Iterable vs Mautic: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Iterable and Mautic side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Iterable
Growth marketing platform for cross-channel campaigns
Best for you if:
- • You want AI-powered communication platform for personalized customer engagement
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
| At a Glance | Iterable | Mautic |
|---|---|---|
Starts at | Not published | From $267.30/mo, billed monthly Mautic Essential plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.4 · Capterra 4.3 887 reviews | 4.6/5 G2 4.6 · Capterra 4.5 24 reviews |
Free plan | n/a | No |
Choose Iterable or Mautic?
Choose Iterable if
- You want AI-powered communication platform for personalized customer engagement
- You want automated journeys increase purchase frequency and customer loyalty
Choose Mautic if
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
In-Depth Analysis
Iterable
Growth marketing platform for cross-channel campaigns
However, custom pricing often indicates a higher cost, likely positioning it as an expensive option compared to platforms with transparent, lower-tier pricing.
Strengths
- Pro: AI-powered communication platform for personalized customer engagement.
- Pro: Automated journeys increase purchase frequency and customer loyalty.
- Pro: Leverages real-time behavioral data to drive engagement and email click rates.
- Pro: Accelerates upsell opportunities across multiple channels.
- Pro: Seamless integrations with a wide range of marketing and data platforms (e.g., AWS SES, Segment, Snowflake, Mixpanel, Facebook Custom Audiences).
Weaknesses
- Con: Requires company email for demo requests, which might deter some users.
- Con: The platform's advanced features and integrations might have a steep learning curve for new users.
- Con: Specific pricing information is not readily available, requiring direct contact for details.
Key features
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Strengths
- Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
- Pro: Highly customizable and extendable through plugins and API.
- Pro: Unlimited users with role access control at no extra cost.
- Pro: Strong focus on data privacy and compliance.
- Pro: Vibrant community support and resources.
Weaknesses
- Con: Self-hosting requires technical expertise for setup and maintenance.
- Con: May require reliance on third-party partners for managed hosting or advanced support.
- Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Plans and prices: Iterable vs Mautic
| Tool | Plans and prices | Source |
|---|---|---|
| Iterable |
| iterable.com read Sep 29, 2026 |
| Mautic |
| mautic.org/pricing read Oct 22, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Iterable pricing and Mautic pricing.
Key Takeaways
Iterable
- Choose if you want growth marketing platform for cross-channel campaigns
Mautic
- Choose if you want the world's largest open-source marketing automation platform for true data sovereignty
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 887 reviews for Iterable, 4.6/5 from 24 reviews for Mautic).
- Mautic starts at $267.30/mo, billed monthly; Iterable has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Iterable and Mautic compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 887 reviews for Iterable, 4.6/5 from 24 reviews for Mautic). Mautic starts at $267.30/mo, billed monthly; Iterable has no public paid plan price on file.
What are Iterable and Mautic used for?
Iterable: Growth marketing platform for cross-channel campaigns. Mautic: The world's largest open-source marketing automation platform for true data sovereignty.
What does Iterable cost vs Mautic?
Iterable has no public paid-plan price on file. Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 22, 2026.
What's the main difference between Iterable and Mautic?
Iterable's main strength: AI-powered communication platform for personalized customer engagement. Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty.