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iWave vs Salesforce NPSP: Which is Better in 2026?

Choosing between iWave and Salesforce NPSP comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: iWave wins this matchup. Givebutter is our overall Fundraising pick. Givebutter is our free Fundraising pick. Pick Salesforce NPSP if you need CRM.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Sep 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

iWave

Discover and qualify best-fit donors with comprehensive data and predictive analytics.

Best for you if:

  • • You want significantly reduces time spent on manual prospect research
  • • You want enables highly personalized and timely donor outreach

Salesforce NPSP

Empower your nonprofit to achieve greater impact with a unified CRM platform.

Best for you if:

  • • You want a fully free tool (iWave requires payment)
  • • You want significantly improves decision-making speed for nonprofits
  • • You want enhances collaboration across teams
At a Glance
iWaveiWave
Salesforce NPSPSalesforce NPSP
Starts at
$545/moStarter
FreeFree tier available
Best For
FundraisingCRM
Rating
4.5/54.4/5
Free plan
No Yes

Choose iWave or Salesforce NPSP?

iWave

Choose iWave if

Discover and qualify best-fit donors with comprehensive data and predictive analytics.

  • You want significantly reduces time spent on manual prospect research
  • You want enables highly personalized and timely donor outreach
  • Your work is fundraising-shaped, not CRM-shaped
Salesforce NPSP

Choose Salesforce NPSP if

Empower your nonprofit to achieve greater impact with a unified CRM platform.

  • You want a fully free tool (iWave requires payment)
  • You want significantly improves decision-making speed for nonprofits
  • You want enhances collaboration across teams
  • Your work is CRM-shaped, not fundraising-shaped
FeatureiWaveSalesforce NPSP
Pricing ModelPaidFree
User Rating
★4.5/5
534 reviews
★4.4/5
230 reviews
Categories
FundraisingSales Intelligence
CRMNonprofit Tools

In-Depth Analysis

iWaveiWave

Discover and qualify best-fit donors with comprehensive data and predictive analytics.

Starts at $545/mo
Fair value

iWave's pricing is on the expensive side, particularly for smaller organizations.

Watch out

Appends are an add-on for Professional tier.

Strengths

  • +Significantly reduces time spent on manual prospect research.
  • +Enables highly personalized and timely donor outreach.
  • +Provides a comprehensive 360-degree view of donors and prospects.
  • +Improves fundraising campaign efficiency and ROI.
  • +Keeps donor data accurate and up-to-date automatically.

Weaknesses

  • -No free tier or trial mentioned, indicating a potentially significant investment.
  • -Requires integration with existing CRM systems for full workflow optimization, which might involve setup.
  • -The extensive data points and analytics might have a learning curve for new users.

Key features

Live Profiles with real-time donor data updatesAI-Powered Prospect Lists for targeted donor identificationOver 100 Advanced Scores, Analytics, and Models for customized donor profilesAccess to billions of philanthropic, wealth, and biographic data pointsData Appends for cleaning and enriching existing donor databasesPowerful CRM Integrations, including Kindsight

Salesforce NPSPSalesforce NPSP

Empower your nonprofit to achieve greater impact with a unified CRM platform.

Starts at Free
Great value

Salesforce NPSP's pricing is exceptionally generous for nonprofits, offering 10 free licenses through the Power of Us Program.

Strengths

  • +Significantly improves decision-making speed for nonprofits
  • +Enhances collaboration across teams
  • +Provides a comprehensive, unified view of all stakeholders
  • +Offers AI tools to automate administrative tasks and generate insights
  • +Eligible nonprofits receive 10 free licenses and discounted rates for additional licenses

Weaknesses

  • -Requires initial setup and customization to align with specific organizational needs
  • -Learning curve for new users unfamiliar with the Salesforce ecosystem

Key features

Fundraising management with data intelligence and insightsNonprofit Marketing and Engagement for personalized community outreachProgram and Outcome Management for scalable program deliveryGrantmaking tracking, management, and funding program deliveryVolunteer Management setup, tracking, and organizationAI-powered client meeting summaries and program performance reports (Einstein)

Pricing: iWave vs Salesforce NPSP

PlaniWaveSalesforce NPSP
Tier 1
$4,150
Starter
Free
Nonprofit Cloud or Sales/Service Cloud (Power of Us Program)
Tier 2
$5,350
Professional
N/A
Tier 3
Contact us for pricing
Premium
N/A
Tier 4
$545/year
Starter
N/A
Tier 5
$1,095/year
Professional
N/A
Tier 6
$3,295/year
Premium
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on iWave pricing and Salesforce NPSP pricing.

Who Should Use What?

On a budget?

Salesforce NPSP is free. iWave is paid.

Go with: Salesforce NPSP

Want the highest-rated option?

iWave: 4.5/5 (534 reviews). Salesforce NPSP: 4.4/5 (230 reviews).

Go with: iWave

Value user reviews?

iWave: 534 reviews (4.5/5). Salesforce NPSP: 230 reviews (4.4/5).

Go with: iWave

3 Questions to Help You Decide

1

What's your budget?

iWave is paid. Salesforce NPSP is free. Go with Salesforce NPSP if free matters most.

2

What's your use case?

iWave is a fundraising tool. Salesforce NPSP is in CRM. Pick the category that matches your needs.

3

How important are ratings?

iWave is rated higher: 4.5/5 vs 4.4/5.

Key Takeaways

iWave

  • Higher user rating: 4.5/5 vs 4.4/5
  • Larger review base (534 reviews)
  • Our pick for this comparison

Salesforce NPSP

  • Completely free
  • Better fit for CRM

The Bottom Line

iWave wins this matchup. Givebutter is our overall Fundraising pick. Givebutter is our free Fundraising pick. That said, Salesforce NPSP is free, hard to beat on price.

Frequently Asked Questions

Is iWave or Salesforce NPSP better?

iWave is rated in our evaluation. iWave is paid and Salesforce NPSP is free.

What are iWave and Salesforce NPSP used for?

iWave: Discover and qualify best-fit donors with comprehensive data and predictive analytics.. Salesforce NPSP: Empower your nonprofit to achieve greater impact with a unified CRM platform..

What does iWave cost vs Salesforce NPSP?

iWave is a paid tool. Salesforce NPSP is completely free. Visit their websites for detailed pricing.

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