Jira Service Management vs Insightly: Which Should You Choose in 2026?
Choosing between Jira Service Management and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Jira Service Management
Unite teams on a single AI-powered platform to deliver service at scale.
Best for you if:
- • You need help desk features specifically
- • Unifies IT, HR, and other service teams on a single AI-powered platform.
- • Streamlines ITSM practices like request, incident, and change management with AI automation.
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You need crm features specifically
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Jira Service Management |  Insightly |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Help Desk | CRM |
Rating | 85/100 | 85/100 |
| Feature | Jira Service Management | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 85 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Help DeskIncident Management | CRMSales Engagement |
Understanding the Differences
Both Jira Service Management and Insightly solve similar problems, but they approach them differently.Jira Service Management positions itself as "unite teams on a single ai-powered platform to deliver service at scale." while Insightlyfocuses on "modern, scalable crm platform with ai, marketing automation, and customer service for growing businesses.". These differences matter depending on what you're trying to accomplish.
When to Choose Jira Service Management
Jira Service Management makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Insightly
Insightly is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Jira Service Management lets you get started without pulling out your credit card.
We'd pick: Jira Service Management
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Insightly is built for teams that are leveling up.
We'd pick: Insightly
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Jira Service Management
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Jira Service Management, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Jira Service Management higher (85/100). But the community has upvoted Insightly more (0 votes). Pick your source of truth.
Key Takeaways
What Jira Service Management Does Better
- Our recommendation for most use cases
Consider Insightly If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Jira Service Management (85/100). But the honest answer is that "better" depends on your situation. Jira Service Management scores higher in our analysis, but Insightly might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Jira Service Management or Insightly better?
Based on our analysis, Jira Service Management scores higher with 85/100. Jira Service Management isfreemium while Insightly is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Jira Service Management to Insightly easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Jira Service Management and Insightly offer free trials?
Most software in this category offers free trials or free tiers. Jira Service Management is freemium with a free tier.Insightly is freemium with a free tier. Visit their websites for current trial offers.