Jobber vs Sera: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Jobber and Sera side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Jobber leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Jobber
Streamline operations, win more jobs, and boost profits for home and commercial service businesses.
Best for you if:
- • You want saves an average of 12+ hours per week for users
Sera
Streamline field service operations from first call to final invoice for increased profitability.
Best for you if:
- • You want specifically tailored for HVAC, plumbing, and electrical trades
| At a Glance | Jobber | Sera |
|---|---|---|
Starts at | From $39/mo, billed monthly Core plan | From $399/mo, billed monthly Core Essentials plan |
Category | CRM Field Management | CRM Invoicing |
Rating | 4.3/5 Trustpilot 4.1 · G2 4.6 1,101 reviews | 4.3/5 G2 4.3 · Capterra 4.4 82 reviews |
Free plan | No | No |
Choose Jobber or Sera?
Choose Jobber if
- You want saves an average of 12+ hours per week for users
- You want helps businesses achieve an average of 44% revenue growth in the first year
- Budget matters ($39/mo, billed monthly vs $399/mo, billed monthly)
Choose Sera if
- You want specifically tailored for HVAC, plumbing, and electrical trades
- You want focuses on core features that directly impact profitability and efficiency
In-Depth Analysis
Jobber
Streamline operations, win more jobs, and boost profits for home and commercial service businesses.
Jobber's pricing is on the higher side for small service businesses, with the Core tier starting at $39/month offering basic functionality.
Strengths
- Pro: Saves an average of 12+ hours per week for users
- Pro: Helps businesses achieve an average of 44% revenue growth in the first year
- Pro: Consolidates multiple business functions into one platform
- Pro: Improves customer satisfaction through efficient service and communication
- Pro: Offers marketing tools to attract new clients and secure repeat business
Weaknesses
- Con: The per-user pricing model scales steeply for growing crews, with each additional user costing a significant amount and the total bill often pushing past a high threshold once you add team seats, payment processing fees, and paid add-ons like the AI Receptionist and Marketing Suite.
- Con: The QuickBooks integration is Jobber's most frequently cited complaint across review sites and Reddit, with users reporting sync errors, duplicate entries, and broken connections, and the sync is one-way into QuickBooks Online with no QuickBooks Desktop support.
- Con: Reporting is shallow, with no custom report builder, no revenue forecasting, and no real-time tracking of material costs against estimates, so businesses needing deep analytics have to export data or use another tool.
- Con: Higher-value features like two-way SMS client texting and team productivity reporting are locked behind the pricier Grow tier, forcing smaller businesses to upgrade to a much more expensive plan just to unlock basic communication and reporting.
Key features
Sera
Streamline field service operations from first call to final invoice for increased profitability.
Sera's 'Core Essentials' tier at $399/month for up to 4 seats appears to be on the higher end for small businesses just starting with field service management software.
Strengths
- Pro: Specifically tailored for HVAC, plumbing, and electrical trades.
- Pro: Focuses on core features that directly impact profitability and efficiency.
- Pro: Provides real-time visibility into job status and technician activity.
- Pro: Helps increase memberships sold, gross margins, and overall revenue.
- Pro: User-friendly interface described as simpler and easier to navigate than competitors.
Weaknesses
- Con: No specific pricing tiers or details are publicly available without contact.
- Con: The extent of AI capabilities mentioned for future empowerment is not yet detailed.
- Con: May not be suitable for field service businesses outside of HVAC, plumbing, and electrical without further customization.
Key features
Plans and prices: Jobber vs Sera
| Tool | Plans and prices | Source |
|---|---|---|
| Jobber |
| getjobber.com/pricing read Oct 2, 2026 |
| Sera |
| sera.tech read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Jobber pricing and Sera pricing.
Key Takeaways
Jobber
- Lower entry price: $39/mo, billed monthly vs $399/mo, billed monthly
Sera
- Choose if you want streamline field service operations from first call to final invoice for increased profitability
What the data shows
On the data below, Jobber leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.3/5 from 1,101 reviews for Jobber, 4.3/5 from 82 reviews for Sera).
- Jobber has the lower entry price: $39/mo, billed monthly (Core) against $399/mo, billed monthly (Core Essentials) for Sera.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Jobber and Sera compare in 2026?
On the data below, Jobber leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.3/5 from 1,101 reviews for Jobber, 4.3/5 from 82 reviews for Sera). Jobber has the lower entry price: $39/mo, billed monthly (Core) against $399/mo, billed monthly (Core Essentials) for Sera.
What are Jobber and Sera used for?
Jobber: Streamline operations, win more jobs, and boost profits for home and commercial service businesses. Sera: Streamline field service operations from first call to final invoice for increased profitability.
What does Jobber cost vs Sera?
Jobber's cheapest paid plan is Core at $39/mo, billed monthly. Sera's cheapest paid plan is Core Essentials at $399/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Jobber and Sera?
Jobber's main strength: saves an average of 12+ hours per week for users. Sera's main strength: specifically tailored for HVAC, plumbing, and electrical trades.