Kajabi vs Stan Store: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Kajabi and Stan Store side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Stan Store leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Kajabi
Unify your course, marketing, and community business
Best for you if:
- • You want all-in-one solution
Stan Store
Your all-in-one creator store to sell digital products, courses, and more.
Best for you if:
- • You want creator store
| At a Glance | Kajabi | Stan Store |
|---|---|---|
Starts at | From $143/mo, billed yearly Basic plan | Not published |
Category | Creator Platforms Online Course Platforms | E-commerce Platforms Creator Platforms |
Rating | 4.3/5 Capterra 4.4 · G2 4.1 323 reviews | 4.7/5 Trustpilot 4.7 · G2 5.0 2,171 reviews |
Free plan | No | No |
Choose Kajabi or Stan Store?
Choose Kajabi if
- You want all-in-one solution
- You want marketing automation
- You work in creator platforms, not e-commerce platforms
Choose Stan Store if
- You want creator store
- You want easy setup
- You work in e-commerce platforms, not creator platforms
In-Depth Analysis
Kajabi
Unify your course, marketing, and community business
It's best for established creators and businesses looking for an all-in-one solution.
Strengths
- Pro: All-in-one solution
- Pro: Marketing automation
- Pro: Premium features
Weaknesses
- Con: Expensive
- Con: Overkill for beginners
Key features
Stan Store
Your all-in-one creator store to sell digital products, courses, and more.
Stan Store's pricing is fair for its target audience.
Strengths
- Pro: Creator store
- Pro: Easy setup
- Pro: Good for links
- Pro: Active development
- Pro: Fair pricing
Weaknesses
- Con: Limited features
- Con: Transaction fees
- Con: Better alternatives exist
- Con: Customization limited
- Con: Support basic
Key features
Plans and prices: Kajabi vs Stan Store
| Tool | Plans and prices | Source |
|---|---|---|
| Kajabi |
| kajabi.com/pricingread Oct 14, 2026 |
| Stan Store |
| stan.store/pricingread Oct 14, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Kajabi pricing and Stan Store pricing.
Key Takeaways
Kajabi
- Choose if you want unify your course, marketing, and community business
Stan Store
- Higher user rating: 4.7/5 vs 4.3/5
What the data shows
On the data below, Stan Store leads on higher user rating. We do not name an overall winner for this pair.
- Stan Store has the higher user rating (4.3/5 from 323 reviews for Kajabi, 4.7/5 from 2,171 reviews for Stan Store).
- Kajabi starts at $143/mo, billed yearly; Stan Store has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Kajabi and Stan Store compare in 2026?
On the data below, Stan Store leads on higher user rating. We do not name an overall winner for this pair. Stan Store has the higher user rating (4.3/5 from 323 reviews for Kajabi, 4.7/5 from 2,171 reviews for Stan Store). Kajabi starts at $143/mo, billed yearly; Stan Store has no public paid plan price on file.
What are Kajabi and Stan Store used for?
Kajabi: Unify your course, marketing, and community business. Stan Store: Your all-in-one creator store to sell digital products, courses, and more.
What does Kajabi cost vs Stan Store?
Kajabi's cheapest paid plan is Basic at $143/mo, billed yearly. Stan Store has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Kajabi and Stan Store?
Kajabi's main strength: all-in-one solution. Stan Store's main strength: creator store.