Kentico vs Umbraco: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Kentico and Umbraco side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Kentico
Unify your digital experience with AI-powered content, marketing, and commerce in one platform.
Best for you if:
- • You want consolidates CMS, marketing, and e-commerce into a single platform, reducing tool sprawl
Umbraco
The flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale.
Best for you if:
- • You want highly flexible and customizable for specific project requirements
| At a Glance | Kentico | Umbraco |
|---|---|---|
Starts at | Not published | Not published |
Category | CMS Marketing | Headless CMS Developer Tools |
Rating | 4.4/5 G2 4.4 · Capterra 4.3 414 reviews | 4.5/5 G2 4.5 · SourceForge 5.0 1,031 reviews |
Free plan | No | No |
Watch out for | Potential for expensive add-ons and integrations. | Developer licensing for certain add-ons |
Choose Kentico or Umbraco?
Choose Kentico if
- You want consolidates CMS, marketing, and e-commerce into a single platform, reducing tool sprawl
- You want AI-powered features enhance efficiency and personalization
- You work in CMS, not headless CMS
Choose Umbraco if
- You want highly flexible and customizable for specific project requirements
- You want user-friendly interface for content editors, requiring minimal training
- You work in headless CMS, not CMS
In-Depth Analysis
Kentico
Unify your digital experience with AI-powered content, marketing, and commerce in one platform.
Watch out
Potential for expensive add-ons and integrations.
Strengths
- Pro: Consolidates CMS, marketing, and e-commerce into a single platform, reducing tool sprawl.
- Pro: AI-powered features enhance efficiency and personalization.
- Pro: Empowers marketing teams with autonomy, reducing reliance on IT.
- Pro: Offers strong security, compliance, and scalability for future growth.
- Pro: Provides global 24/7 support, consulting, and certification programs.
Weaknesses
- Con: No free tier or explicit pricing information provided on the website.
- Con: Requires a demo to understand full capabilities and suitability for specific needs.
Key features
Umbraco
The flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale.
Watch out
Developer licensing for certain add-ons
Strengths
- Pro: Highly flexible and customizable for specific project requirements.
- Pro: User-friendly interface for content editors, requiring minimal training.
- Pro: Open-source nature provides transparency and avoids vendor lock-in.
- Pro: Modern .NET stack ensures performance, scalability, and compatibility.
- Pro: Umbraco Compose simplifies complex data integrations into a single API.
Weaknesses
- Con: Pricing for Umbraco Compose can be significant for larger enterprises.
- Con: Requires .NET development knowledge for full customization.
- Con: Steep learning curve for complex implementations without prior .NET/Umbraco experience.
Key features
Plans and prices: Kentico vs Umbraco
| Tool | Plans and prices | Source |
|---|---|---|
| Kentico |
| kentico.com/pricing read Oct 2, 2026 |
| Umbraco |
| umbraco.com/pricing read Oct 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Kentico pricing and Umbraco pricing.
Key Takeaways
Kentico
- Choose if you want unify your digital experience with AI-powered content, marketing, and commerce in one platform
Umbraco
- Choose if you want the flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 414 reviews for Kentico, 4.5/5 from 1,031 reviews for Umbraco).
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Kentico and Umbraco compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 414 reviews for Kentico, 4.5/5 from 1,031 reviews for Umbraco).
What are Kentico and Umbraco used for?
Kentico: Unify your digital experience with AI-powered content, marketing, and commerce in one platform. Umbraco: The flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale.
What does Kentico cost vs Umbraco?
Kentico has no public paid-plan price on file. Umbraco has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 8, 2026.
What's the main difference between Kentico and Umbraco?
Kentico's main strength: consolidates CMS, marketing, and e-commerce into a single platform, reducing tool sprawl. Umbraco's main strength: highly flexible and customizable for specific project requirements.