Looker vs Preset: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Looker and Preset side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Preset leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Looker
Business intelligence platform
Best for you if:
- • You want LookML modeling layer
Preset
Managed Apache Superset from the creators
Best for you if:
- • You want a free tier before you commit
| At a Glance | Looker | Preset |
|---|---|---|
Starts at | Not published | Free plan, paid from $20/user/mo, billed monthly Standard plan |
Category | Business Intelligence Analytics | Analytics Business Intelligence |
Rating | 4.4/5 G2 4.4 · Capterra 4.5 2,211 reviews | n/a |
Free plan | No | Yes |
Watch out for | Custom pricing for higher tiers requires direct negotiation. | n/a |
Choose Looker or Preset?
Choose Looker if
- You want LookML modeling layer
- You want google Cloud integration
- You work in business intelligence, not analytics
Choose Preset if
- You want a free tier before you commit
- You want managed Superset
- You want good for analytics
- You work in analytics, not business intelligence
In-Depth Analysis
Looker
Business intelligence platform
Looker's pricing is expensive, especially for smaller businesses, with the 'Standard' tier starting around $35,000 per year.
Watch out
Custom pricing for higher tiers requires direct negotiation.
Strengths
- Pro: LookML modeling layer
- Pro: Google Cloud integration
- Pro: Embedded analytics
Weaknesses
- Con: Complex setup
- Con: Expensive
Key features
Preset
Managed Apache Superset from the creators
Preset's pricing for the Standard tier at $20/user/month is competitive for a managed Superset offering, especially considering the included collaboration features.
Strengths
- Pro: Managed Superset
- Pro: Good for analytics
- Pro: Fair pricing
- Pro: Good support
- Pro: Active development
Weaknesses
- Con: Superset complexity
- Con: Learning curve
- Con: Per-user pricing
- Con: Feature gaps
- Con: Better for data teams
Key features
Plans and prices: Looker vs Preset
| Tool | Plans and prices | Source |
|---|---|---|
| Looker |
| looker.com/pricing read Oct 3, 2026 |
| Preset |
| preset.io/pricing read Oct 23, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Looker pricing and Preset pricing.
Key Takeaways
Looker
- Choose if you want business intelligence platform
Preset
- Has a free plan
What the data shows
On the data below, Preset leads on a free plan. We do not name an overall winner for this pair.
- Only Looker has a published user rating (4.4/5 from 2,211 reviews); Preset has none we can show.
- Preset starts at $20/user/mo, billed monthly; Looker has no public paid plan price on file.
- Only Preset has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Looker and Preset compare in 2026?
On the data below, Preset leads on a free plan. We do not name an overall winner for this pair. Only Looker has a published user rating (4.4/5 from 2,211 reviews); Preset has none we can show. Preset starts at $20/user/mo, billed monthly; Looker has no public paid plan price on file. Only Preset has a free plan.
What are Looker and Preset used for?
Looker: Business intelligence platform. Preset: Managed Apache Superset from the creators.
What does Looker cost vs Preset?
Looker has no public paid-plan price on file. Preset's cheapest paid plan is Standard at $20/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Looker and Preset?
Looker's main strength: LookML modeling layer. Preset's main strength: managed Superset.