Magento vs Shopify Plus: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Magento and Shopify Plus side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Magento leads on a free plan; Shopify Plus leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Magento
Open-source e-commerce platform by Adobe
Best for you if:
- • You want a free tier before you commit
Shopify Plus
Scalable commerce platform for high-growth and enterprise businesses.
Best for you if:
- • You want enterprise Shopify features
| At a Glance | Magento | Shopify Plus |
|---|---|---|
Starts at | Free plan | Not published |
Category | E-commerce Platforms Marketplace Builders | E-commerce Platforms Headless Commerce |
Rating | 4.2/5 Capterra 4.3 · G2 4.0 930 reviews | 4.5/5 G2 4.4 · Capterra 4.7 992 reviews |
Free plan | Yes | No |
Watch out for | n/a | Third-party payment gateway surcharge of 0.15-0.20% applies on top of your gateway's fees if you don't use Shopify Payments. |
Choose Magento or Shopify Plus?
Choose Magento if
- You want a free tier before you commit
- You want highly customizable
- You want good for large catalogs
Choose Shopify Plus if
- You want enterprise Shopify features
- You want customizable checkout
In-Depth Analysis
Magento
Open-source e-commerce platform by Adobe
Magento's pricing is generous for small businesses with its free Open Source tier, offering a full platform without upfront costs.
Strengths
- Pro: Highly customizable
- Pro: Good for large catalogs
- Pro: B2B features
- Pro: Open source option
- Pro: Enterprise proven
Weaknesses
- Con: Complex and expensive
- Con: Requires development
- Con: Resource intensive
- Con: Adobe ownership costs
- Con: Steep learning curve
Key features
Shopify Plus
Scalable commerce platform for high-growth and enterprise businesses.
The base fee covers up to 9 stores, B2B tools, checkout customization via Shopify Functions, POS Pro, and the lowest payment processing rates on the platform.
Watch out
Third-party payment gateway surcharge of 0.15-0.20% applies on top of your gateway's fees if you don't use Shopify Payments.
Strengths
- Pro: Enterprise Shopify features
- Pro: Customizable checkout
- Pro: Launchpad for campaigns
- Pro: Dedicated support
- Pro: Higher API limits
Weaknesses
- Con: Very expensive ($2000+/month)
- Con: Overkill for smaller stores
- Con: Still some customization limits
- Con: Contract required
- Con: Complex for simple needs
Key features
Plans and prices: Magento vs Shopify Plus
| Tool | Plans and prices | Source |
|---|---|---|
| Magento |
| magento.com read Oct 6, 2026 |
| Shopify Plus |
| shopify.com/plus/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Magento pricing and Shopify Plus pricing.
Key Takeaways
Magento
- Has a free plan
Shopify Plus
- Higher user rating: 4.5/5 vs 4.2/5
What the data shows
On the data below, Magento leads on a free plan; Shopify Plus leads on higher user rating. We do not name an overall winner for this pair.
- Shopify Plus has the higher user rating (4.2/5 from 930 reviews for Magento, 4.5/5 from 992 reviews for Shopify Plus).
- Only Magento has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Magento and Shopify Plus compare in 2026?
On the data below, Magento leads on a free plan; Shopify Plus leads on higher user rating. We do not name an overall winner for this pair. Shopify Plus has the higher user rating (4.2/5 from 930 reviews for Magento, 4.5/5 from 992 reviews for Shopify Plus). Only Magento has a free plan.
What are Magento and Shopify Plus used for?
Magento: Open-source e-commerce platform by Adobe. Shopify Plus: Scalable commerce platform for high-growth and enterprise businesses.
What does Magento cost vs Shopify Plus?
Magento has no public paid-plan price on file. Shopify Plus has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Magento and Shopify Plus?
Magento's main strength: highly customizable. Shopify Plus's main strength: enterprise Shopify features.