Magento vs Wix eCommerce: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Magento and Wix eCommerce side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Magento
Open-source e-commerce platform by Adobe
Best for you if:
- • You want highly customizable
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Best for you if:
- • You want launch a store in the same editor as the rest of the Wix site, no separate stack
| At a Glance | Magento | Wix eCommerce |
|---|---|---|
Starts at | Free plan | Free plan, paid from $17.77/mo flat, billed monthly Light plan |
Category | E-commerce Platforms Marketplace Builders | Website Builders E-commerce Platforms |
Rating | 4.2/5 Capterra 4.3 · G2 4.0 930 reviews | 4.3/5 Capterra 4.4 · G2 4.2 12,672 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | App Market reviews, upsell, and email tools are extra monthly bills |
Choose Magento or Wix eCommerce?
Choose Magento if
- You want highly customizable
- You want good for large catalogs
- You work in e-commerce platforms, not website builders
Choose Wix eCommerce if
- You want launch a store in the same editor as the rest of the Wix site, no separate stack
- You want the entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- You work in website builders, not e-commerce platforms
In-Depth Analysis
Magento
Open-source e-commerce platform by Adobe
Magento's pricing is generous for small businesses with its free Open Source tier, offering a full platform without upfront costs.
Strengths
- Pro: Highly customizable
- Pro: Good for large catalogs
- Pro: B2B features
- Pro: Open source option
- Pro: Enterprise proven
Weaknesses
- Con: Complex and expensive
- Con: Requires development
- Con: Resource intensive
- Con: Adobe ownership costs
- Con: Steep learning curve
Key features
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Wix eCommerce starts at Core, $29/mo billed annually on wix.com/pricing (September 2026).
Watch out
App Market reviews, upsell, and email tools are extra monthly bills
Strengths
- Pro: Launch a store in the same editor as the rest of the Wix site, no separate stack
- Pro: The entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- Pro: Subscriptions, shipping, and tax tools land on higher plans without a second vendor
- Pro: Large template and App Market catalog for a first store
Weaknesses
- Con: Lower tiers cannot sell; ecommerce starts on the first paid plan
- Con: High-SKU, B2B, or headless teams hit the ceiling faster than on Shopify
- Con: Apps, email, and payment processing sit on top of the plan price
- Con: Higher-tier plans are a steep jump for capacity, not design quality
Key features
Plans and prices: Magento vs Wix eCommerce
| Tool | Plans and prices | Source |
|---|---|---|
| Magento |
| magento.com read Oct 6, 2026 |
| Wix eCommerce |
| wix.com/plans read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Magento pricing and Wix eCommerce pricing.
Key Takeaways
Magento
- Choose if you want open-source e-commerce platform by Adobe
Wix eCommerce
- Choose if you want no-code e-commerce with built-in payments and marketing
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.2/5 from 930 reviews for Magento, 4.3/5 from 12,672 reviews for Wix eCommerce).
- Wix eCommerce starts at $17.77/mo flat, billed monthly; Magento has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Magento and Wix eCommerce compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.2/5 from 930 reviews for Magento, 4.3/5 from 12,672 reviews for Wix eCommerce). Wix eCommerce starts at $17.77/mo flat, billed monthly; Magento has no public paid plan price on file. Both have a free plan.
What are Magento and Wix eCommerce used for?
Magento: Open-source e-commerce platform by Adobe. Wix eCommerce: No-code e-commerce with built-in payments and marketing.
What does Magento cost vs Wix eCommerce?
Magento has no public paid-plan price on file. Wix eCommerce's cheapest paid plan is Light at $17.77/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Magento and Wix eCommerce?
Magento's main strength: highly customizable. Wix eCommerce's main strength: launch a store in the same editor as the rest of the Wix site, no separate stack.