Mailchimp vs Mailjet: Which is Better in 2026?
Choosing between Mailchimp and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
Mailjet
Email marketing and transactional email
Best for you if:
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Mailchimp |  Mailjet |
|---|---|---|
Starts at | $13/monthEssentials | $17/monthEssential |
Best For | Email Marketing | Email Marketing |
Rating | - | - |
Choose Mailchimp or Mailjet?
Choose Mailchimp if
Grow your business with email, SMS, and AI marketing
- Intuitive drag-and-drop editor accessible to non-technical users
- Comprehensive free plan to get started with basic email marketing
- Powerful automation workflows rivaling dedicated automation platforms
- Budget matters ($13/month vs $17/month)
Choose Mailjet if
Email marketing and transactional email
- Good email delivery
- Fair pricing
- Good API
| Feature | Mailchimp | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 30,300 reviews | ★4.1/5 621 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingTransactional Email |
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Strengths
- +Intuitive drag-and-drop editor accessible to non-technical users
- +Comprehensive free plan to get started with basic email marketing
- +Powerful automation workflows rivaling dedicated automation platforms
- +Extensive template library with mobile-responsive designs
- +Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- -Free plan capped at just 250 contacts and 500 sends per month
- -Pricing scales steeply as contact lists grow beyond initial tiers
- -Advanced segmentation and multivariate testing require Standard or Premium
- -Phone support only available on the Premium plan
- -Removing Mailchimp branding requires a paid plan
Key features
Mailjet
Email marketing and transactional email
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Pricing: Mailchimp vs Mailjet
| Plan | Mailchimp | Mailjet |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $13 month Essentials | $17 month Essential |
| Tier 3 | $20 month Standard | N/A |
| Tier 4 | $350 month Premium | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Mailchimp pricing and Mailjet pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Mailchimp
- Higher user rating: 4.4/5 vs 4.1/5
- Larger review base (30,300 reviews)
- Free tier available
- Our pick for this comparison
Mailjet
- Choose if you want email marketing and transactional email
The Bottom Line
Mailchimp is our pick.
Frequently Asked Questions
Is Mailchimp or Mailjet better?
Mailchimp is rated in our evaluation. Both are freemium.
What are Mailchimp and Mailjet used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Mailjet: Email marketing and transactional email.
What does Mailchimp cost vs Mailjet?
Mailchimp is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.