Mailchimp vs Mailjet: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailchimp and Mailjet side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want a free tier before you commit
Mailjet
Email marketing and transactional email
Best for you if:
- • You want good email delivery
| At a Glance | Mailchimp | Mailjet |
|---|---|---|
Starts at | Free plan, paid from $13/mo, billed monthly Essentials plan | Free plan, paid from $9/mo flat, billed monthly Starter plan |
Category | Marketing Automation Email Marketing | Email Marketing Transactional Email |
Rating | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews | 4.1/5 Capterra 4.2 · G2 3.9 630 reviews |
Free plan | Yes | No |
Watch out for | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists | n/a |
Choose Mailchimp or Mailjet?
Choose Mailchimp if
- You want a free tier before you commit
- You want intuitive drag-and-drop editor accessible to non-technical users
- You want comprehensive free plan to get started with basic email marketing
- You work in marketing automation, not email marketing
Choose Mailjet if
- You want good email delivery
- You want fair pricing
- You work in email marketing, not marketing automation
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Mailjet
Email marketing and transactional email
Mailjet's Free tier is quite generous with 6,000 emails per month, making it a good starting point.
Strengths
- Pro: Good email delivery
- Pro: Fair pricing
- Pro: Good API
- Pro: Email editor
- Pro: EU-based
Weaknesses
- Con: Support varies
- Con: UI could improve
- Con: Limited automation
- Con: Better alternatives exist
- Con: Deliverability varies
Key features
Plans and prices: Mailchimp vs Mailjet
| Tool | Plans and prices | Source |
|---|---|---|
| Mailchimp |
| mailchimp.com/pricing read Oct 26, 2026 |
| Mailjet |
| mailjet.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailchimp pricing and Mailjet pricing.
Key Takeaways
Mailchimp
- Choose if you want grow your business with email, SMS, and AI marketing
Mailjet
- Choose if you want email marketing and transactional email
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (3.9/5 from 31,997 reviews for Mailchimp, 4.1/5 from 630 reviews for Mailjet).
- Entry prices are not ranked, they are charged on different bases: Mailchimp $13/mo, billed monthly; Mailjet $9/mo flat, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mailchimp and Mailjet compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (3.9/5 from 31,997 reviews for Mailchimp, 4.1/5 from 630 reviews for Mailjet). Entry prices are not ranked, they are charged on different bases: Mailchimp $13/mo, billed monthly; Mailjet $9/mo flat, billed monthly. Both have a free plan.
What are Mailchimp and Mailjet used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Mailjet: Email marketing and transactional email.
What does Mailchimp cost vs Mailjet?
Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Mailjet's cheapest paid plan is Starter at $9/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Mailchimp and Mailjet?
Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users. Mailjet's main strength: good email delivery.