Mailchimp vs Moosend: Which Should You Choose in 2026?
Choosing between Mailchimp and Moosend comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Turn emails into revenue
Best for you if:
- • You want the higher-rated option (8.6/10 vs 7.4/10)
- • You want to try before committing
- • Email marketing platform
- • Marketing automation
Moosend
Email marketing and automation platform
Best for you if:
- • Moosend is an email marketing platform with automation and landing pages
- • It provides email campaigns, automation workflows, and list management
| At a Glance |  Mailchimp |  Moosend |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Email Marketing | Email Marketing |
Rating | 86/100 | 74/100 |
| Feature | Mailchimp | Moosend |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 86 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Mailchimp and Moosend Compare
Mailchimp
Turn emails into revenue
Free tier available · 86/100 score
Moosend
Email marketing and automation platform
Paid · 74/100 score
Who Should Use What?
On a budget?
Mailchimp has a free tier. Moosend is paid only.
Go with: Mailchimp
Want the highest-rated option?
Mailchimp: 86/100. Moosend: 74/100.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Mailchimp is freemium. Moosend is paid. Mailchimp lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Mailchimp scores higher: 86/100 vs 74/100.
Key Takeaways
Mailchimp
- Higher score: 86/100 vs 74
- Free tier available
- Our pick for this comparison
Moosend
The Bottom Line
Mailchimp (86/100) is our pick.
Frequently Asked Questions
Is Mailchimp or Moosend better?
Mailchimp scores 86/100 in our evaluation. Mailchimp is freemium and Moosend is paid.
What are Mailchimp and Moosend used for?
Mailchimp: Turn emails into revenue. Moosend: Email marketing and automation platform.
What does Mailchimp cost vs Moosend?
Mailchimp is freemium (free tier + paid plans). Moosend is a paid tool. Visit their websites for detailed pricing.