Mailchimp vs Moosend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailchimp and Moosend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Mailchimp leads on a free plan; Moosend leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want a free tier before you commit
Moosend
Email marketing and automation platform
| At a Glance | Mailchimp | Moosend |
|---|---|---|
Starts at | Free plan, paid from $13/mo, billed monthly Essentials plan | From $9/mo, billed monthly Pro plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews | 4.6/5 G2 4.6 · Capterra 4.6 940 reviews |
Free plan | Yes | No |
Watch out for | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists | More team members need the Moosend+ add-on or the Enterprise plan |
Choose Mailchimp or Moosend?
Choose Mailchimp if
- You want a free tier before you commit
- You want to grow your business with email, SMS, and AI marketing
Choose Moosend if
- Budget matters ($9/mo, billed monthly vs $13/mo, billed monthly)
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Moosend
Email marketing and automation platform
Moosend offers a generous 30-day free trial with substantial features, making it highly accessible for new users.
Watch out
More team members need the Moosend+ add-on or the Enterprise plan
Strengths
- Pro: Affordable email marketing
- Pro: Good automation
- Pro: Landing pages
- Pro: Fair pricing
- Pro: Easy to use
Weaknesses
- Con: Smaller company
- Con: Limited integrations
- Con: Basic landing pages
- Con: Newer platform
- Con: Support hours limited
Key features
Plans and prices: Mailchimp vs Moosend
| Tool | Plans and prices | Source |
|---|---|---|
| Mailchimp |
| mailchimp.com/pricing read Nov 11, 2026 |
| Moosend |
| moosend.com/pricing read Nov 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailchimp pricing and Moosend pricing.
Key Takeaways
Mailchimp
- Has a free plan
Moosend
- Higher user rating: 4.6/5 vs 3.9/5
- Lower entry price: $9/mo, billed monthly vs $13/mo, billed monthly
What the data shows
On the data below, Mailchimp leads on a free plan; Moosend leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Moosend has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.6/5 from 940 reviews for Moosend).
- Moosend has the lower entry price: $9/mo, billed monthly (Pro) against $13/mo, billed monthly (Essentials) for Mailchimp.
- Only Mailchimp has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mailchimp and Moosend compare in 2026?
On the data below, Mailchimp leads on a free plan; Moosend leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Moosend has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.6/5 from 940 reviews for Moosend). Moosend has the lower entry price: $9/mo, billed monthly (Pro) against $13/mo, billed monthly (Essentials) for Mailchimp. Only Mailchimp has a free plan.
What are Mailchimp and Moosend used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Moosend: Email marketing and automation platform.
What does Mailchimp cost vs Moosend?
Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Moosend's cheapest paid plan is Pro at $9/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 11, 2026.
What's the main difference between Mailchimp and Moosend?
Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users. Moosend's main strength: affordable email marketing.
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