NowCerts vs HawkSoft: Which is Better in 2026?
Choosing between NowCerts and HawkSoft comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: NowCerts wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick HawkSoft if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
NowCerts
Comprehensive agency management software for insurance professionals.
Best for you if:
- • You want a free tier before you commit
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Best for you if:
- • You want high recommendation rate from users
| At a Glance | NowCerts | HawkSoft |
|---|---|---|
Starts at | Free Free plan | Custom |
Category | CRM Sales | CRM Workflow Automation |
Rating | 4.3/5 Capterra 4.5 · SourceForge 4.3 · G2 3.8 183 reviews | 4.7/5 G2 4.8 · Capterra 4.5 148 reviews |
Free plan | Yes | No |
Choose NowCerts or HawkSoft?
Choose NowCerts if
- You want a free tier before you commit
- You want consolidates multiple agency functions into one platform
- You want designed specifically for the unique needs of insurance agencies
Choose HawkSoft if
- You want high recommendation rate from users
- You want strong focus on customer support with high first-call resolution
In-Depth Analysis
NowCerts
Comprehensive agency management software for insurance professionals.
Strengths
- Pro: Consolidates multiple agency functions into one platform.
- Pro: Designed specifically for the unique needs of insurance agencies.
- Pro: Aims to reduce administrative overhead and improve efficiency.
Weaknesses
- Con: Specific pricing details are not publicly available.
- Con: Requires integration with existing agency workflows.
Key features
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Strengths
- Pro: High recommendation rate from users
- Pro: Strong focus on customer support with high first-call resolution
- Pro: Designed to be simple, fast, efficient, and effective for agents
- Pro: Privately-owned, prioritizing customer and employee needs over external stakeholders
- Pro: Promises investment pays for itself within the first year
Weaknesses
- Con: Specific pricing details are not publicly available
- Con: No explicit mention of integrations with other insurance-specific tools or general business software
Key features
Key Takeaways
NowCerts
- Larger review base (183 reviews)
- Free tier available
- Our pick for this comparison
HawkSoft
- Higher user rating: 4.7/5 vs 4.3/5
The Bottom Line
NowCerts wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick.
Frequently Asked Questions
Is NowCerts or HawkSoft better in 2026?
NowCerts wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick NowCerts for CRM workflows (main strength: consolidates multiple agency functions into one platform). Pick HawkSoft for CRM workflows (main strength: high recommendation rate from users).
What are NowCerts and HawkSoft used for?
NowCerts: Comprehensive agency management software for insurance professionals. HawkSoft: Empower your insurance agency with an intuitive and efficient management system.
What does NowCerts cost vs HawkSoft?
NowCerts pricing is on their site. HawkSoft pricing is on their site.
What's the main difference between NowCerts and HawkSoft?
NowCerts's main strength: consolidates multiple agency functions into one platform. HawkSoft's main strength: high recommendation rate from users.