Skip to content

NowCerts vs HawkSoft: Which is Better in 2026?

Choosing between NowCerts and HawkSoft comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: NowCerts is our overall pick for CRM workflows. Pick HawkSoft if you need its specific feature set.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked May 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

NowCerts

Comprehensive agency management software for insurance professionals.

Best for you if:

  • • You want to try before committing
  • All-in-one agency management for insurance professionals.
  • Streamlines client, policy, and document management.

HawkSoft

Empower your insurance agency with an intuitive and efficient management system.

Best for you if:

  • Comprehensive agency management system for insurance agencies.
  • Focuses on client retention, business growth, and performance measurement.
At a Glance
NowCertsNowCerts
HawkSoftHawkSoft
Starts at
$10/month/moStarter
Paid
Best For
CRMCRM
Rating
--

Choose NowCerts or HawkSoft?

NowCerts

Choose NowCerts if

Comprehensive agency management software for insurance professionals.

  • Consolidates multiple agency functions into one platform.
  • Designed specifically for the unique needs of insurance agencies.
  • Aims to reduce administrative overhead and improve efficiency.
  • You want a free tier before you commit
HawkSoft

Choose HawkSoft if

Empower your insurance agency with an intuitive and efficient management system.

  • High recommendation rate from users
  • Strong focus on customer support with high first-call resolution
  • Designed to be simple, fast, efficient, and effective for agents
FeatureNowCertsHawkSoft
Pricing ModelFreemiumPaid
User Rating
4.2/5
216 reviews
4.7/5
145 reviews
Categories
CRMSales
CRMWorkflow Automation

In-Depth Analysis

NowCertsNowCerts

Comprehensive agency management software for insurance professionals.

Strengths

  • +Consolidates multiple agency functions into one platform.
  • +Designed specifically for the unique needs of insurance agencies.
  • +Aims to reduce administrative overhead and improve efficiency.

Weaknesses

  • -Specific pricing details are not publicly available.
  • -Requires integration with existing agency workflows.

Key features

Client Relationship Management (CRM)Policy ManagementDocument Management and StorageLead ManagementQuoting and Proposal GenerationClaims Tracking
Starts at $10/month/mo

HawkSoftHawkSoft

Empower your insurance agency with an intuitive and efficient management system.

Strengths

  • +High recommendation rate from users
  • +Strong focus on customer support with high first-call resolution
  • +Designed to be simple, fast, efficient, and effective for agents
  • +Privately-owned, prioritizing customer and employee needs over external stakeholders
  • +Promises investment pays for itself within the first year

Weaknesses

  • -Specific pricing details are not publicly available
  • -No explicit mention of integrations with other insurance-specific tools or general business software

Key features

Retention Alerts for proactive client serviceLead Management for sales pipeline trackingCross-sell and Upsell reportsBatch email, letter, and text message communicationsScheduled communicationsActionable agency vital reports (close ratio, policies per client, commissions, retention)
Starts at Paid

Pricing: NowCerts vs HawkSoft

PlanNowCertsHawkSoft
Tier 1
Free
Free
N/A
Tier 2
$10/month
Starter
N/A
Tier 3
$25/month
Pro
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on NowCerts pricing and HawkSoft pricing.

Who Should Use What?

On a budget?

NowCerts has a free tier. HawkSoft is paid only.

Go with: NowCerts

Want the highest-rated option?

Neither has user reviews yet.

Go with: NowCerts

Value user reviews?

Neither has user reviews yet.

Go with: NowCerts

3 Questions to Help You Decide

1

What's your budget?

NowCerts is freemium. HawkSoft is paid. NowCerts lets you start free.

2

What's your use case?

Both are crm tools. Compare their specific features to decide.

3

How important are ratings?

Neither has user reviews yet.

Key Takeaways

NowCerts

  • Larger review base (216 reviews)
  • Free tier available
  • Our pick for this comparison

HawkSoft

  • Higher user rating: 4.7/5 vs 4.2/5

The Bottom Line

NowCerts is our pick.

Frequently Asked Questions

Is NowCerts or HawkSoft better?

NowCerts is rated in our evaluation. NowCerts is freemium and HawkSoft is paid.

What are NowCerts and HawkSoft used for?

NowCerts: Comprehensive agency management software for insurance professionals.. HawkSoft: Empower your insurance agency with an intuitive and efficient management system..

What does NowCerts cost vs HawkSoft?

NowCerts is freemium (free tier + paid plans). HawkSoft is a paid tool. Visit their websites for detailed pricing.

Related Comparisons & Resources

Compare other tools