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Omnitracs vs Upper: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Omnitracs and Upper side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 86 user reviews compared Pricing checked Oct 20, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Omnitracs

Fueling fleet journeys with AI and machine learning for greater safety and data-informed efficiencies.

Best for you if:

  • • You want improves driver satisfaction and retention through streamlined workflows

Upper

Adaptive route optimization and management software that keeps operations running smoothly, even when plans change.

Best for you if:

  • • You want adapts instantly to changes, preventing replanning from scratch
At a glance: Omnitracs vs Upper
At a Glance
Omnitracs Omnitracs
Upper Upper
Starts at
Not published
From $40/user/mo, billed monthly Starter plan
Category
Fleet Management Logistics & Operations
Logistics & Operations Fleet Management
Rating
3.3/5 Capterra 3.5 · G2 3.0 75 reviews 4.8/5 G2 4.8 11 reviews
Free plan
No No

Choose Omnitracs or Upper?

Omnitracs

Choose Omnitracs if

  • You want improves driver satisfaction and retention through streamlined workflows
  • You want enhances fleet safety with video-based technology and proactive coaching
  • You work in fleet management, not logistics & operations
Upper

Choose Upper if

  • You want adapts instantly to changes, preventing replanning from scratch
  • You want significantly reduces route planning time from hours to minutes
  • You work in logistics & operations, not fleet management

In-Depth Analysis

Omnitracs Omnitracs

Fueling fleet journeys with AI and machine learning for greater safety and data-informed efficiencies.

Strengths

  • Pro: Improves driver satisfaction and retention through streamlined workflows.
  • Pro: Enhances fleet safety with video-based technology and proactive coaching.
  • Pro: Increases business efficiency and maximizes ROI through optimized routes and data insights.
  • Pro: Ensures compliance with ELD and other regulations.
  • Pro: Reduces operational costs like fuel and overtime.

Weaknesses

  • Con: No free tier or trial mentioned, suggesting it might be a significant investment.
  • Con: Requires integration across various systems and teams, which could be complex.
  • Con: Specific pricing details are not publicly available.

Key features

Driver Workflow applications (e.g., Omnitracs Drive) Video-based Safety Program (SmartDrive fleet safety solutions) Routing and Dispatching (Omnitracs Strategic Planner, Routing, Dispatch, Active Alert) Asset Tracking (Omnitracs Fleet Telematics, Fault Monitoring, Trailer Tracking) Compliance & ELD (Hours of Service, Omnitracs Tax Manager, Weigh Station Bypass, Vehicle Inspection Reporting) Data and Analytics (Omnitracs Insight, SmartDrive SmartIQ, Predictive Analytics, Virtual Load View)

Upper Upper

Adaptive route optimization and management software that keeps operations running smoothly, even when plans change.

Good value

Upper's pricing is fair for the features offered, especially the Professional tier at $48/user/mo which provides excellent value for core route optimization needs.

Strengths

  • Pro: Adapts instantly to changes, preventing replanning from scratch.
  • Pro: Significantly reduces route planning time from hours to minutes.
  • Pro: Provides real-time visibility and control over ongoing operations.
  • Pro: Enhances driver adherence to routes through a user-friendly app.
  • Pro: Offers clear pricing and essential features without complicated setups.

Weaknesses

  • Con: Specific pricing tiers and detailed feature breakdown per tier are not explicitly detailed.
  • Con: The extent of customization for reports and analytics is not fully described.
  • Con: Does not specify if the driver app is available on both iOS and Android.

Key features

AI-powered multi-stop route optimization Real-time route adaptation and re-optimization (drag & drop) Driver mobile application with turn-by-turn directions and real-time updates Live GPS tracking for drivers and automatic customer ETA updates Digital proof of delivery (photo, signature, timestamps, notes, GPS) Recurring job scheduling and territory management

Plans and prices: Omnitracs vs Upper

Plans and prices of Omnitracs and Upper, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Omnitracs No plan prices on file omnitracs.com
Upper
  • Starter: $40/user/mo, billed monthly
  • Professional: $48/user/mo, billed monthly
  • Optimize: $71/user/mo, billed monthly
  • Enterprise: Custom pricing
upperinc.com/pricing read Oct 20, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Omnitracs pricing and Upper pricing.

Key Takeaways

Omnitracs

  • Choose if you want fueling fleet journeys with AI and machine learning for greater safety and data-informed efficiencies

Upper

  • Choose if you want adaptive route optimization and management software that keeps operations running smoothly, even when plans change

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • User ratings rest on too few reviews to rank (3.3/5 from 75 reviews for Omnitracs, 4.8/5 from 11 reviews for Upper; we compare ratings only above 20 reviews on both sides).
  • Upper starts at $40/user/mo, billed monthly; Omnitracs has no public paid plan price on file.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Omnitracs and Upper compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings rest on too few reviews to rank (3.3/5 from 75 reviews for Omnitracs, 4.8/5 from 11 reviews for Upper; we compare ratings only above 20 reviews on both sides). Upper starts at $40/user/mo, billed monthly; Omnitracs has no public paid plan price on file.

What are Omnitracs and Upper used for?

Omnitracs: Fueling fleet journeys with AI and machine learning for greater safety and data-informed efficiencies. Upper: Adaptive route optimization and management software that keeps operations running smoothly, even when plans change.

What does Omnitracs cost vs Upper?

Omnitracs has no public paid-plan price on file. Upper's cheapest paid plan is Starter at $40/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 20, 2026.

What's the main difference between Omnitracs and Upper?

Omnitracs's main strength: improves driver satisfaction and retention through streamlined workflows. Upper's main strength: adapts instantly to changes, preventing replanning from scratch.

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