ON24 vs Bizzabo: Which is Better in 2026?
Choosing between ON24 and Bizzabo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: ON24 wins this matchup. Pick Bizzabo if you need event platforms.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ON24
Turn digital engagement into pipeline with AI-powered events
Best for you if:
- • You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
Bizzabo
Manage in-person, virtual, and hybrid events from one platform
Best for you if:
- • You want comprehensive event management platform
| At a Glance | ON24 | Bizzabo |
|---|---|---|
Starts at | Custom | Custom |
Category | Webinar Marketing Automation | Event Platforms Productivity |
Rating | 4.3/5 G2 4.3 · TrustRadius 4.2 · Capterra 4.3 1,904 reviews | 4.3/5 G2 4.3 · Capterra 4.4 619 reviews |
Free plan | No | No |
Watch out for | Virtual events add-on suggests extra cost for this feature. | n/a |
Choose ON24 or Bizzabo?
Choose ON24 if
- You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- You want AI engine repurposes single events into multi-channel content campaigns
- You work in webinar, not event platforms
Choose Bizzabo if
- You want comprehensive event management platform
- You want virtual, hybrid, and in-person event support
- You work in event platforms, not webinar
In-Depth Analysis
ON24
Turn digital engagement into pipeline with AI-powered events
However, the comprehensive feature sets across Essentials, Standard, and Advanced tiers suggest it's geared towards larger enterprises with significant budgets, likely making it an expensive option for SMBs.
Watch out
Virtual events add-on suggests extra cost for this feature.
Strengths
- Pro: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- Pro: AI engine repurposes single events into multi-channel content campaigns
- Pro: Deep first-party data capture without relying on third-party cookies
- Pro: Strong enterprise integrations with Salesforce, Marketo, and HubSpot
- Pro: Proven ROI, customers report up to 12X pipeline return in 6 months
Weaknesses
- Con: No publicly listed pricing, requires sales consultation
- Con: Primarily designed for enterprise B2B, overkill for small teams
- Con: Learning curve for setting up advanced personalization and analytics
- Con: Event customization options can feel rigid compared to newer platforms
Key features
Bizzabo
Manage in-person, virtual, and hybrid events from one platform
However, the 'Starter' tier for single events, while not priced, suggests a potentially accessible entry point, but the lack of transparency is a concern.
Strengths
- Pro: Comprehensive event management platform
- Pro: Virtual, hybrid, and in-person event support
- Pro: Strong analytics and reporting
- Pro: Registration and ticketing built-in
- Pro: Networking features for attendees
Weaknesses
- Con: Enterprise-focused pricing
- Con: Complex setup for simple events
- Con: Learning curve for full feature utilization
- Con: May be overkill for small events
- Con: Requires training for event staff
Key features
Pricing: ON24 vs Bizzabo
| Plan | ON24 | Bizzabo |
|---|---|---|
| Tier 1 | N/A | /event Starter |
| Tier 2 | N/A | custom Growth |
| Tier 3 | N/A | custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on ON24 pricing and Bizzabo pricing.
Key Takeaways
ON24
- Larger review base (1,904 reviews)
- Our pick for this comparison
Bizzabo
- Better fit for event platforms
The Bottom Line
ON24 wins this matchup.
Frequently Asked Questions
Is ON24 or Bizzabo better in 2026?
ON24 wins this matchup. Pick ON24 for webinar workflows (main strength: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews). Pick Bizzabo for event platforms workflows (main strength: comprehensive event management platform).
What are ON24 and Bizzabo used for?
ON24: Turn digital engagement into pipeline with AI-powered events. Bizzabo: Manage in-person, virtual, and hybrid events from one platform.
What does ON24 cost vs Bizzabo?
ON24 pricing is on their site. Bizzabo pricing is on their site.
What's the main difference between ON24 and Bizzabo?
ON24's main strength: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews. Bizzabo's main strength: comprehensive event management platform.