ON24 vs Bizzabo: Which is Better in 2026?
Choosing between ON24 and Bizzabo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ON24
Turn digital engagement into pipeline with AI-powered events
Best for you if:
- • You need webinar features specifically
- • AI-powered webinar and virtual event platform for B2B demand generation
- • Turns engagement data into pipeline with content repurposing and audience segmentation
Bizzabo
Manage in-person, virtual, and hybrid events from one platform
Best for you if:
- • You need event platforms features specifically
- • Event experience operating system
- • Hybrid and virtual event management
| At a Glance |  ON24 |  Bizzabo |
|---|---|---|
Starts at | Paid | Paid |
Best For | Webinar | Event Platforms |
Rating | - | - |
Choose ON24 or Bizzabo?
Choose ON24 if
Turn digital engagement into pipeline with AI-powered events
- #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- AI engine repurposes single events into multi-channel content campaigns
- Deep first-party data capture without relying on third-party cookies
- Your work is webinar-shaped, not event platforms-shaped
Choose Bizzabo if
Manage in-person, virtual, and hybrid events from one platform
- Comprehensive event management platform
- Virtual, hybrid, and in-person event support
- Strong analytics and reporting
- Your work is event platforms-shaped, not webinar-shaped
| Feature | ON24 | Bizzabo |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.3/5 405 reviews |
| Categories | WebinarMarketing Automation | Event PlatformsProductivity |
In-Depth Analysis
ON24
Turn digital engagement into pipeline with AI-powered events
Strengths
- +#1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- +AI engine repurposes single events into multi-channel content campaigns
- +Deep first-party data capture without relying on third-party cookies
- +Strong enterprise integrations with Salesforce, Marketo, and HubSpot
- +Proven ROI, customers report up to 12X pipeline return in 6 months
Weaknesses
- -No publicly listed pricing, requires sales consultation
- -Primarily designed for enterprise B2B, overkill for small teams
- -Learning curve for setting up advanced personalization and analytics
- -Event customization options can feel rigid compared to newer platforms
Key features
Bizzabo
Manage in-person, virtual, and hybrid events from one platform
Strengths
- +Comprehensive event management platform
- +Virtual, hybrid, and in-person event support
- +Strong analytics and reporting
- +Registration and ticketing built-in
- +Networking features for attendees
Weaknesses
- -Enterprise-focused pricing
- -Complex setup for simple events
- -Learning curve for full feature utilization
- -May be overkill for small events
- -Requires training for event staff
Key features
Pricing: ON24 vs Bizzabo
| Plan | ON24 | Bizzabo |
|---|---|---|
| Tier 1 | N/A | /event Starter |
| Tier 2 | N/A | custom Growth |
| Tier 3 | N/A | custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on ON24 pricing and Bizzabo pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ON24
Want the highest-rated option?
Neither has user reviews yet.
Go with: ON24
Value user reviews?
Neither has user reviews yet.
Go with: ON24
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
ON24 is a webinar tool. Bizzabo is in event platforms. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
ON24
- Our pick for this comparison
Bizzabo
- Better fit for event platforms
The Bottom Line
ON24 is our pick.
Frequently Asked Questions
Is ON24 or Bizzabo better?
ON24 is rated in our evaluation. Both are paid.
What are ON24 and Bizzabo used for?
ON24: Turn digital engagement into pipeline with AI-powered events. Bizzabo: Manage in-person, virtual, and hybrid events from one platform.
What does ON24 cost vs Bizzabo?
ON24 is a paid tool. Bizzabo is a paid tool. Visit their websites for detailed pricing.