Optimage vs Squoosh: Which is Better in 2026?
Choosing between Optimage and Squoosh comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Optimage
Automatically compress images and videos without losing visual quality for web, mobile, and print.
Best for you if:
- • You need video & media features specifically
- • Achieves visually lossless image compression with up to 90% size reduction.
- • Offers batch processing, resizing, and format conversion for images and videos.
Squoosh
Optimize and compress your images directly in your browser.
Best for you if:
- • You need image editing features specifically
- • Compresses images to reduce file size.
- • Performs all processing locally in the browser for privacy.
| At a Glance |  Optimage |  Squoosh |
|---|---|---|
Starts at | Free | Free |
Best For | Video & Media | Image Editing |
Rating | - | - |
Choose Optimage or Squoosh?
Choose Optimage if
Automatically compress images and videos without losing visual quality for web, mobile, and print.
- Achieves superior compression without noticeable quality degradation.
- Streamlines workflow with comprehensive batch processing capabilities.
- Enhances privacy by removing sensitive metadata from files.
- Your work is video & media-shaped, not image editing-shaped
Choose Squoosh if
Optimize and compress your images directly in your browser.
- Completely free to use
- Ensures privacy as images are processed locally
- Simple and intuitive user interface
- Your work is image editing-shaped, not video & media-shaped
| Feature | Optimage | Squoosh |
|---|---|---|
| Pricing Model | Free | Free |
| User Rating | No ratings yet | No ratings yet |
| Categories | Video & MediaImage Editing | Image EditingDeveloper Tools |
In-Depth Analysis
Optimage
Automatically compress images and videos without losing visual quality for web, mobile, and print.
Strengths
- +Achieves superior compression without noticeable quality degradation.
- +Streamlines workflow with comprehensive batch processing capabilities.
- +Enhances privacy by removing sensitive metadata from files.
- +Supports a wide range of image and video formats, including vector graphics and PDFs.
- +Improves website load times and app performance through optimized assets.
Weaknesses
- -Specific pricing details are not publicly listed.
- -No explicit mention of cloud integration or API for automated workflows beyond batch processing.
Key features
Squoosh
Optimize and compress your images directly in your browser.
Strengths
- +Completely free to use
- +Ensures privacy as images are processed locally
- +Simple and intuitive user interface
- +Reduces website load times by optimizing images
- +No installation required, works in browser
Weaknesses
- -Requires an internet connection to access the web app
- -May be limited by browser capabilities for very large files
- -Lacks advanced image editing features beyond compression
Key features
Pricing: Optimage vs Squoosh
| Plan | Optimage | Squoosh |
|---|---|---|
| Tier 1 | Free Free | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Optimage pricing and Squoosh pricing.
Who Should Use What?
On a budget?
Both are free. Compare plans on their websites.
Go with: Optimage
Want the highest-rated option?
Neither has user reviews yet.
Go with: Optimage
Value user reviews?
Neither has user reviews yet.
Go with: Optimage
3 Questions to Help You Decide
What's your budget?
Both are free. Pricing won't help you decide here.
What's your use case?
Optimage is a video & media tool. Squoosh is in image editing. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Optimage
- Completely free
- Our pick for this comparison
Squoosh
- Better fit for image editing
The Bottom Line
Optimage is our pick.
Frequently Asked Questions
Is Optimage or Squoosh better?
Optimage is rated in our evaluation. Both are free.
What are Optimage and Squoosh used for?
Optimage: Automatically compress images and videos without losing visual quality for web, mobile, and print.. Squoosh: Optimize and compress your images directly in your browser..
What does Optimage cost vs Squoosh?
Optimage is completely free. Squoosh is completely free. Visit their websites for detailed pricing.