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Optimage

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Automatically compress images and videos without losing visual quality for web, mobile, and print.

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Tracked since2026
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The Bottom Line

Entry price

Free, no paid tier

Biggest pro

Achieves superior compression without noticeable quality degradation.

Biggest con

Specific pricing details are not publicly listed.

TL;DR - Optimage

  • Achieves visually lossless image compression with up to 90% size reduction.
  • Offers batch processing, resizing, and format conversion for images and videos.
  • Removes sensitive metadata to protect privacy and improve efficiency.
Pricing: Free forever
Best for: Individuals & startups

What is Optimage?

Editorial review
Optimage is a powerful image optimization tool designed to achieve the highest compression ratios while maintaining consistent visual quality. It utilizes novel perceptual metrics and advanced encoders to significantly reduce file sizes for images and videos, making it ideal for web developers, app developers, photographers, and anyone needing to optimize digital media. The tool focuses on visually lossless compression, ensuring that optimized files are indistinguishable from their originals. It supports batch processing, resizing, format conversion, and metadata removal, streamlining workflows for large numbers of assets. Optimage helps improve website performance, reduce app sizes, optimize social media uploads, and efficiently manage file attachments by delivering smaller, high-quality media.

Available on: macOS

Pros & Cons

Pros

  • Achieves superior compression without noticeable quality degradation.
  • Streamlines workflow with comprehensive batch processing capabilities.
  • Enhances privacy by removing sensitive metadata from files.
  • Supports a wide range of image and video formats, including vector graphics and PDFs.
  • Improves website load times and app performance through optimized assets.

Cons

  • Specific pricing details are not publicly listed.
  • No explicit mention of cloud integration or API for automated workflows beyond batch processing.

Key Features

Intelligent lossy and lossless image compressionVisually lossless compression using perceptual metricsNearly optimal compression ratio for imagesAvoids double compression with smart no-reference image quality assessmentConverts 24-bit PNGs to smaller 8-bit indexed color images with alpha transparencyFull color management with ICC profile support and sRGB conversionAutomatic chroma subsampling and grayscale conversionSecurely removes personal information and hidden metadata (Exif, XMP, IPTC, GPS geotags)

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Optimage FAQ

How does Optimage achieve 'visually lossless' compression compared to other tools?

Optimage utilizes novel perceptual metrics and improved encoders to reduce image size by up to 90% while ensuring the optimized image is visually indistinguishable from the original. This is validated through third-party tests where it consistently scores 100% on visual indistinguishability, outperforming many other popular compression tools.

Can Optimage optimize images for specific platforms like social media or mobile apps while preserving quality?

Yes, Optimage is designed for this. It can optimize images for social media platforms like Twitter, Facebook, and Instagram to ensure faster uploads and preserved quality. For mobile apps, it follows Apple's HIG and Google's Android guidelines to optimize assets, including app icons and iMessage stickers, reducing app size and improving performance.

What types of metadata does Optimage remove, and what metadata does it preserve?

Optimage securely removes personal information and hidden metadata such as Exif, XMP, IPTC, GPS geotags, comments, and thumbnails to protect privacy. However, it intelligently preserves useful metadata like Android 9-patches and aPNG data, which are crucial for specific application functionalities.

Beyond standard image formats, what other file types can Optimage optimize?

In addition to common image formats, Optimage can compress PDF documents to a maximum resolution of 150dpi, which is ideal for web and email sharing. It also minimizes bloated SVG or PDF vector graphics produced by design tools like Illustrator, Photoshop, or Sketch, making them more efficient for websites and apps.

How does Optimage handle color management during the optimization process?

Optimage provides full color management with ICC profile support. It can convert images to sRGB for consistent color representation across web and mobile platforms, ensuring that optimized images maintain their intended visual appearance regardless of the display device.

Source: optimage.app