Optimizely vs Split: Which Should You Choose in 2026?
Choosing between Optimizely and Split comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Optimizely
Digital experience optimization platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.2/10)
- • You need web analytics features specifically
- • A/B testing platform for teams
- • Feature flags control rollouts
Split
Feature flags and experimentation platform
Best for you if:
- • You need product analytics features specifically
- • Split is a feature management and experimentation platform
- • It provides feature flags, A/B testing, and gradual rollouts
| At a Glance |  Optimizely |  Split |
|---|---|---|
Price | Paid | Paid |
Best For | Web Analytics | Product Analytics |
Rating | 88/100 | 82/100 |
| Feature | Optimizely | Split |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 88 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsA/B Testing | Product AnalyticsA/B Testing |
How Optimizely and Split Compare
Optimizely
Digital experience optimization platform
Paid · 88/100 score
Split
Feature flags and experimentation platform
Paid · 82/100 score
Optimizely is a web analytics tool. Split is in product analytics.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Optimizely
Want the highest-rated option?
Optimizely: 88/100. Split: 82/100.
Go with: Optimizely
Value user reviews?
Neither has user reviews yet.
Go with: Optimizely
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Optimizely is a web analytics tool. Split is in product analytics. Pick the category that matches your needs.
How important are ratings?
Optimizely scores higher: 88/100 vs 82/100.
Key Takeaways
Optimizely
- Higher score: 88/100 vs 82
- Our pick for this comparison
Split
- Better fit for product analytics
The Bottom Line
Optimizely (88/100) is our pick.
Frequently Asked Questions
Is Optimizely or Split better?
Optimizely scores 88/100 in our evaluation. Both are paid.
What are Optimizely and Split used for?
Optimizely: Digital experience optimization platform. Split: Feature flags and experimentation platform.
What does Optimizely cost vs Split?
Optimizely is a paid tool. Split is a paid tool. Visit their websites for detailed pricing.