Pictory vs Synthesia: Which Should You Choose in 2026?
Choosing between Pictory and Synthesia comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pictory
AI video creation from text content
Best for you if:
- • You want to try before committing
- • Pictory is an AI video creation tool for turning scripts into videos
- • It converts blog posts and long-form content into short videos automatically
Synthesia
Create videos with AI avatars instead of filming yourself
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.8/10)
- • AI video platform creating talking-head videos with 240+ avatars in 140+ languages.
- • Features custom avatar creation, voice cloning, and enterprise Video Agents for conversations.
| At a Glance |  Pictory |  Synthesia |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Video Editing | Video Editing |
Rating | 78/100 | 83/100 |
| Feature | Pictory | Synthesia |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 78 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Video EditingContent Marketing | Video EditingAI Video Generation |
How Pictory and Synthesia Compare
Pictory
AI video creation from text content
Free tier available · 78/100 score
Synthesia
Create videos with AI avatars instead of filming yourself
Paid · 83/100 score
Who Should Use What?
On a budget?
Pictory has a free tier. Synthesia is paid only.
Go with: Pictory
Want the highest-rated option?
Pictory: 78/100. Synthesia: 83/100.
Go with: Synthesia
Value user reviews?
Neither has user reviews yet.
Go with: Synthesia
3 Questions to Help You Decide
What's your budget?
Pictory is freemium. Synthesia is paid. Pictory lets you start free.
What's your use case?
Both are video editing tools. Compare their specific features to decide.
How important are ratings?
Synthesia scores higher: 83/100 vs 78/100.
Key Takeaways
Synthesia
- Higher score: 83/100 vs 78
- Our pick for this comparison
Pictory
- Has a free tier
The Bottom Line
Synthesia (83/100) is our pick. Pictory has a free tier if you want to test without paying.
Frequently Asked Questions
Is Pictory or Synthesia better?
Synthesia scores 83/100 in our evaluation. Pictory is freemium and Synthesia is paid.
What are Pictory and Synthesia used for?
Pictory: AI video creation from text content. Synthesia: Create videos with AI avatars instead of filming yourself.
What does Pictory cost vs Synthesia?
Pictory is freemium (free tier + paid plans). Synthesia is a paid tool. Visit their websites for detailed pricing.