Planoly vs Publer: Which Should You Choose in 2026?
Choosing between Planoly and Publer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Planoly
Visual planner for social media
Best for you if:
- • Planoly is a visual social media planner for Instagram and Pinterest
- • It schedules posts, manages content calendars, and tracks analytics
Publer
Social media scheduling and analytics
Best for you if:
- • Publer is a social media scheduling tool for multiple platforms
- • It schedules posts, analyzes performance, and manages team workflows
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 80/100 | 80/100 |
| Feature | Planoly | Publer |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 80 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Scheduling | Social Media ManagementContent Scheduling |
Understanding the Differences
Both Planoly and Publer solve similar problems, but they approach them differently.Planoly positions itself as "visual planner for social media" while Publerfocuses on "social media scheduling and analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Planoly
Planoly makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Publer
Publer is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Planoly lets you get started without pulling out your credit card.
We'd pick: Planoly
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Publer is built for teams that are leveling up.
We'd pick: Publer
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Planoly
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Planoly, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Planoly higher (80/100). But the community has upvoted Publer more (0 votes). Pick your source of truth.
Key Takeaways
What Planoly Does Better
- Our recommendation for most use cases
Consider Publer If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Planoly (80/100). But the honest answer is that "better" depends on your situation. Planoly scores higher in our analysis, but Publer might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Planoly or Publer better?
Based on our analysis, Planoly scores higher with 80/100. Planoly isfreemium while Publer is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Planoly to Publer easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Planoly and Publer offer free trials?
Most software in this category offers free trials or free tiers. Planoly is freemium with a free tier.Publer is freemium with a free tier. Visit their websites for current trial offers.