Publer vs Metricool: Which Should You Choose in 2026?
Choosing between Publer and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Publer
Social media scheduling and analytics
Best for you if:
- • You want the higher-rated option (8.0/10 vs 7.6/10)
- • Publer is a social media scheduling tool for multiple platforms
- • It schedules posts, analyzes performance, and manages team workflows
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  Metricool | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 80/100 | 76/100 |
| Feature | Publer | Metricool |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 80 | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Scheduling | Social Media ManagementAdvertising |
Understanding the Differences
Both Publer and Metricool solve similar problems, but they approach them differently.Publer positions itself as "social media scheduling and analytics" while Metricoolfocuses on "plan, measure, and manage social media content and ads all in one powerful platform.". These differences matter depending on what you're trying to accomplish.
When to Choose Publer
Publer makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 80/100, it's our top pick in this comparison.
When to Choose Metricool
Metricool is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Publer lets you get started without pulling out your credit card.
We'd pick: Publer
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Publer handles scale better in our testing.
We'd pick: Publer
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Publer
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Publer, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Publer higher (80/100). But the community has upvoted Metricool more (0 votes). Pick your source of truth.
Key Takeaways
What Publer Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Metricool If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Publer (80/100). But the honest answer is that "better" depends on your situation. Publer scores higher in our analysis, but Metricool might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Publer or Metricool better?
Based on our analysis, Publer scores higher with 80/100. Publer isfreemium while Metricool is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Publer to Metricool easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Publer and Metricool offer free trials?
Most software in this category offers free trials or free tiers. Publer is freemium with a free tier.Metricool is freemium with a free tier. Visit their websites for current trial offers.