Reviews.io vs Trustpilot: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Reviews.io and Trustpilot side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Reviews.io leads on higher user rating; Trustpilot leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Reviews.io
Collect, display, and manage customer reviews and user-generated content to boost trust and conversions.
Best for you if:
- • You want boosts conversion rates and sales through authentic social proof
Trustpilot
Empowering consumers to shop with confidence and helping companies improve through reviews.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Reviews.io | Trustpilot |
|---|---|---|
Starts at | Not published | Free plan |
Category | E-commerce Customer Feedback | Reviews & UGC Customer Feedback |
Rating | 4.6/5 G2 4.8 · Capterra 4.2 638 reviews | 3.9/5 Capterra 4.5 · Trustpilot 3.3 · G2 3.4 2,598 reviews |
Free plan | No | Yes |
Choose Reviews.io or Trustpilot?
Choose Reviews.io if
- You want boosts conversion rates and sales through authentic social proof
- You want enhances SEO and Google Shopping visibility with verified reviews
- You work in e-commerce, not reviews & UGC
Choose Trustpilot if
- You want a free tier before you commit
- You want provides a large database of customer reviews for various businesses
- You want empowers consumers to make informed purchasing decisions
- You work in reviews & UGC, not e-commerce
In-Depth Analysis
Reviews.io
Collect, display, and manage customer reviews and user-generated content to boost trust and conversions.
Strengths
- Pro: Boosts conversion rates and sales through authentic social proof.
- Pro: Enhances SEO and Google Shopping visibility with verified reviews.
- Pro: Provides deep customer and product insights through attributes and surveys.
- Pro: Offers AI tools for efficient review management and response.
- Pro: Seamlessly integrates with existing e-commerce platforms and tools.
Weaknesses
- Con: Tiered plans cap review-collection invitations at fairly low volumes and gate advanced analytics, review searchability, and Google Seller Ratings behind higher tiers, so the real cost climbs quickly once a growing store adds the paid add-ons it needs.
- Con: The default drag-and-drop product review widget gives limited styling control, and matching a brand's design beyond basic colors and fonts requires manually installing the separate code-based customizable widget.
- Con: Phone support is reserved for Enterprise customers, leaving businesses on lower plans dependent on chat and email when problems come up.
- Con: The dashboard exposes a large number of configuration options that create a genuine learning curve in the first few weeks for solo operators and smaller stores.
Key features
Trustpilot
Empowering consumers to shop with confidence and helping companies improve through reviews.
Strengths
- Pro: Provides a large database of customer reviews for various businesses.
- Pro: Empowers consumers to make informed purchasing decisions.
- Pro: Offers businesses a platform to gather feedback and improve.
- Pro: Promotes transparency and accountability for companies.
- Pro: Easy to use interface for searching and submitting reviews.
Weaknesses
- Con: Potential for fake or biased reviews (though platform aims to combat this).
- Con: Businesses may be subject to negative reviews, even if unwarranted.
- Con: Managing and responding to reviews can be time-consuming for businesses.
Key features
Key Takeaways
Reviews.io
- Higher user rating: 4.6/5 vs 3.9/5
Trustpilot
- Has a free plan
What the data shows
On the data below, Reviews.io leads on higher user rating; Trustpilot leads on a free plan. We do not name an overall winner for this pair.
- Reviews.io has the higher user rating (4.6/5 from 638 reviews for Reviews.io, 3.9/5 from 2,598 reviews for Trustpilot).
- Only Trustpilot has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Reviews.io and Trustpilot compare in 2026?
On the data below, Reviews.io leads on higher user rating; Trustpilot leads on a free plan. We do not name an overall winner for this pair. Reviews.io has the higher user rating (4.6/5 from 638 reviews for Reviews.io, 3.9/5 from 2,598 reviews for Trustpilot). Only Trustpilot has a free plan.
What are Reviews.io and Trustpilot used for?
Reviews.io: Collect, display, and manage customer reviews and user-generated content to boost trust and conversions. Trustpilot: Empowering consumers to shop with confidence and helping companies improve through reviews.
What does Reviews.io cost vs Trustpilot?
Reviews.io has no public paid-plan price on file. Trustpilot has no public paid-plan price on file.
What's the main difference between Reviews.io and Trustpilot?
Reviews.io's main strength: boosts conversion rates and sales through authentic social proof. Trustpilot's main strength: provides a large database of customer reviews for various businesses.