Trustpilot
Claim this toolEmpowering consumers to shop with confidence and helping companies improve through reviews.
Free plan available Visit WebsiteThe Bottom Line
- Price
- Free plan available. Compare plans
Key facts
- Platform for consumers to read and write reviews about businesses.
- Helps businesses build trust and improve services through customer feedback.
- Promotes transparency and informed decision-making for shoppers.
Pros
- Provides a large database of customer reviews for various businesses.
- Empowers consumers to make informed purchasing decisions.
- Offers businesses a platform to gather feedback and improve.
- Promotes transparency and accountability for companies.
- Easy to use interface for searching and submitting reviews.
Cons
- Potential for fake or biased reviews (though platform aims to combat this).
- Businesses may be subject to negative reviews, even if unwarranted.
- Managing and responding to reviews can be time-consuming for businesses.
What is Trustpilot?
Ratings Across the Web
Trustpilot holds an aggregate rating of 3.9 out of 5 from 2,598 reviews across G2, SourceForge, Capterra and Trustpilot, last checked October 27, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Discover and search for companies
- Read customer reviews
- Write and submit reviews
- Company profiles with ratings
- Categorized business listings (e.g., Bank, Travel Insurance)
- Business tools for reputation management (implied)
- Trust Report on platform integrity
Pricing
Trustpilot offers a generous free tier with optional paid upgrades for advanced features.
Trustpilot by the numbers
| Metric | Trustpilot | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | Yes | 17 of 39 have one | n/a |
| Listed as an alternative to | 6 tools | 3 | #10 of 39 (joint) |
| User rating | 3.9/5 (across the web, 2,598 ratings) | 4.4/5 | #22 of 23 tools with 20+ reviews |
| Compare-page visits, last 30 days | 28 visits | 28 | #6 of 11 tools with 20+ compare-page visits |
Listed as an alternative to: #9 on 2026-10-16 to #10 on 2026-11-02 (rank among 39 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Reviews & UGC data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Trustpilot by the numbers”, Nov 2026.
Reviews
Review Trustpilot, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 2,598 verified user reviews on Capterra, Trustpilot, G2
Add your hands-on experience using the offer above to help the next buyer.
Best Trustpilot Alternatives
Top alternatives based on features, pricing, and user needs.
The world's largest and most trusted software marketplace.
Discover, compare, and select the right software for your business needs.
Collect, display, and manage customer reviews and user-generated content to boost trust and conversions.
Elevate your app's reputation and performance with AI-powered insights and review management.
Unbiased B2B software reviews and research to help buyers and vendors make informed decisions.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Trustpilot FAQ
How does Trustpilot help consumers make purchasing decisions?
What kind of user benefits most from Trustpilot's features?
How does Trustpilot compare to G2 regarding customer reviews?
What are the main trade-offs businesses might encounter when using Trustpilot?
How is Trustpilot priced for businesses?
Can businesses use Trustpilot to improve their services?
Which teams within a company would find Trustpilot most useful?
Source: trustpilot.com