RocketReach vs ZoomInfo: Which Should You Choose in 2026?
Choosing between RocketReach and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
RocketReach
Find email addresses and direct dials
Best for you if:
- • You want to try before committing
- • You need sales features specifically
- • You need find email addresses and direct dials
- • You want to start free and upgrade later
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need sales intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Sales | Sales Intelligence |
Rating | —/100 | 85/100 |
| Feature | RocketReach | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 192 | 0 |
| Categories | SalesLead Generation | Sales IntelligenceLead Generation |
Understanding the Differences
Both RocketReach and ZoomInfo solve similar problems, but they approach them differently.RocketReach positions itself as "find email addresses and direct dials" while ZoomInfofocuses on "b2b intelligence platform". These differences matter depending on what you're trying to accomplish.
When to Choose RocketReach
RocketReach makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose ZoomInfo
ZoomInfo is worth considering if you need a professional-grade tool. Scoring 85/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, RocketReach lets you get started without pulling out your credit card.
We'd pick: RocketReach
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. ZoomInfo is built for teams that are leveling up.
We'd pick: ZoomInfo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. ZoomInfo takes enterprise seriously.
We'd pick: ZoomInfo
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with RocketReach, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ZoomInfo higher (85/100). But the community has upvoted RocketReach more (192 votes). Pick your source of truth.
Key Takeaways
What ZoomInfo Does Better
- Higher overall score (85/100)
- Our recommendation for most use cases
Consider RocketReach If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ZoomInfo (85/100). But the honest answer is that "better" depends on your situation. ZoomInfo scores higher in our analysis, but RocketReach might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is RocketReach or ZoomInfo better?
Based on our analysis, ZoomInfo scores higher with 85/100. RocketReach isfreemium while ZoomInfo is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from RocketReach to ZoomInfo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do RocketReach and ZoomInfo offer free trials?
Most software in this category offers free trials or free tiers. RocketReach is freemium with a free tier.ZoomInfo is paid with potential trial. Visit their websites for current trial offers.