Route vs ShipBob: Which Should You Choose in 2026?
Choosing between Route and ShipBob comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Route
Package tracking and protection
Best for you if:
- • You want to try before committing
- • You need shipping & fulfillment features specifically
- • You need package tracking and protection
- • You want to start free and upgrade later
ShipBob
E-commerce fulfillment
Best for you if:
- • You need supply chain features specifically
- • You need e-commerce fulfillment
- • You need professional-grade features
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Shipping & Fulfillment | Supply Chain |
Rating | —/100 | —/100 |
| Feature | Route | ShipBob |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 116 | 192 |
| Categories | Shipping & FulfillmentE-commerce Platforms | Supply ChainReturns Management |
Understanding the Differences
Both Route and ShipBob solve similar problems, but they approach them differently.Route positions itself as "package tracking and protection" while ShipBobfocuses on "e-commerce fulfillment". These differences matter depending on what you're trying to accomplish.
When to Choose Route
Route makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose ShipBob
ShipBob is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Route lets you get started without pulling out your credit card.
We'd pick: Route
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. ShipBob is built for teams that are leveling up.
We'd pick: ShipBob
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. ShipBob takes enterprise seriously.
We'd pick: ShipBob
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Route, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Route higher (/100). But the community has upvoted ShipBob more (192 votes). Pick your source of truth.
Key Takeaways
What Route Does Better
- Our recommendation for most use cases
Consider ShipBob If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Route. But the honest answer is that "better" depends on your situation. Route scores higher in our analysis, but ShipBob might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Route or ShipBob better?
Based on our analysis, Route scores higher with high/100. Route isfreemium while ShipBob is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Route to ShipBob easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Route and ShipBob offer free trials?
Most software in this category offers free trials or free tiers. Route is freemium with a free tier.ShipBob is paid with potential trial. Visit their websites for current trial offers.