Sellfy vs Wix eCommerce: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Sellfy and Wix eCommerce side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Wix eCommerce leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Sellfy
E-commerce platform for creators
Best for you if:
- • You want sell digital products
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Best for you if:
- • You want a free tier before you commit
| At a Glance | Sellfy | Wix eCommerce |
|---|---|---|
Starts at | From $22/mo, billed monthly Starter plan | Free plan, paid from $17.77/mo flat, billed monthly Light plan |
Category | E-commerce Platforms Creator Platforms | Website Builders E-commerce Platforms |
Rating | 4.0/5 G2 4.0 58 reviews | 4.3/5 Capterra 4.4 · G2 4.2 12,672 reviews |
Free plan | No | Yes |
Watch out for | n/a | App Market reviews, upsell, and email tools are extra monthly bills |
Choose Sellfy or Wix eCommerce?
Choose Sellfy if
- You want sell digital products
- You want easy setup
- You work in e-commerce platforms, not website builders
Choose Wix eCommerce if
- You want a free tier before you commit
- You want launch a store in the same editor as the rest of the Wix site, no separate stack
- You want the entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- You work in website builders, not e-commerce platforms
In-Depth Analysis
Sellfy
E-commerce platform for creators
Sellfy's pricing is fair, especially considering the 0% transaction fees.
Strengths
- Pro: Sell digital products
- Pro: Easy setup
- Pro: Fair pricing
- Pro: Good features
- Pro: No transaction fees
Weaknesses
- Con: Limited customization
- Con: Basic analytics
- Con: Better alternatives exist
- Con: Feature gaps
- Con: Support basic
Key features
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Wix eCommerce starts at Core, $29/mo billed annually on wix.com/pricing (September 2026).
Watch out
App Market reviews, upsell, and email tools are extra monthly bills
Strengths
- Pro: Launch a store in the same editor as the rest of the Wix site, no separate stack
- Pro: The entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- Pro: Subscriptions, shipping, and tax tools land on higher plans without a second vendor
- Pro: Large template and App Market catalog for a first store
Weaknesses
- Con: Lower tiers cannot sell; ecommerce starts on the first paid plan
- Con: High-SKU, B2B, or headless teams hit the ceiling faster than on Shopify
- Con: Apps, email, and payment processing sit on top of the plan price
- Con: Higher-tier plans are a steep jump for capacity, not design quality
Key features
Plans and prices: Sellfy vs Wix eCommerce
| Tool | Plans and prices | Source |
|---|---|---|
| Sellfy |
| sellfy.com/pricing read Oct 26, 2026 |
| Wix eCommerce |
| wix.com/plans read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Sellfy pricing and Wix eCommerce pricing.
Key Takeaways
Sellfy
- Choose if you want e-commerce platform for creators
Wix eCommerce
- Higher user rating: 4.3/5 vs 4.0/5
- Has a free plan
What the data shows
On the data below, Wix eCommerce leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Wix eCommerce has the higher user rating (4.0/5 from 58 reviews for Sellfy, 4.3/5 from 12,672 reviews for Wix eCommerce).
- Entry prices are not ranked, they are charged on different bases: Sellfy $22/mo, billed monthly; Wix eCommerce $17.77/mo flat, billed monthly.
- Only Wix eCommerce has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Sellfy and Wix eCommerce compare in 2026?
On the data below, Wix eCommerce leads on higher user rating and a free plan. We do not name an overall winner for this pair. Wix eCommerce has the higher user rating (4.0/5 from 58 reviews for Sellfy, 4.3/5 from 12,672 reviews for Wix eCommerce). Entry prices are not ranked, they are charged on different bases: Sellfy $22/mo, billed monthly; Wix eCommerce $17.77/mo flat, billed monthly. Only Wix eCommerce has a free plan.
What are Sellfy and Wix eCommerce used for?
Sellfy: E-commerce platform for creators. Wix eCommerce: No-code e-commerce with built-in payments and marketing.
What does Sellfy cost vs Wix eCommerce?
Sellfy's cheapest paid plan is Starter at $22/mo, billed monthly. Wix eCommerce's cheapest paid plan is Light at $17.77/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Sellfy and Wix eCommerce?
Sellfy's main strength: sell digital products. Wix eCommerce's main strength: launch a store in the same editor as the rest of the Wix site, no separate stack.