SensorTower vs StoreTally: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for SensorTower and StoreTally side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, StoreTally leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
SensorTower
Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.
Best for you if:
- • You want comprehensive data across mobile apps, web, and advertising
StoreTally
Track app growth, launches, removals, and niche competition across five stores
Best for you if:
- • Makers looking for extension or app ideas, and teams tracking competitors in the Chrome, Edge, Firefox, Apple or Google Play stores
| At a Glance | SensorTower | StoreTally |
|---|---|---|
Starts at | Not published | Free 100% free |
Category | Analytics Market Intelligence | Market Intelligence Competitive Intelligence |
Rating | 4.3/5 G2 4.3 · Capterra 4.3 147 reviews | n/a |
Free plan | No | Yes |
Watch out for | Minimum seat requirements for teams. | n/a |
Choose SensorTower or StoreTally?
Choose SensorTower if
- You want comprehensive data across mobile apps, web, and advertising
- You want actionable insights derived from a global consumer panel
- You work in analytics, not market intelligence
Choose StoreTally if
- Makers looking for extension or app ideas, and teams tracking competitors in the Chrome, Edge, Firefox, Apple or Google Play stores
- You want a fully free tool (SensorTower requires payment)
- You work in market intelligence, not analytics
In-Depth Analysis
SensorTower
Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.
Watch out
Minimum seat requirements for teams.
Strengths
- Pro: Comprehensive data across mobile apps, web, and advertising.
- Pro: Actionable insights derived from a global consumer panel.
- Pro: Detailed competitive analysis capabilities.
- Pro: Supports optimization of both organic and paid user acquisition strategies.
- Pro: Regularly cited by industry sources, indicating data reliability.
Weaknesses
- Con: Specific pricing details are not publicly available, requiring a demo or sign-up.
- Con: The breadth of features might be overwhelming for new users without guidance.
Key features
StoreTally
Track app growth, launches, removals, and niche competition across five stores
Key features
Plans and prices: SensorTower vs StoreTally
| Tool | Plans and prices | Source |
|---|---|---|
| SensorTower |
| sensortower.com/pricing read Oct 7, 2026 |
| StoreTally | No plan prices on file | storetally.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on SensorTower pricing and StoreTally pricing.
Key Takeaways
SensorTower
- Choose if you want measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond
StoreTally
- Has a free plan
What the data shows
On the data below, StoreTally leads on a free plan. We do not name an overall winner for this pair.
- Only SensorTower has a published user rating (4.3/5 from 147 reviews); StoreTally has none we can show.
- Only StoreTally has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do SensorTower and StoreTally compare in 2026?
On the data below, StoreTally leads on a free plan. We do not name an overall winner for this pair. Only SensorTower has a published user rating (4.3/5 from 147 reviews); StoreTally has none we can show. Only StoreTally has a free plan.
What are SensorTower and StoreTally used for?
SensorTower: Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond. StoreTally: Track app growth, launches, removals, and niche competition across five stores.
What does SensorTower cost vs StoreTally?
SensorTower has no public paid-plan price on file. StoreTally is free. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between SensorTower and StoreTally?
SensorTower's main strength: comprehensive data across mobile apps, web, and advertising. StoreTally focuses on track app growth, launches, removals, and niche competition across five stores.