ShipStation vs Shippo: Which Should You Choose in 2026?
Choosing between ShipStation and Shippo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ShipStation
E-commerce shipping software
Best for you if:
- • ShipStation is a shipping software for e-commerce businesses
- • It automates order processing, label printing, and carrier selection
Shippo
Shipping API for e-commerce
Best for you if:
- • You want to try before committing
- • Shippo is a shipping API for e-commerce order fulfillment
- • It provides multi-carrier rates, labels, and tracking for online stores
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | Shipping & Fulfillment | Shipping & Fulfillment |
Rating | 84/100 | 84/100 |
| Feature | ShipStation | Shippo |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 84 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Shipping & FulfillmentInventory Management | Shipping & FulfillmentAPI Tools |
Understanding the Differences
Both ShipStation and Shippo solve similar problems, but they approach them differently.ShipStation positions itself as "e-commerce shipping software" while Shippofocuses on "shipping api for e-commerce". These differences matter depending on what you're trying to accomplish.
When to Choose ShipStation
ShipStation makes sense if you're looking for a comprehensive paid solution.
When to Choose Shippo
Shippo is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Shippo won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Shippo
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Shippo is built for teams that are leveling up.
We'd pick: Shippo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. ShipStation is built for organizations like yours.
We'd pick: ShipStation
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Shippo has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ShipStation higher (84/100). But the community has upvoted Shippo more (0 votes). Pick your source of truth.
Key Takeaways
What ShipStation Does Better
- Our recommendation for most use cases
Consider Shippo If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ShipStation (84/100). But the honest answer is that "better" depends on your situation. ShipStation scores higher in our analysis, but Shippo might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is ShipStation or Shippo better?
Based on our analysis, ShipStation scores higher with 84/100. ShipStation ispaid while Shippo is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from ShipStation to Shippo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do ShipStation and Shippo offer free trials?
Most software in this category offers free trials or free tiers. ShipStation is paid with potential trial.Shippo is freemium with a free tier. Visit their websites for current trial offers.