Umami vs iubenda: Which Should You Choose in 2026?
Choosing between Umami and iubenda comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Umami
Open source web analytics
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.3/10)
- • You need web analytics features specifically
- • Umami is a simple, privacy-focused web analytics alternative
- • It provides essential metrics without cookies or personal data
iubenda
Compliance software
Best for you if:
- • You need privacy management features specifically
- • Privacy policy and cookie consent platform
- • GDPR and CCPA compliance solutions
| At a Glance |  Umami | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | Privacy Management |
Rating | 84/100 | 83/100 |
| Feature | Umami | iubenda |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 84 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 192 |
| Categories | Web AnalyticsPrivacy Management | Privacy ManagementCompliance |
Understanding the Differences
Both Umami and iubenda solve similar problems, but they approach them differently.Umami positions itself as "open source web analytics" while iubendafocuses on "compliance software". These differences matter depending on what you're trying to accomplish.
When to Choose Umami
Umami makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose iubenda
iubenda is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Umami lets you get started without pulling out your credit card.
We'd pick: Umami
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Umami handles scale better in our testing.
We'd pick: Umami
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Umami
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Umami, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Umami higher (84/100). But the community has upvoted iubenda more (192 votes). Pick your source of truth.
Key Takeaways
What Umami Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider iubenda If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Umami (84/100). But the honest answer is that "better" depends on your situation. Umami scores higher in our analysis, but iubenda might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Umami or iubenda better?
Based on our analysis, Umami scores higher with 84/100. Umami isfreemium while iubenda is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Umami to iubenda easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Umami and iubenda offer free trials?
Most software in this category offers free trials or free tiers. Umami is freemium with a free tier.iubenda is freemium with a free tier. Visit their websites for current trial offers.