Vertafore AMS360 vs HawkSoft: Which is Better in 2026?
Choosing between Vertafore AMS360 and HawkSoft comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Vertafore AMS360 wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick HawkSoft if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Best for you if:
- • You want streamlines complex agency operations
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Best for you if:
- • You want high recommendation rate from users
| At a Glance | Vertafore AMS360 | HawkSoft |
|---|---|---|
Starts at | Custom | Custom |
Category | CRM Practice Management | CRM Workflow Automation |
Rating | 4.3/5 G2 4.3 1,067 reviews | 4.7/5 G2 4.8 · Capterra 4.5 148 reviews |
Free plan | No | No |
Choose Vertafore AMS360 or HawkSoft?
Choose Vertafore AMS360 if
- You want streamlines complex agency operations
- You want offers mobile access for on-the-go management
Choose HawkSoft if
- You want high recommendation rate from users
- You want strong focus on customer support with high first-call resolution
In-Depth Analysis
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Strengths
- Pro: Streamlines complex agency operations.
- Pro: Offers mobile access for on-the-go management.
- Pro: Integrates with CRM for improved sales efficiency.
- Pro: Facilitates faster document signing with DocuSign integration.
- Pro: Supports commercial submissions for a game-changing quote experience.
Weaknesses
- Con: Specific pricing details are not publicly available.
- Con: Requires integration with other Vertafore products for full ecosystem benefits.
Key features
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Strengths
- Pro: High recommendation rate from users
- Pro: Strong focus on customer support with high first-call resolution
- Pro: Designed to be simple, fast, efficient, and effective for agents
- Pro: Privately-owned, prioritizing customer and employee needs over external stakeholders
- Pro: Promises investment pays for itself within the first year
Weaknesses
- Con: Specific pricing details are not publicly available
- Con: No explicit mention of integrations with other insurance-specific tools or general business software
Key features
Key Takeaways
Vertafore AMS360
- Larger review base (1,067 reviews)
- Our pick for this comparison
HawkSoft
- Higher user rating: 4.7/5 vs 4.3/5
The Bottom Line
Vertafore AMS360 wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick.
Frequently Asked Questions
Is Vertafore AMS360 or HawkSoft better in 2026?
Vertafore AMS360 wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Vertafore AMS360 for CRM workflows (main strength: streamlines complex agency operations). Pick HawkSoft for CRM workflows (main strength: high recommendation rate from users).
What are Vertafore AMS360 and HawkSoft used for?
Vertafore AMS360: Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency. HawkSoft: Empower your insurance agency with an intuitive and efficient management system.
What does Vertafore AMS360 cost vs HawkSoft?
Vertafore AMS360 pricing is on their site. HawkSoft pricing is on their site.
What's the main difference between Vertafore AMS360 and HawkSoft?
Vertafore AMS360's main strength: streamlines complex agency operations. HawkSoft's main strength: high recommendation rate from users.