Vertafore AMS360 vs HawkSoft: Which is Better in 2026?
Choosing between Vertafore AMS360 and HawkSoft comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Vertafore AMS360 is our overall pick for CRM workflows. Pick HawkSoft if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Best for you if:
- • Comprehensive insurance management system for agencies.
- • Automates and simplifies insurance operations with AI-powered tools.
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Best for you if:
- • Comprehensive agency management system for insurance agencies.
- • Focuses on client retention, business growth, and performance measurement.
| At a Glance |  Vertafore AMS360 |  HawkSoft |
|---|---|---|
Starts at | Paid | Paid |
Best For | CRM | CRM |
Rating | - | - |
Choose Vertafore AMS360 or HawkSoft?
Choose Vertafore AMS360 if
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
- Streamlines complex agency operations.
- Offers mobile access for on-the-go management.
- Integrates with CRM for improved sales efficiency.
Choose HawkSoft if
Empower your insurance agency with an intuitive and efficient management system.
- High recommendation rate from users
- Strong focus on customer support with high first-call resolution
- Designed to be simple, fast, efficient, and effective for agents
| Feature | Vertafore AMS360 | HawkSoft |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.0/5 891 reviews | ★4.7/5 145 reviews |
| Categories | CRMPractice Management | CRMWorkflow Automation |
In-Depth Analysis
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Strengths
- +Streamlines complex agency operations.
- +Offers mobile access for on-the-go management.
- +Integrates with CRM for improved sales efficiency.
- +Facilitates faster document signing with DocuSign integration.
- +Supports commercial submissions for a game-changing quote experience.
Weaknesses
- -Specific pricing details are not publicly available.
- -Requires integration with other Vertafore products for full ecosystem benefits.
Key features
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Strengths
- +High recommendation rate from users
- +Strong focus on customer support with high first-call resolution
- +Designed to be simple, fast, efficient, and effective for agents
- +Privately-owned, prioritizing customer and employee needs over external stakeholders
- +Promises investment pays for itself within the first year
Weaknesses
- -Specific pricing details are not publicly available
- -No explicit mention of integrations with other insurance-specific tools or general business software
Key features
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Vertafore AMS360
Want the highest-rated option?
Neither has user reviews yet.
Go with: Vertafore AMS360
Value user reviews?
Neither has user reviews yet.
Go with: Vertafore AMS360
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Vertafore AMS360
- Larger review base (891 reviews)
- Our pick for this comparison
HawkSoft
- Higher user rating: 4.7/5 vs 4.0/5
The Bottom Line
Vertafore AMS360 is our pick.
Frequently Asked Questions
Is Vertafore AMS360 or HawkSoft better?
Vertafore AMS360 is rated in our evaluation. Both are paid.
What are Vertafore AMS360 and HawkSoft used for?
Vertafore AMS360: Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.. HawkSoft: Empower your insurance agency with an intuitive and efficient management system..
What does Vertafore AMS360 cost vs HawkSoft?
Vertafore AMS360 is a paid tool. HawkSoft is a paid tool. Visit their websites for detailed pricing.