VWO vs Microsoft Clarity: Which Should You Choose in 2026?
Choosing between VWO and Microsoft Clarity comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
VWO
Experimentation and conversion optimization
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.0/10)
- • You need a/b testing features specifically
- • VWO is a conversion optimization platform for A/B testing
- • It provides testing, heatmaps, and personalization for websites
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You need something completely free
- • You need web analytics features specifically
- • Microsoft Clarity is a free behavior analytics tool with session recordings
- • It provides heatmaps, recordings, and insights without sampling limits
| At a Glance |  Microsoft Clarity | |
|---|---|---|
Price | Paid | Free |
Best For | A/B Testing | Web Analytics |
Rating | 84/100 | 80/100 |
| Feature | VWO | Microsoft Clarity |
|---|---|---|
| Pricing Model | Paid | Free |
| Editorial Score | 84 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | A/B TestingWeb Analytics | Web AnalyticsHeatmaps |
Understanding the Differences
Both VWO and Microsoft Clarity solve similar problems, but they approach them differently.VWO positions itself as "experimentation and conversion optimization" while Microsoft Clarityfocuses on "free heatmaps and session recordings". These differences matter depending on what you're trying to accomplish.
When to Choose VWO
VWO makes sense if you're looking for a comprehensive paid solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Microsoft Clarity
Microsoft Clarity is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
Microsoft Clarity won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Microsoft Clarity
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. VWO handles scale better in our testing.
We'd pick: VWO
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. VWO is built for organizations like yours.
We'd pick: VWO
Still not sure? Answer these 3 questions
How much can you spend?
Zero budget? Microsoft Clarity won't cost you anything.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated VWO higher (84/100). But the community has upvoted Microsoft Clarity more (0 votes). Pick your source of truth.
Key Takeaways
What VWO Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Microsoft Clarity If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with VWO (84/100). But the honest answer is that "better" depends on your situation. VWO scores higher in our analysis, but Microsoft Clarity might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is VWO or Microsoft Clarity better?
Based on our analysis, VWO scores higher with 84/100. VWO ispaid while Microsoft Clarity is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from VWO to Microsoft Clarity easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do VWO and Microsoft Clarity offer free trials?
Most software in this category offers free trials or free tiers. VWO is paid with potential trial.Microsoft Clarity is completely free. Visit their websites for current trial offers.