Wise Agent vs Folk: Which Should You Choose in 2026?
Choosing between Wise Agent and Folk comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Wise Agent
The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals.
Best for you if:
- • You need real estate crm features specifically
- • All-in-one CRM for real estate agents.
- • Automates lead generation, contact management, and transaction processes.
Folk
Lightweight CRM for relationships
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • You need crm features specifically
- • Folk is a CRM designed for small teams managing relationships without complexity
- • It imports contacts from everywhere and provides simple pipeline management
| At a Glance |  Folk | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Real Estate CRM | CRM |
Rating | —/100 | 82/100 |
| Feature | Wise Agent | Folk |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Real Estate CRMLead Generation | CRMLead Generation |
Understanding the Differences
Both Wise Agent and Folk solve similar problems, but they approach them differently.Wise Agent positions itself as "the all-in-one crm solution designed to help real estate agents generate leads, manage contacts, and close more deals." while Folkfocuses on "lightweight crm for relationships". These differences matter depending on what you're trying to accomplish.
When to Choose Wise Agent
Wise Agent makes sense if you're looking for a comprehensive paid solution.
When to Choose Folk
Folk is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 82/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Folk won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Folk
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Folk is built for teams that are leveling up.
We'd pick: Folk
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Wise Agent is built for organizations like yours.
We'd pick: Wise Agent
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Folk has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Folk higher (82/100). But the community has upvoted Folk more (0 votes). Pick your source of truth.
Key Takeaways
What Folk Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Wise Agent If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Folk (82/100). But the honest answer is that "better" depends on your situation. Folk scores higher in our analysis, but Wise Agent might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Wise Agent or Folk better?
Based on our analysis, Folk scores higher with 82/100. Wise Agent ispaid while Folk is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Wise Agent to Folk easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Wise Agent and Folk offer free trials?
Most software in this category offers free trials or free tiers. Wise Agent is paid with potential trial.Folk is freemium with a free tier. Visit their websites for current trial offers.