WordPress vs Kajabi: Which Should You Choose in 2026?
Choosing between WordPress and Kajabi comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
WordPress
The worlds most popular CMS
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.6/10)
- • You need something completely free
- • You need cms features specifically
- • Open-source CMS powering over 40% of websites with extensive plugin and theme ecosystem.
- • Highly customizable platform for blogs, businesses, and ecommerce with WooCommerce integration.
Kajabi
All-in-one creator platform
Best for you if:
- • You need online course platforms features specifically
- • Kajabi is an all-in-one platform for selling courses, memberships, and digital products
- • It provides website building, email marketing, and payment processing for creators
| At a Glance |  WordPress |  Kajabi |
|---|---|---|
Price | Free | Paid |
Best For | CMS | Online Course Platforms |
Rating | 90/100 | 86/100 |
| Feature | WordPress | Kajabi |
|---|---|---|
| Pricing Model | Free | Paid |
| Editorial Score | 90 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CMSWebsite Builders | Online Course PlatformsMembership Sites |
Understanding the Differences
Both WordPress and Kajabi solve similar problems, but they approach them differently.WordPress positions itself as "the worlds most popular cms" while Kajabifocuses on "all-in-one creator platform". These differences matter depending on what you're trying to accomplish.
When to Choose WordPress
WordPress makes sense if you're looking for a completely free solution. With a score of 90/100, it's our top pick in this comparison.
When to Choose Kajabi
Kajabi is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, WordPress lets you get started without pulling out your credit card.
We'd pick: WordPress
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. WordPress handles scale better in our testing.
We'd pick: WordPress
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Kajabi takes enterprise seriously.
We'd pick: Kajabi
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? WordPress is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated WordPress higher (90/100). But the community has upvoted Kajabi more (0 votes). Pick your source of truth.
Key Takeaways
What WordPress Does Better
- Higher overall score (90/100)
- Our recommendation for most use cases
Consider Kajabi If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with WordPress (90/100). But the honest answer is that "better" depends on your situation. WordPress scores higher in our analysis, but Kajabi might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is WordPress or Kajabi better?
Based on our analysis, WordPress scores higher with 90/100. WordPress isfree while Kajabi is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from WordPress to Kajabi easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do WordPress and Kajabi offer free trials?
Most software in this category offers free trials or free tiers. WordPress is completely free.Kajabi is paid with potential trial. Visit their websites for current trial offers.