Zendesk Messaging vs Olark: Which Should You Choose in 2026?
Choosing between Zendesk Messaging and Olark comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Zendesk Messaging
Improve live chat with AI-powered messaging for seamless customer support across all channels.
Best for you if:
- • You want the higher-rated option (8.1/10 vs 7.9/10)
- • You need help desk features specifically
- • Omnichannel messaging for consistent customer support across web, mobile, and social.
- • AI Agents automate FAQs and provide 24/7 support, reducing wait times.
Olark
Live chat software for customer support
Best for you if:
- • You need live chat features specifically
- • Olark is a live chat software for customer support on websites
- • It provides real-time chat with automation, transcripts, and integrations
| At a Glance |  Zendesk Messaging |  Olark |
|---|---|---|
Price | Paid | Paid |
Best For | Help Desk | Live Chat |
Rating | 81/100 | 79/100 |
| Feature | Zendesk Messaging | Olark |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 81 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Help DeskLive Chat | Live ChatChatbots |
Understanding the Differences
Both Zendesk Messaging and Olark solve similar problems, but they approach them differently.Zendesk Messaging positions itself as "improve live chat with ai-powered messaging for seamless customer support across all channels." while Olarkfocuses on "live chat software for customer support". These differences matter depending on what you're trying to accomplish.
When to Choose Zendesk Messaging
Zendesk Messaging makes sense if you're looking for a comprehensive paid solution. With a score of 81/100, it's our top pick in this comparison.
When to Choose Olark
Olark is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Olark
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Zendesk Messaging handles scale better in our testing.
We'd pick: Zendesk Messaging
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Zendesk Messaging is built for organizations like yours.
We'd pick: Zendesk Messaging
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Zendesk Messaging—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Zendesk Messaging higher (81/100). But the community has upvoted Olark more (0 votes). Pick your source of truth.
Key Takeaways
What Zendesk Messaging Does Better
- Higher overall score (81/100)
- Our recommendation for most use cases
Consider Olark If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Zendesk Messaging (81/100). But the honest answer is that "better" depends on your situation. Zendesk Messaging scores higher in our analysis, but Olark might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Zendesk Messaging or Olark better?
Based on our analysis, Zendesk Messaging scores higher with 81/100. Zendesk Messaging ispaid while Olark is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Zendesk Messaging to Olark easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Zendesk Messaging and Olark offer free trials?
Most software in this category offers free trials or free tiers. Zendesk Messaging is paid with potential trial.Olark is paid with potential trial. Visit their websites for current trial offers.