Apollo Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra

1 plans tracked·Updated Aug 2026

Is Apollo worth the price?

95/100

The pricing is exceptionally generous as the entire platform is free, making it an unbeatable value for any budget.

However, the free tier likely has usage caps or limited features not shown here, so bigger teams may need paid upgrades. Best for individuals or micro-teams testing sales automation without financial risk.

Pricing Plans

Free Trial

Starter

Free

Free forever

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees for exceeding contact storage limits

Seat minimums on any future paid plans

Must-add paid integrations for advanced features

No API access on free tier

Which Plan Do You Need?

Individual sales reps on a budget

Early-stage startups testing workflows

Small teams needing basic CRM and outreach

How Apollo Compares to Competitors

Apollo's free tier is far more generous than most sales platforms like SalesLoft or Outreach, which require paid subscriptions from day one. Even compared to other free CRMs, Apollo's bundled data and outreach tools add unique value, though advanced automation may be locked behind unlisted paid tiers.

Apollo Pricing FAQ

How much does Apollo cost?

Apollo is free to use. No subscription or one-time fee is required for the core product.

Does Apollo have a free plan?

Yes. Apollo offers a free plan called "Starter". It includes: Free forever.

Does Apollo offer a free trial?

Yes, Apollo offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to Apollo?

Yes. Popular alternatives to Apollo include Outreach, Salesloft, Zendesk Sell, Freshsales. Free alternatives include Freshsales. Compare them side-by-side on Toolradar.