Apollo is free.
Verified Sep 2026 from the official pricing page.
Is Apollo worth the price?
The pricing is exceptionally generous as the entire platform is free, making it an unbeatable value for any budget.
However, the free tier likely has usage caps or limited features not shown here, so bigger teams may need paid upgrades. Best for individuals or micro-teams testing sales automation without financial risk.
Pricing Plans
Free TrialStarter
Free
- Free forever
Hidden Costs & Gotchas
Overage fees for exceeding contact storage limits
Seat minimums on any future paid plans
How Apollo compares
2 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Apollo | Free | Yes |
| Outreach | Contact sales | No |
| Salesloft | Contact sales | No |
| Zendesk Sell | No public price | No |
| Freshsales | $9/user/month | Yes |
| Close | $19/month, billing unit not specified | No |
| Reply.io | $60/user/month | Yes |
Apollo Pricing FAQ
How much does Apollo cost?
Apollo is free to use. No subscription or one-time fee is required for the core product.
Does Apollo have a free plan?
Yes. Apollo offers a free plan called "Starter". It includes: Free forever.
Does Apollo offer a free trial?
Yes. Apollo offers a free trial.
What are alternatives to Apollo?
Alternatives to Apollo include Outreach, Salesloft, Zendesk Sell, Freshsales. Freshsales starts at $9/user/month; Close starts at $19/month, billing unit not specified; Reply.io starts at $60/user/month.
Apollo alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Apollo pricing: apollo.io/pricing (verified Sep 2026)
- Cite this data: Toolradar, Apollo pricing verified Sep 2026, toolradar.com/tools/apollo/pricing
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