AppFolio Property Manager Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is AppFolio Property Manager worth the price?
The 'Contact us' pricing model across all tiers makes it impossible to assess fairness or expense relative to the market.
This approach often indicates higher pricing tailored to enterprise needs, potentially making it expensive for smaller property management businesses. It's best for larger property management companies seeking comprehensive, scalable solutions.
Pricing Plans
Free TrialCore
Contact us
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management
- Inspections & Unit Turns
- Mobility & Convenience
- Integrated Communication
- AppFolio Stack™ Standard Integrations
- Realm-X Assistant & Messages
- Purchase Orders & Inventory Tracking
- Standard Support
Plus
Contact us
- Everything in Core
- Affordable Housing Capabilities
- Student Housing Capabilities
- Advanced Budgeting & Accounting
- Advanced Data Analysis
- Custom Fields
- Realm-X Flows
- AppFolio Stack™ Premium Integrations
- Scale & Control
- AppFolio API (read only)
- Enhanced Support
- Maintenance Scheduling & Billing
Max
Contact us
- Everything in Plus
- Leasing CRM
- Leasing Signals
- AppFolio API (read/write)
- Dedicated Customer Success Management
Hidden Costs & Gotchas
Likely high minimum unit count
Potential for expensive add-ons
Implementation and training fees
Premium integrations may cost extra
Which Plan Do You Need?
Large property management enterprises
Companies needing advanced AI features
Organizations with diverse housing portfolios
How AppFolio Property Manager Compares to Competitors
Compared to Buildium, which offers transparent pricing starting around $50/month for basic plans, AppFolio's 'Contact us' model suggests a significantly higher entry point. Propertyware also provides clearer tiered pricing, making it easier for potential customers to budget, unlike AppFolio's opaque structure.
AppFolio Property Manager Pricing FAQ
How much does AppFolio Property Manager cost?
AppFolio Property Manager uses custom pricing. Contact AppFolio Property Manager directly for a quote based on your team size and requirements.
Does AppFolio Property Manager have a free plan?
AppFolio Property Manager does not offer a permanent free plan. However, a free trial is available.
Does AppFolio Property Manager offer a free trial?
Yes, AppFolio Property Manager offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to AppFolio Property Manager?
Yes. Popular alternatives to AppFolio Property Manager include DoorLoop, Guesty, MRI Software, Re-Leased. Free alternatives include Guesty, MRI Software. Compare them side-by-side on Toolradar.
Cheaper alternatives to AppFolio Property Manager
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
