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Badger Maps

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Optimize field sales and service operations with intelligent route planning and territory management.

From $14/moVisit Website
Reviews onSourceForgeG2Capterra
549 reviews tracked

The Bottom Line

Price
From $14/mo. Compare plans

Key facts

  • Optimizes sales routes for field teams, reducing drive time and increasing meetings.
  • Functions as a mobile CRM front-end, syncing field data with existing CRMs.
  • Provides intelligent territory alignment to balance workloads and maximize coverage.

Pros

  • Reduces driving time by 20% and increases meetings per day
  • Boosts sales by 22% and field data collection by 50%
  • Seamless two-way integration with major CRMs
  • Improves CRM adoption among field reps
  • Enhances territory balance and coverage, leading to increased sales and customer satisfaction

Cons

  • No free tier available, only trials
  • Requires integration with existing CRMs for full functionality

What is Badger Maps?

Badger Maps is a comprehensive routing and mapping application designed for outside sales and field teams. It automates data collection, optimizes sales routes, and provides data-driven territory management. The platform helps field reps plan their day efficiently, visualize customer data on an interactive map, and integrate seamlessly with existing CRM systems. The core functionality revolves around creating the fastest sales routes with multiple stops, planning daily schedules in minutes, and providing turn-by-turn directions through preferred navigation apps. It also acts as a mobile front-end for CRMs, allowing reps to access, record, and sync customer details on the go, and generate automated reports on field activity. For managers, Badger Maps offers advanced territory alignment software to automatically create balanced territories based on custom metrics, eliminate overlap, and maximize coverage, leading to increased sales and improved team performance. Badger Maps is ideal for sales managers, field service managers, and individual sales representatives who need to maximize their time in the field, reduce driving time, increase customer interactions, and ensure their territories are optimally balanced and managed. It aims to reduce administrative busy work, allowing teams to focus more on revenue-generating activities and improve CRM adoption.

Ratings Across the Web

4.7(549 reviews)

Badger Maps holds an aggregate rating of 4.7 out of 5 from 549 reviews across SourceForge, G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Fastest sales route planning with up to 120 stops
  • Customer data visualization on interactive maps
  • Automated data syncing with CRMs (e.g., Salesforce, HubSpot)
  • Customizable check-in forms for data collection
  • Automated mileage tracking and reporting
  • Lead generation based on local business data
  • Calendar sync for appointments
  • Follow-up reminders for accounts

Pricing Plans

Pricing checked Sep 26, 2026

Badger Maps plans and prices, checked September 2026
PlanPriceDetails
Badger Align

$20 / mo

  • Territory creation
  • Territory alignment
  • Weighted & custom metrics
+4 more
  • Territory optimization
  • CRM integration
  • Scenario planning
  • Legacy & core account exclusions
Badger Lead Routing

$18 / mo

  • Territory-based lead assignment
  • Object routing (accounts, contacts, opportunities)
  • Address to territory matching
+3 more
  • Assignment rules
  • CRM integration
  • Lead notifications
Badger Insights

$60 / mo

  • Sales cycle dashboard
  • Territory insights
  • CRM Integration
+5 more
  • Heat maps, bubble maps, thematic maps
  • Charts & graphs
  • Territory comparisons
  • Demographic overlays
  • Dynamic reports
Badger Scoreboard

$14 / mo

  • Dynamic leader boards
  • Gamification
  • Charts and graphs
+2 more
  • Custom metrics
  • CRM integration

Is Badger Maps worth the price?

Fair value

Badger Maps offers a modular pricing structure, which can be fair if users only need specific functionalities.

However, combining multiple modules like 'Badger Align' ($20/mo) and 'Badger Insights' ($60/mo) quickly adds up, potentially making it expensive for comprehensive solutions. This model is best for businesses with very specific, isolated needs rather than those seeking an all-in-one platform.

How Badger Maps's pricing compares

At $60/mo, billing unit not specified, Badger Maps is the most premium of its 2 comparable direct competitors.

Badger Maps
$60

Entry paid plan, monthly. Pricing checked Sep 26, 2026.

Reviews

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4.7/5

Across 549 verified user reviews on G2, Capterra, SourceForge

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Badger Maps FAQ

How does Badger Maps help increase revenue for field teams?

Badger Maps increases revenue by optimizing routes to fit more meetings, reducing travel costs, and enabling more face-to-face customer interactions. Its data-driven territory design uncovers growth opportunities, eliminates overlap, and improves employee retention and morale by balancing workloads, leading to sustained sales growth.

Can I realign territories multiple times throughout the year?

Yes, Badger Maps allows for unlimited territory realignments. You can quickly adjust territories as business priorities shift, or when there are team changes like new hires or turnover, ensuring territories remain optimized and up-to-date year-round.

Is it possible to balance territories using existing CRM data?

Yes, Badger Maps connects directly to your CRM with a two-way, real-time integration. This allows you to pull real-time field data to adjust territory alignment and instantly push updates back to your CRM and team, ensuring territories are balanced based on the most current information.

What metrics can be used to design and balance territories?

Territories can be designed and balanced using multiple custom metrics, such as the number of accounts, revenue, potential revenue, and workload. The algorithm can also exclude specific legacy or core accounts to maintain existing customer relationships.

How does Badger Maps integrate with existing CRM systems?

Badger Maps offers a two-way, real-time integration with leading CRMs like Salesforce, HubSpot, Microsoft Dynamics, and Zoho. It also supports custom CRMs and databases via FTP and REST API, allowing field reps to access and analyze all CRM data on the go and automatically sync collected data back to the CRM.

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