
Badger Maps
Claim this toolOptimize field sales and service operations with intelligent route planning and territory management.
From $14/moVisit WebsiteThe Bottom Line
- Price
- From $14/mo. Compare plans
Key facts
- Optimizes sales routes for field teams, reducing drive time and increasing meetings.
- Functions as a mobile CRM front-end, syncing field data with existing CRMs.
- Provides intelligent territory alignment to balance workloads and maximize coverage.
Pros
- Reduces driving time by 20% and increases meetings per day
- Boosts sales by 22% and field data collection by 50%
- Seamless two-way integration with major CRMs
- Improves CRM adoption among field reps
- Enhances territory balance and coverage, leading to increased sales and customer satisfaction
Cons
- No free tier available, only trials
- Requires integration with existing CRMs for full functionality
What is Badger Maps?
Ratings Across the Web
Badger Maps holds an aggregate rating of 4.7 out of 5 from 549 reviews across SourceForge, G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Fastest sales route planning with up to 120 stops
- Customer data visualization on interactive maps
- Automated data syncing with CRMs (e.g., Salesforce, HubSpot)
- Customizable check-in forms for data collection
- Automated mileage tracking and reporting
- Lead generation based on local business data
- Calendar sync for appointments
- Follow-up reminders for accounts
Pricing Plans
Pricing checked Sep 26, 2026
| Plan | Price | Details |
|---|---|---|
| Badger Align | $20 / mo |
+4 moreShow less
|
| Badger Lead Routing | $18 / mo |
+3 moreShow less
|
| Badger Insights | $60 / mo |
+5 moreShow less
|
| Badger Scoreboard | $14 / mo |
+2 moreShow less
|
Is Badger Maps worth the price?
Badger Maps offers a modular pricing structure, which can be fair if users only need specific functionalities.
However, combining multiple modules like 'Badger Align' ($20/mo) and 'Badger Insights' ($60/mo) quickly adds up, potentially making it expensive for comprehensive solutions. This model is best for businesses with very specific, isolated needs rather than those seeking an all-in-one platform.
How Badger Maps's pricing compares
At $60/mo, billing unit not specified, Badger Maps is the most premium of its 2 comparable direct competitors.
Entry paid plan, monthly. Pricing checked Sep 26, 2026.
Reviews

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Across 549 verified user reviews on G2, Capterra, SourceForge
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Badger Maps FAQ
How does Badger Maps help increase revenue for field teams?
Can I realign territories multiple times throughout the year?
Is it possible to balance territories using existing CRM data?
What metrics can be used to design and balance territories?
How does Badger Maps integrate with existing CRM systems?
Source: badgermapping.com