Booker
UnclaimedAll-in-one software for spa and salon management, handling booking, payments, client management, and marketing.
Visit WebsiteReviews onCapterraSourceForge
979 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Comprehensive all-in-one solution for beauty businesses.
Biggest con
Pricing can be substantial, starting at $139/month.
TL;DR - Booker
- Manages online booking, payments, client data, and marketing for spas and salons.
- Features an AI receptionist for 24/7 call handling and automated appointment booking.
- Offers integrated POS, inventory tracking, and marketing automation to attract and retain clients.
Pricing: Paid only
Best for: Enterprises & pros
3.9/5 across review platforms
What is Booker?
Booker is a comprehensive software solution designed specifically for spas and salons to streamline their daily operations and foster business growth. It automates critical tasks such as online appointment booking, point-of-sale transactions, client management, and marketing campaigns, allowing business owners to dedicate more time to client experiences rather than administrative burdens. The platform integrates various functionalities, from managing staff schedules and inventory to processing payments and attracting new clients through automated tools and listings on partner sites like Mindbody and Yelp.
This platform is ideal for beauty and wellness businesses, including salons, spas, barbershops, and lash studios, seeking to enhance efficiency, improve client retention, and expand their reach. It offers features like a 24/7 AI receptionist to handle missed calls and bookings, customizable marketing emails and texts, and integrated payment processing. Booker aims to simplify the complexities of running an appointment-based business, providing tools for everything from initial client attraction to long-term relationship building and revenue growth.
Available on: Web
Pros & Cons
Pros
- Comprehensive all-in-one solution for beauty businesses.
- AI receptionist significantly reduces missed calls and automates bookings.
- Robust marketing automation helps attract and retain clients effectively.
- Integrated payments and POS simplify transactions and reporting.
- Mobile app allows for flexible business management from anywhere.
Cons
- Pricing can be substantial, starting at $139/month.
- The AI assistant feature is only available on the highest-tier plan.
- May have a learning curve due to the extensive feature set.
Ratings Across the Web
3.9(979 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Online appointment booking (24/7)Point-of-sale (POS) and eCommerce salesClient management and trackingAutomated marketing campaigns (emails, texts)Staff scheduling and managementInventory tracking and managementMobile Business app for management on the goMessenger[AI] for automated call response and booking
Pricing Plans
Pricing checked Jun 17, 2026
Starter
€99 Euro/month
- Business management tools
- Integrated payments
- Branded website booking widgets
- Listing on the Mindbody app
- Basic reporting
- Comprehensive management tools
- Unlimited users
- Access to 2.8M+ monthly shoppers
Accelerate
Contact us
- Everything in Starter
- Powerful analytics & reporting
- Room and resource management for scheduling spaces and rentals
- Client Pick-a-Spot
- Promo codes to offer limited-time discounts
- Access to premium add-ons for customized growth
- Resource management and Pick-a-Spot
- Advanced reporting and analytics
Ultimate
Contact us
- Everything in Accelerate
- Dynamic tools to grow your marketing lists
- Automated email and text campaigns and templates
- Built-in sales pipeline to manage and convert leads
- Next-level analytics for client, growth, and retention insights
- Increased message limits and lower rates on marketing emails and texts
- Email and SMS marketing
- Lead management dashboard
How Booker's pricing compares
At €106.92/mo, Booker is mid-range of its 2 direct competitors (€9.63 to €158/mo across the set).
Entry paid plan, monthly. Pricing checked Jun 17, 2026.
Reviews
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3.9/5
Across 979 verified user reviews on Capterra, SourceForge
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Booker FAQ
How does Booker streamline operations for spas and salons?
Booker automates critical tasks such as online appointment booking, point-of-sale transactions, client management, and marketing campaigns. This allows business owners to focus more on client experiences rather than administrative burdens, enhancing overall efficiency.
Which teams or businesses benefit most from Booker?
Booker is ideal for beauty and wellness businesses, including salons, spas, barbershops, and lash studios. It helps these businesses enhance efficiency, improve client retention, and expand their reach through its comprehensive features.
How does Booker compare to Fresha in terms of features?
Booker offers a 24/7 AI receptionist to handle missed calls and bookings, a feature not specified for Fresha. Both platforms aim to streamline operations for beauty and wellness businesses, but Booker emphasizes its comprehensive all-in-one solution and robust marketing automation.
What kind of marketing capabilities does Booker offer?
Booker provides customizable marketing emails and texts, along with automated tools for attracting new clients. It also lists businesses on partner sites like Mindbody and Yelp, helping with client acquisition and retention.
What are the main trade-offs when choosing Booker?
The pricing for Booker can be substantial, and its AI assistant feature is only available on the highest-tier plan. Additionally, users may experience a learning curve due to the extensive range of features included in the software.
Does Booker include a free tier?
Booker is a paid product and does not offer a permanently free tier. Its pricing starts at $139 per month, with different features available depending on the chosen plan.
How does Booker assist with client communication and scheduling?
Booker features a 24/7 AI receptionist that handles missed calls and automates bookings, ensuring no client inquiries are missed. It also provides tools for online appointment booking and client management to simplify scheduling.
Source: mindbodyonline.com