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Boulevard

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The leading client experience platform for self-care services, optimizing bookings, payments, and client relationships.

From $158/mo
PaidCRMMarketingPayment ProcessingWorkflow Automation
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Reviews onG2
119 reviews tracked

The Bottom Line

Price
From $158/mo. Compare plans

Key facts

  • Optimizes client self-booking and calendar management for self-care businesses.
  • Provides an all-in-one POS system tailored for beauty and wellness services.
  • Includes integrated marketing, loyalty, and client relationship management tools.

Pros

  • Tailored specifically for self-care service businesses.
  • Enhances client experience with seamless self-booking.
  • Comprehensive platform covering scheduling, POS, marketing, and CRM.
  • Designed to optimize revenue and client retention.

Cons

  • No free tier or trial explicitly mentioned.
  • Specific pricing details are not publicly available on the provided pages.

What is Boulevard?

Boulevard is a comprehensive software platform designed specifically for appointment-based self-care businesses such as salons, medspas, spas, barbers, nail salons, and massage therapists. It aims to streamline operations, enhance the client experience, and drive business growth. The platform offers a modern, simple self-booking experience for clients, allowing them to schedule appointments directly from a business's website, Google, Facebook, and Instagram. For businesses, it provides Precision Scheduling™ to optimize calendars and an all-in-one Point of Sale (POS) system tailored for beauty and wellness brands. Additionally, Boulevard includes built-in marketing and loyalty programs, messaging, and membership management features to help businesses retain clients and foster long-term relationships. Its client management CRM surfaces critical data like purchase habits, lifetime value, and special requests, enabling personalized service.

Available on: Web

how we evaluateSourcejoinblvd.com ↗

Ratings Across the Web

4.5(119 reviews)

Boulevard holds an aggregate rating of 4.5 out of 5 from 119 reviews across G2, last checked September 17, 2026.

G2119 reviews
4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Precision Scheduling™
  • Client self-booking (website, Google, Facebook, Instagram integration)
  • All-in-one Point of Sale (POS) system
  • Marketing programs
  • Loyalty programs
  • Membership management
  • Client messaging
  • Client Management CRM (purchase habits, lifetime value, special requests)

Pricing Plans

Pricing checked Sep 20, 2026

Boulevard plans and prices, checked September 2026
PlanPriceDetails
Essentials

$158 / mo per location

  • Up to 5 professionals
  • 100 free texts
  • 500 free email blasts
+1 more
  • 25 GB storage
Premier

$263 / mo per location

  • Unlimited professionals
  • 250 free texts
  • 1,000 free email blasts
+1 more
  • 50 GB storage
Prestige

$369 / mo per location

  • Forms add-on
  • 2,500 free texts
  • 10,000 free email blasts
+1 more
  • 100 GB storage
Enterprise

Contact us

  • Industry's most powerful APIs
  • Enterprise-grade integrations
Calculate your costView full pricing

Is Boulevard worth the price?

Fair value

Boulevard's pricing, starting at $158/month for Essentials, appears on the higher end for small businesses, especially with a 5-professional limit.

The Premier tier at $263/month offers unlimited professionals, which is a significant jump but provides better value for growing salons. This pricing structure seems best suited for established self-care businesses with consistent client bases.

Hidden Costs & Gotchas

Overage fees for texts/emails

Additional costs for Forms add-on

How Boulevard's pricing compares

At $158/mo, billing unit not specified, Boulevard is the most premium of its 2 comparable direct competitors.

GlossGenius
$48
Pabau
$59
Boulevard
$158

Entry paid plan, monthly. Pricing checked Sep 20, 2026.

Reviews

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4.5/5

Across 119 verified user reviews on G2

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Best Boulevard Alternatives

Top alternatives based on features, pricing, and user needs.

Pabau logo
PabauPaid

All-in-one practice management software for healthcare businesses to streamline operations and enhance client...

4.7
GlossGenius logo
GlossGeniusPaid

All-in-one software for salon, spa, and medspa businesses to manage bookings, payments, and client care.

4.8
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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Boulevard vs PabauHead-to-head: features, pricing, who winsBoulevard vs GlossGeniusHead-to-head: features, pricing, who wins

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Boulevard FAQ

How does Boulevard enhance the client booking experience?

Boulevard offers a modern, simple self-booking experience that allows clients to schedule appointments directly from a business's website, Google, Facebook, and Instagram. This seamless process aims to make booking convenient and accessible for clients of self-care services.

Which teams or businesses benefit most from using Boulevard?

Boulevard is designed for appointment-based self-care businesses, including salons, medspas, spas, barbers, nail salons, and massage therapists. It helps these businesses streamline operations and improve client relationships.

How does Boulevard compare to GlossGenius?

Boulevard, like GlossGenius, is a comprehensive platform tailored for self-care service businesses, focusing on optimizing bookings, payments, and client relationships. Boulevard specifically highlights its Precision Scheduling™ and all-in-one POS system designed for beauty and wellness brands.

What kind of client data does Boulevard's CRM track?

Boulevard's client management CRM surfaces critical data such as purchase habits, lifetime value, and special requests. This information helps businesses provide personalized service and foster long-term client relationships.

How is Boulevard priced?

Boulevard is a paid product, and it does not include a permanently free tier. Specific pricing details are not publicly disclosed, but it operates on a subscription or paid model.

Can Boulevard help with marketing and client retention?

Yes, Boulevard includes built-in marketing and loyalty programs, messaging, and membership management features. These tools are designed to help businesses retain clients and foster long-term relationships through targeted engagement.

What are the main limitations of Boulevard?

A primary limitation of Boulevard is that there is no free tier or trial explicitly mentioned for potential users to test the platform. Additionally, specific pricing details are not publicly available, requiring direct inquiry for cost information.

Source: joinblvd.com

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