Clearbit Reveal

Clearbit Reveal, now part of HubSpot, is a powerful B2B data solution that converts unstructured information into precise and standardized datasets. It gathers public data, proprietary data, and leverages LLMs to provide clean, accurate, and reliable data for leads, contacts, and accounts globally. This allows B2B teams to enhance their go-to-market strategies by enriching every record with comprehensive company and contact details. The tool helps sales and marketing teams focus on high-value activities by enabling real-time lead scoring and routing. It identifies high-fit leads instantly and provides granular industry categorization (NAICS, GICS, SIC), corporate hierarchies to understand parent-subsidiary relationships, and normalized roles and seniorities to align with Ideal Customer Profiles. Furthermore, Clearbit Reveal uncovers buying intent by transforming anonymous website traffic into actionable signals, highlighting companies matching an ideal customer profile for targeted outbound efforts. It also improves conversion rates by shortening forms, dynamically showing only necessary fields when enrichment data is unavailable, ensuring complete data coverage.