Is Format worth the price?
Format's pricing is quite competitive, especially the Pro tier at $12/month.
The Basic tier at $10/month offers a good entry point, but the limitations on images and storage make Pro a much better value for most creatives. Pro Plus at $15/month is generous for those needing extensive storage and video.
This pricing is best for individual photographers and creative professionals seeking an all-in-one portfolio and business management solution.
Pricing Plans
Free TrialBasic
$10 / mo billed annually
Everything in all plans, plus:
- 10 Website Pages
- 70 High-Resolution Images
- No Image Storage
- No Hosted Video Minutes
- No Custom Fonts
- No Free Custom Domain (First Year)
- No Online Store (Commission Free)
- 24/7 Customer Support
Pro
$12 / mo billed annually
Everything in all plans, plus:
- Unlimited Website Pages
- 1500 High-Resolution Images
- 100GB Image Storage
- 15 Minutes Hosted Video Minutes
- Custom Fonts
- Free Custom Domain (First Year)
- 15 Products Online Store (Commission Free)
- 24/7 Customer Support
Pro Plus
$15 / mo billed annually
Everything in all plans, plus:
- Unlimited Website Pages
- Unlimited High-Resolution Images
- 1TB Image Storage
- 120 Minutes Hosted Video Minutes
- Custom Fonts
- Free Custom Domain (First Year)
- 1000 Products Online Store (Commission Free)
- 24/7 Customer Support (Priority Support)
Included in all plans
- Mobile-Optimized Website
- Free Mobile App
- Lightroom Integration
- Copyright Protection
- SSL Security
- Powerful SEO Tools
- Social Integration
- Award-Winning Templates
Hidden Costs & Gotchas
All prices are billed annually, no monthly option.
Free custom domain only for the first year.
Website build service is an add-on for Basic/Pro.
No CRM, contracts, or gallery password protection on any tier.
Which Plan Do You Need?
Photographers building professional portfolios.
Creatives managing client galleries.
Artists selling work online.
How Format Compares to Competitors
Compared to Squarespace, which starts around $16/month for similar features (billed annually), Format's Pro tier at $12/month offers a more affordable entry point with robust image and video capabilities. While Wix also has a free tier, its premium plans often start higher than Format's Basic, making Format a strong contender for budget-conscious professionals needing dedicated portfolio tools.
Format Pricing FAQ
How much does Format cost?
Format starts at $10/month on the Basic plan. It offers 3 paid tiers ranging from $10/month up to $15/month.
Does Format have a free plan?
Format does not offer a permanent free plan. However, a free trial is available.
Does Format offer a free trial?
Yes, Format offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Format paid plan?
The cheapest paid plan for Format is "Basic" at $10/month. Key features include: 10 Website Pages, 70 High-Resolution Images, No Image Storage.
Is there a cheaper alternative to Format?
Yes. Popular alternatives to Format include Pixieset, Pic-Time, SmugMug, Zenfolio. Free alternatives include Pixieset, Pic-Time. Compare them side-by-side on Toolradar.
Cheaper alternatives to Format
2 of 5 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
