Format starts at $10/month on the Basic plan.
Verified Sep 2026 from the official pricing page.
Is Format worth the price?
Format's pricing is quite competitive, especially the Pro tier at $12/month.
The Basic tier at $10/month offers a good entry point, but the limitations on images and storage make Pro a much better value for most creatives. Pro Plus at $15/month is generous for those needing extensive storage and video.
This pricing is best for individual photographers and creative professionals seeking an all-in-one portfolio and business management solution.
Pricing Plans
Free TrialBasic
$10 / mo billed annually
Everything in all plans, plus:
- 10 Website Pages
- 70 High-Resolution Images
- No Image Storage
- No Hosted Video Minutes
- No Custom Fonts
- No Free Custom Domain (First Year)
- No Online Store (Commission Free)
- 24/7 Customer Support
- No Custom Code Editor
- 1 Chapter Photography Business Masterclass
- Add-on Website Build Service
- 10 Client Galleries
- 2 GB File Transfers
Pro
$12 / mo billed annually
Everything in all plans, plus:
- Unlimited Website Pages
- 1500 High-Resolution Images
- 100GB Image Storage
- 15 Minutes Hosted Video Minutes
- Custom Fonts
- Free Custom Domain (First Year)
- 15 Products Online Store (Commission Free)
- 24/7 Customer Support
- Custom Code Editor
- 1 Chapter Photography Business Masterclass
- Add-on Website Build Service
- 50 Client Galleries
- 5 GB File Transfers
Pro Plus
$15 / mo billed annually
Everything in all plans, plus:
- Unlimited Website Pages
- Unlimited High-Resolution Images
- 1TB Image Storage
- 120 Minutes Hosted Video Minutes
- Custom Fonts
- Free Custom Domain (First Year)
- 1000 Products Online Store (Commission Free)
- 24/7 Customer Support (Priority Support)
- Custom Code Editor
- Full Course Photography Business Masterclass
- FREE Website Build Service (with full price annual plans only)
- 250 Client Galleries
- 10 GB File Transfers
Included in all plans
- Mobile-Optimized Website
- Free Mobile App
- Lightroom Integration
- Copyright Protection
- SSL Security
- Powerful SEO Tools
- Social Integration
- Award-Winning Templates
- Email Subscriber Form
- No CRM Light
- No Client Contracts
- No Gallery Password Protection
Hidden Costs & Gotchas
Website build service is an add-on for Basic/Pro.
No CRM, contracts, or gallery password protection on any tier.
How Format compares
1 of 5 direct competitors offers a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Format | $10/month, billing unit not specified | No |
| Pixieset | $10/month, billing unit not specified | Yes |
| Pic-Time | No public price | No |
| SmugMug | $20/month, billing unit not specified | No |
| Zenfolio | €9/month, billing unit not specified | No |
| PhotoShelter | No public price | No |
Format Pricing FAQ
How much does Format cost?
Format starts at $10/month on the Basic plan. It offers 3 paid tiers ranging from $10/month to $15/month.
Does Format have a free plan?
Format does not offer a permanent free plan. A free trial is available.
Does Format offer a free trial?
Yes. Format offers a free trial.
What is the cheapest Format paid plan?
The cheapest paid plan for Format is "Basic" at $10/month. Key features include: 10 Website Pages, 70 High-Resolution Images, No Image Storage.
What are alternatives to Format?
Alternatives to Format include Pixieset, Pic-Time, SmugMug, Zenfolio. Pixieset starts at $10/month, billing unit not specified; SmugMug starts at $20/month, billing unit not specified; Zenfolio starts at €9/month, billing unit not specified.
Format alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Format pricing: www.format.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Format pricing verified Sep 2026, toolradar.com/tools/format/pricing
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