Format Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Format worth the price?

85/10

Format's pricing is quite competitive, especially the Pro tier at $12/month.

The Basic tier at $10/month offers a good entry point, but the limitations on images and storage make Pro a much better value for most creatives. Pro Plus at $15/month is generous for those needing extensive storage and video.

This pricing is best for individual photographers and creative professionals seeking an all-in-one portfolio and business management solution.

Pricing Plans

Free Trial

Basic

$10/mo billed annually

10 Website Pages
70 High-Resolution Images
No Image Storage
No Hosted Video Minutes
No Custom Fonts
No Free Custom Domain (First Year)
No Online Store (Commission Free)
24/7 Customer Support
Mobile-Optimized Website
Free Mobile App
Lightroom Integration
Copyright Protection
SSL Security
Powerful SEO Tools
Social Integration
Award-Winning Templates
Email Subscriber Form
No Custom Code Editor
1 Chapter Photography Business Masterclass
Add-on Website Build Service
10 Client Galleries
2 GB File Transfers
No CRM Light
No Client Contracts
No Gallery Password Protection

Pro

$12/mo billed annually

Unlimited Website Pages
1500 High-Resolution Images
100GB Image Storage
15 Minutes Hosted Video Minutes
Custom Fonts
Free Custom Domain (First Year)
15 Products Online Store (Commission Free)
24/7 Customer Support
Mobile-Optimized Website
Free Mobile App
Lightroom Integration
Copyright Protection
SSL Security
Powerful SEO Tools
Social Integration
Award-Winning Templates
Email Subscriber Form
Custom Code Editor
1 Chapter Photography Business Masterclass
Add-on Website Build Service
50 Client Galleries
5 GB File Transfers
No CRM Light
No Client Contracts
No Gallery Password Protection

Pro Plus

$15/mo billed annually

Unlimited Website Pages
Unlimited High-Resolution Images
1TB Image Storage
120 Minutes Hosted Video Minutes
Custom Fonts
Free Custom Domain (First Year)
1000 Products Online Store (Commission Free)
24/7 Customer Support (Priority Support)
Mobile-Optimized Website
Free Mobile App
Lightroom Integration
Copyright Protection
SSL Security
Powerful SEO Tools
Social Integration
Award-Winning Templates
Email Subscriber Form
Custom Code Editor
Full Course Photography Business Masterclass
FREE Website Build Service (with full price annual plans only)
250 Client Galleries
10 GB File Transfers
No CRM Light
No Client Contracts
No Gallery Password Protection

Calculate your cost View full pricing

Hidden Costs & Gotchas

All prices are billed annually, no monthly option.

Free custom domain only for the first year.

Website build service is an add-on for Basic/Pro.

No CRM, contracts, or gallery password protection on any tier.

Which Plan Do You Need?

Photographers building professional portfolios.

Creatives managing client galleries.

Artists selling work online.

How Format Compares to Competitors

Compared to Squarespace, which starts around $16/month for similar features (billed annually), Format's Pro tier at $12/month offers a more affordable entry point with robust image and video capabilities. While Wix also has a free tier, its premium plans often start higher than Format's Basic, making Format a strong contender for budget-conscious professionals needing dedicated portfolio tools.

Format Pricing FAQ

How much does Format cost?

Format starts at $10/month on the Basic plan. It offers 3 paid tiers ranging from $10/month up to $15/month.

Does Format have a free plan?

Format does not offer a permanent free plan. However, a free trial is available.

Does Format offer a free trial?

Yes, Format offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Format paid plan?

The cheapest paid plan for Format is "Basic" at $10/month. Key features include: 10 Website Pages, 70 High-Resolution Images, No Image Storage.

Is there a cheaper alternative to Format?

Yes. Popular alternatives to Format include Hostinger Website Builder, Unicorn Platform, ChurchSpring, Pixsoffice. Free alternatives include Unicorn Platform. Compare them side-by-side on Toolradar.