Format
Claim this toolCreate stunning online portfolios and manage your creative business with ease.
From $10/mo, billed yearly, free trial Visit WebsiteThe Bottom Line
- Price
- From $10/mo, billed yearly, free trial. Compare plans
Key facts
- Build professional, no-code online portfolio websites with customizable themes.
- Manage clients with branded galleries, file transfers, and contracts.
- Sell products, services, and digital downloads commission-free through an integrated e-commerce store.
Pros
- Comprehensive platform for portfolio, client management, and e-commerce.
- No coding required for professional website creation.
- Commission-free sales through the integrated store.
- Highly customizable design options for all skill levels.
- Dedicated customer support with creative industry backgrounds.
Cons
- No free plan available, only a free trial.
- Limited hosted video minutes on lower-tier plans.
- CRM Light functionality is not available on all plans.
What is Format?
Available on: Web
Ratings Across the Web
Format holds an aggregate rating of 4.4 out of 5 from 24 reviews across G2, last checked March 19, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- 90+ Customizable Themes
- Flex Block Custom Layout Editor
- Hosted Video (up to 120 minutes)
- Client Galleries with Password Protection
- Commission-Free E-Commerce Store
- Integrated SEO Tools
- Custom Code Editor (CSS/HTML)
- Lightroom Integration
Pricing Plans
Free TrialPricing checked Oct 30, 2026. Source: format.com/pricing, read Oct 30, 2026
| Plan | Price | Details |
|---|---|---|
| Basic | $10 / mo billed annually |
+10 more Show less
|
| Pro | $12 / mo billed annually |
+10 more Show less
|
| Pro Plus | $15 / mo billed annually |
+10 more Show less
|
Included in all plans
- Mobile-Optimized Website
- Free Mobile App
- Lightroom Integration
- Copyright Protection
- SSL Security
- Powerful SEO Tools
- Social Integration
- Award-Winning Templates
- Email Subscriber Form
- No CRM Light
- No Client Contracts
- No Gallery Password Protection
Is Format worth the price?
Format's pricing is quite competitive, especially the Pro tier at $12/month.
The Basic tier at $10/month offers a good entry point, but the limitations on images and storage make Pro a much better value for most creatives. Pro Plus at $15/month is generous for those needing extensive storage and video.
This pricing is best for individual photographers and creative professionals seeking an all-in-one portfolio and business management solution.
Hidden Costs & Gotchas
Website build service is an add-on for Basic/Pro.
No CRM, contracts, or gallery password protection on any tier.
How Format's pricing compares
Format starts at $10/mo, billed yearly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Oct 30, 2026.
Format by the numbers
Toolradar data: Format's entry paid plan ($10/mo, billed yearly) ranks #6 of 28 (joint) for price among the Client Portals tools with a verified entry price and no stated unit, where the median is $28.46/mo. As of Nov 2026.
| Metric | Format | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $10/mo, billed yearly | $28.46/mo | #6 of 28 (joint) tools with no stated price unit, verified price |
| Free plan | No | 45% have one | n/a |
| Listed as an alternative to | 7 tools | 2 | #14 of 66 (joint) |
| User rating | 4.4/5 (across the web, 24 ratings) | 4.6/5 | #29 of 42 (joint) tools with 20+ reviews |
Listed as an alternative to: #16 on 2026-10-16 to #14 on 2026-11-02 (rank among 66 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Client Portals data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Format by the numbers”, Nov 2026.
Reviews
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Across 24 verified user reviews on G2
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Best Format Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Format FAQ
What types of creative professionals is Format specifically designed for?
How does Format's 'Flex Block' feature enhance website customization?
Does Format offer commission-free e-commerce capabilities?
What are the video hosting limitations on Format?
Can I use custom fonts on my Format portfolio?
What level of customer support is available for different Format plans?
How does Format pricing compare with other Client Portals tools?
Source: format.com