Format
UnclaimedCreate stunning online portfolios and manage your creative business with ease.
Visit WebsiteTL;DR - Format
- Build professional, no-code online portfolio websites with customizable themes.
- Manage clients with branded galleries, file transfers, and contracts.
- Sell products, services, and digital downloads commission-free through an integrated e-commerce store.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms
What is Format?
Format is an all-in-one platform designed for photographers, filmmakers, illustrators, artists, designers, and other creatives to build professional online portfolio websites. It offers a no-code solution with a wide range of customizable themes and design tools, including a unique Flex Block editor for creating custom layouts.
Beyond just showcasing work, Format provides robust client management features like branded client galleries, secure file transfers, and contracts. It also includes a commission-free e-commerce store for selling physical products, digital downloads, and services, allowing creatives to monetize their work directly from their portfolio site.
The platform is built to support creatives at every skill level, from beginners using templates to pros customizing with code. It integrates essential business tools such as SEO, mobile optimization, and dedicated customer support, making it a comprehensive solution for managing and growing a creative business online.
Available on: Web
Pros & Cons
Pros
- Comprehensive platform for portfolio, client management, and e-commerce.
- No coding required for professional website creation.
- Commission-free sales through the integrated store.
- Highly customizable design options for all skill levels.
- Dedicated customer support with creative industry backgrounds.
Cons
- No free plan available, only a free trial.
- Limited hosted video minutes on lower-tier plans.
- CRM Light functionality is not available on all plans.
Ratings Across the Web
4.4(24 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
90+ Customizable ThemesFlex Block Custom Layout EditorHosted Video (up to 120 minutes)Client Galleries with Password ProtectionCommission-Free E-Commerce StoreIntegrated SEO ToolsCustom Code Editor (CSS/HTML)Lightroom Integration
Pricing Plans
Free TrialPricing checked Jul 27, 2026
Basic
$10/mo billed annually
- 10 Website Pages
- 70 High-Resolution Images
- No Image Storage
- No Hosted Video Minutes
- No Custom Fonts
- No Free Custom Domain (First Year)
- No Online Store (Commission Free)
- 24/7 Customer Support
- Mobile-Optimized Website
- Free Mobile App
- Lightroom Integration
- Copyright Protection
- SSL Security
- Powerful SEO Tools
- Social Integration
- Award-Winning Templates
- Email Subscriber Form
- No Custom Code Editor
- 1 Chapter Photography Business Masterclass
- Add-on Website Build Service
- 10 Client Galleries
- 2 GB File Transfers
- No CRM Light
- No Client Contracts
- No Gallery Password Protection
Pro
$12/mo billed annually
- Unlimited Website Pages
- 1500 High-Resolution Images
- 100GB Image Storage
- 15 Minutes Hosted Video Minutes
- Custom Fonts
- Free Custom Domain (First Year)
- 15 Products Online Store (Commission Free)
- 24/7 Customer Support
- Mobile-Optimized Website
- Free Mobile App
- Lightroom Integration
- Copyright Protection
- SSL Security
- Powerful SEO Tools
- Social Integration
- Award-Winning Templates
- Email Subscriber Form
- Custom Code Editor
- 1 Chapter Photography Business Masterclass
- Add-on Website Build Service
- 50 Client Galleries
- 5 GB File Transfers
- No CRM Light
- No Client Contracts
- No Gallery Password Protection
Pro Plus
$15/mo billed annually
- Unlimited Website Pages
- Unlimited High-Resolution Images
- 1TB Image Storage
- 120 Minutes Hosted Video Minutes
- Custom Fonts
- Free Custom Domain (First Year)
- 1000 Products Online Store (Commission Free)
- 24/7 Customer Support (Priority Support)
- Mobile-Optimized Website
- Free Mobile App
- Lightroom Integration
- Copyright Protection
- SSL Security
- Powerful SEO Tools
- Social Integration
- Award-Winning Templates
- Email Subscriber Form
- Custom Code Editor
- Full Course Photography Business Masterclass
- FREE Website Build Service (with full price annual plans only)
- 250 Client Galleries
- 10 GB File Transfers
- No CRM Light
- No Client Contracts
- No Gallery Password Protection
Reviews
4.4/5
Across 24 verified user reviews on g2
Add your hands-on experience to help the next buyer.
Best Format Alternatives
Top alternatives based on features, pricing, and user needs.
PhotoShelterPaid
Organize, manage, share, and distribute your digital content effortlessly with AI-powered DAM.
PixiesetFreemium
All-in-one platform for photographers to manage client galleries, websites, and business operations.
SmugMugPaid
Create, store, share, and grow your photography business with an all-in-one platform.
Pic-TimeFreemium
Online photo galleries, print store, and marketing automations for professional photographers.
ZenfolioPaid
The complete platform to organize, showcase, and sell your photos with ease and power.
Explore More
Format FAQ
What types of creative professionals is Format specifically designed for?
Format is built for a wide range of creative professionals including photographers, filmmakers, illustrators, artists, designers, architects, models, and graphic designers. It provides tools tailored to support their creative businesses.
How does Format's 'Flex Block' feature enhance website customization?
Flex Block allows users to create custom layouts by dragging and dropping elements such as images, text, dividers, and buttons. Users can then scale, edit, overlap, and overlay these elements to build unique designs that fit their work.
Does Format offer commission-free e-commerce capabilities?
Yes, Format's online store allows users to sell products, services, and digital downloads commission-free. Users can self-fulfill orders worldwide without platform fees.
What are the video hosting limitations on Format?
The 'Pro Plus' plan allows for up to 120 minutes of hosted video directly on your portfolio. The 'Pro' plan includes 15 minutes, while the 'Basic' plan does not offer hosted video minutes.
Can I use custom fonts on my Format portfolio?
Yes, custom fonts are supported with the 'Pro' and 'Pro Plus' plans. Users can choose from Format's extensive library or upload their own fonts from Adobe and Google.
What level of customer support is available for different Format plans?
All plans include customer support, but 'Pro Plus' members receive priority support. 'Pro Plus' and 'Bundle' members are fast-tracked to the front of the support queue.
Source: format.com