Google Ads in the Media

Pete Bowen talks about why Google Ads is not just about clicks

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral in

Adthena launches Google Ads-to-ChatGPT conversion tool

Adthena's new tool lets

Google Ads Confirms Demand Gen Image Ads Approval Delays

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several da

Google Ads API v24: cart data sales view, lead gen conversions, retail filters

Google Ads API v24 adds CartDataSalesView, nine lead gen conversion types, tag-based retail filters, and VTC optimization for Demand Gen and App campaigns.

Google Ads now uses AI to qualify phone call leads

Google Ads replaces call duration metrics with AI-qualified conversions, filtering spam calls and feeding cleaner signals into Smart Bidding for US and Canada.

Google Ads Demand Gen campaigns hit by review delays

<img alt="Google Local Services Ads vs. Search Ads- Which drives better local leads?" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2025/11/Google-Local-Services-Ads-vs.-Search-Ads-Which-drives-better-local-leads.jpg" width=

Google Ads IP exclusions can be gamed. A two-IP bypass nobody blocked

A Madrid-based PPC agency proved in March 2026 that Google Ads IP exclusions can be bypassed using a two-IP harvesting technique, leaving advertisers exposed.

YouTube creator ads in Google Ads: the performance playbook nobody told you

Google's Ads Decoded podcast, recorded live at YouTube NewFronts 2026, details how brands of all sizes can activate creator content inside Google Ads and DV360.

How to use customer acquisition and retention goals in Google Ads

<img alt="How to use Google Ads high-value customer and retention goals effectively" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/04/How-to-use-Google-Ads-high-value-customer-and-retention-goals-effectively.png" width=

Google Ads API Version 24 Now Available

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.

Malicious Google Ads Target Crypto Users With Wallet Drainers and Seed Phrase Theft

Cybercriminals are now using Google&#8217;s own advertising platform to steal cryptocurrency from unsuspecting users. They place fake ads that look exactly like real links to popular crypto applications, and when users click on them, they land on websites designed to drain their wallets or trick

Google Ads adds app consent diagnostics to improve privacy performance

Google adds App Consent Insights to Google Ads, giving advertisers cl

Malicious Google Ads Hit Crypto Users With Wallet Drainers

Malicious Google Ads are increasingly being used to steal cryptocurrency by draining wallets and harvesting seed phrases from unsuspecting users searching for legitimate DeFi apps and wallet services. Recent campaigns tracked by SEAL show a sustained, technically advanced operation that actively

Google Ads New AI-Qualified Call Conversions

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.

Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.

Google Ads Advisor can now fix policy violations before campaigns go down

Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.

3 new ways Ads Advisor is making Google Ads safer and faster

The Road to Google Marketing Live graphic. May 20, 2026, 9am PT. White background with colorful bottom gradient.

groas introduces a fully autonomous approach to Google Ads management by groas

A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live camp

Is Google Ads Asset Studio a game changer? Not so fast

Asset Studio speeds up a

Google Ads API to require multi-factor authentication

Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust a

Google Ads tests direct Google Tag Manager integration for conversion setup

A new Google Ads integration with Google Tag Manager could make conversion trac

Search News Buzz Video Recap: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More

For the original iTunes version, click here.This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of se

Google Ads Removed 8.3 Billion Ads - Up Over 60% (Most Before Serving)

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google remo

How to Use Google Ads Brand Guidelines for Cleaner Automated Assets

Google Ads brand guidelines keep your automatically generated assets in line with your brand. Find out how to use them right. The post How to Use Google Ads Brand Guidelines for Cleaner Automated Assets appeared firs

Why your Google Ads results keep repeating the same outcomes

Google Ads

Google Ads PMax Channel Performance Spend Over Time

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.

Google Ads Retiring Dynamic Search Ads For AI Max

Google Ads announced that starting in September Dynamic Search Ads will automatically

Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be

Google Ads advertisers report wave of unexplained ad disapprovals

<img alt="Google Local Services Ads vs. Search Ads- Which drives better local leads?" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2025/11/Google-Local-Services-Ads-vs.-Search-Ads-Which-drives-better-local-leads.jpg" width=

Google Ads MCC hacked? Here’s what to do immediately

Here’s a look at how an MCC h

Google Ads & Google Analytics Data Controls Update

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant setti

Merchant API lands in Google Ads scripts ahead of Content API sunset

The new Merchant API gives adver

Google Ads simplifies enhanced conversions into a single switch

<img alt="Auditing and optimizing Google Ads in an age of limited data" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2025/09/Auditing-and-optimizing-Google-Ads-in-an-age-of-limited-data.jpg" style="margin-bottom: 15px;" wid

Google Ads drops Display and Video planning from Performance Planner

<img alt="How to use Performance Planner and Reach Planner in Google Ads" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/How-to-use-Performance-Planner-and-Reach-Planner-in-Google-Ads.png" style="margin-bottom: 15px;"

Google Ads Now Grades Its Own Homework: Inside the New ‘Results’ Tab for Recommendations

Google Ads introduces a Results tab showing measurable performance impact of applied recommendations, addressing long-standing advertiser skepticism about its optimization score whi

Google Ads adds “Results” tab to show impact of recommendations

<img alt="How to tell if Google Ads automation helps or hurts your campaigns" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2025/08/How-to-tell-if-Google-Ads-automation-helps-or-hurts-your-campaigns.jpg" style="margin-bottom

Google Ads lets marketers reuse AI text rules across campaigns

Google Ads now helps advertisers scale AI-generate

AI Creative Tools in Google Ads

Tools for creating and editing images and videos are among the top AI time-savers. The post AI Creative Tools in Google Ads appeared first on Practical Ecommerce</

Google Ads Testing New Layouts for Multi-Location GBP Assets?

Are swipeable multi-location assets making their way to Google Ads? Anthon

6 Google Ads mistakes that hurt ecommerce campaigns

Google Ads experiments now auto-apply results by default

Google Ads experimen

How to run Google Ads in sensitive categories without remarketing

Struggling with restricted targeting? Learn how to drive conversions using

Google Ads PMax Asset Group Theming

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.

Google Ads Editor bug links structured snippet languages across accounts

<img alt="Google Ads may be over-crediting your conversions- A 7-day test tells a different story" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/Google-Ads-may-be-over-crediting-your-conversions-A-7-day-test-tells-a-

Google brings its Veo video generation model to Google Ads globally

<img alt="Click fraud in Google Ads: Where exposure rises and how to reduce it" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/The-click-fraud-hierarchy-in-Google-Ads-Safest-to-riskiest-campaigns-.png" style="margin-b

Google released v23.2 of the Google Ads API

Google's v23.2 API update introduces a resource th

Google Ads Expanding Loyalty Program

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.

Google Ads PMax Audience Exclusions & New Reporting

Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement reporting.

Google Ads API Version 23.2 Now Available

Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other

Google Ads Retires Several Old Ad Format Requirements

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to "old ad formats that are no longer in use are also being retired," Gi

Google Ads Is Showing the Same Website Stats for Different Advertisers — and Nobody Knows Why

Google Ads is displaying identical website performance metrics across unrelated advertisers, raising serious questions about data accuracy, automated ad extensions, and advertiser t

Tax Scam Google Ads Push BYOVD EDR Killer, Huntress Finds

Tax-themed Google Ads are being weaponized to deliver a BYOVD-based EDR killer, with Huntress linking a large-scale malvertising campaign to rogue ScreenConnect deployments and a vulnerable Huawei audio driver used to blind endpoint defenses before hands-on-keyboard activity. Sponsored Google Ads

Google ads are showing identical website stats across multiple advertisers

<img alt="Google Ads may be over-crediting your conversions- A 7-day test tells a different story" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/Google-Ads-may-be-over-crediting-your-conversions-A-7-day-test-tells-a-

Google Ads for Sensitive Categories: What You Need to Know to Succeed

Some industries Google Ads considers as "sensitive categories" for advertising, which results in targeting restrictions, but there are ways you can still target efficiently without ad disapproval flags. The post Goo

Google Ads account suspensions: What advertisers need to know

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30-day vs. 7-day attribution in Google Ads: What the shorter window revealed

<img alt="Google Ads may be over-crediting your conversions- A 7-day test tells a different story" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/Google-Ads-may-be-over-crediting-your-conversions-A-7-day-test-tells-a-

Google Ads Editor 2.12 adds creative control and campaign flexibility

The latest update giv

Chloe Varnfield talks sneaky Google Ads settings and tanking performance

Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google

Google Ads Hold Music Driving Some Advertisers Crazy

Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.

Google Ads refreshes Asset Optimization layout for Demand Gen

<img alt="Why Google Ads auctions now run on intent, not keywords" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/Why-Google-Ads-auctions-now-run-on-intent-not-keywords.jpg" style="margin-bottom: 15px;" width="1920" /

Google Ads Asset Optimization Layout Gets a Refresh

Google Ads has a new interface for Asset Optimization that allows for quick managing of opt-ins.

Fake Claude Code Pages Spread Malware to Developers via Google Ads

A malvertising campaign has spread fake Claude Code install page

Time-Sensitive Offers in Google Ads

A date-specific ad message does not automatically show, but workarounds can increase its chances. The post Time-Sensitive Offers in Google Ads appeared first on <a href="https://www.practicalecommerce.com"

Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)

Search is shifting from keywords to intent. Find out how to prepare your strategy. The post Keywords Still Matter in Google Ads, But Intent Matters More (Here&#8217;s Why) appeared first on <a href="http

Google AI Voice Models Coming To Google Ads PMax Videos

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.Google sent emails to s

Google Ads adds AI voice-over to Performance Max video ads

Google is enrolling advertisers in an AI voice-over program that will aut

Google Ads Sends Notices For European Union Political Ads

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.

Google Ads Customer Match Data Uploads Changes Coming April 1

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.

Google Ads status dashboard flags Ad Manager reporting issue

Advertisers may see reporting discrepancies in Google Ad Manag

Click fraud in Google Ads: Where exposure rises and how to reduce it

<img alt="Click fraud in Google Ads: Where exposure rises and how to reduce it" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/The-click-fraud-hierarchy-in-Google-Ads-Safest-to-riskiest-campaigns-.png" style="margin-b

Google Ads retargeting: A guide to your data segments

Think retargeting in Google Ads is just banner ads? The real takeaway: your fir

Google Ads API enforces daily minimum budget for Demand Gen campaigns

<img alt="In Google Ads automation, everything is a signal in 2026" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg" style="margin-bottom: 15px;" width="1920"

Google Ads’ three-strikes system: Managing warnings, strikes, and suspension

<img alt="Google Ads’ three-strikes system- How to avoid account suspension" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/Google-Ads-three-strikes-system-How-to-avoid-account-suspension.png" style="margin-bottom: 15

Google Ads Label: Sponsored Options In The Area

Google Ads has often used dynamic labels for some of the ad groupings. I mean, we've seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled "Sponsored options in the area."

A $0.01 Google Ads trick that *actually* converts 🎯

5 marketing ideas you should to steal this week.

Google publishes new Google Ads passkey help doc

<img alt="How to tell if Google Ads automation helps or hurts your campaigns" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2025/08/How-to-tell-if-Google-Ads-automation-helps-or-hurts-your-campaigns.jpg" style="margin-bottom

Search News Buzz Video Recap: Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing

This week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is testing showing vertical search services next to its own in the EU. Google said a spike in im

Videos: Google Search On HTML & Google Ads On Search Experiences

The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, M

Google Ads Text Guidelines Rolling Out To All In AI Max

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.

How to use Google Ads Performance Planner and Reach Planner

<img alt="How to use Performance Planner and Reach Planner in Google Ads" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/How-to-use-Performance-Planner-and-Reach-Planner-in-Google-Ads.png" style="margin-bottom: 15px;"

Google Ads API Version 23.1 Now Available

Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.

Malicious Ads Bypass Google Ads Screening via New Campaign Platform Exploit

A sophisticated cloaking platform called 1Campaign, designed to help attackers run malicious Google Ads campaigns while evading detection. The service acts as a full‑service infrastructure for malvertising, filtering out researchers and automated scanners to keep phishing and cryptocurrency drain

This tool helps cybercriminals scam users through Google ads

1Campaign is a hacker tool used to streamline massive malvertising attempts, including spoofing Google ads and bypassing automatic fraud protection.

This new cybercrime platform lets hackers run malicious Google Ads and hide from Google's screening process

1Campaign has been around for three years and comes with a fancy dashboard.

1Campaign platform helps malicious Google ads evade detection

A newly identified cybercrime service known as 1Campaign is enabling threat actors to run malicious Google Ads that remain online for extended periods while evading scrutiny from security researchers. [...]

Google Ads Support Form Requires You To Authorize Google To Make Changes

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize "Google Ads specialist on behalf of your company to make the chang

Google Ads Quietly Tightens the Reins: New Authorization Rule Forces Advertisers to Approve Support Changes Before They Go Live

Google Ads now requires advertisers to explicitly authorize any account changes proposed by support representatives before implementation, addressing years of complaints about unaut

Google Ads support now requires account change authorization

<img alt="Auditing and optimizing Google Ads in an age of limited data" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2025/09/Auditing-and-optimizing-Google-Ads-in-an-age-of-limited-data.jpg" style="margin-bottom: 15px;" wid

7 Surprising Findings From Our Study of 15K+ Google Ads Accounts

Check out the top seven findings from our review of over 15,000 Google Ads accounts. The post 7 Surprising Findings From Our Study of 15K+ Google Ads Accounts appeared first on WordS

Search News Buzz Video Recap: Google Volatility Heated All Week, Google Reviews Vanishing, AI Overview & AI Mode Links Updated, Google Ads News and more

For the original iTunes version, click here. This week...

Google Ads shows how landing page images power PMax ads

<img alt="In Google Ads automation, everything is a signal in 2026" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg" style="margin-bottom: 15px;" width="1920"

Google Ads Updates Budget Pacing For Ad Scheduling

Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026.

Google Ads CPL Is Up 69%. Most Teams Fix the Wrong Thing | Vol 280

Welcome to Volume 280 👋 Happy Thursday! In this week’s newsletter, we cover: 💸 Google Ads CPL Is Up 69%. Most Teams Fix the Wrong Thing. 🔬 Which is Better for AI Crawlers? Markdown vs. HTML 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the [&#8230;] T

Google Ads Updates Certification Process For Cryptocurrency

Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is "incrementally to all adv

Google Ads shows PMax placements in “Where ads showed” report

<img alt="Why Google Ads auctions now run on intent, not keywords" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/Why-Google-Ads-auctions-now-run-on-intent-not-keywords.jpg" style="margin-bottom: 15px;" width="1920" /

Google Ads Unveils Results Tab: A New Transparency Play That Could Reshape How Advertisers Evaluate Automated Recommendations

Google Ads introduces a Results tab showing the performance impact of applied recommendations, addressing long-standing advertiser concerns about transparency and the reliability of

Google Ads adds Results tab to show impact of applied recommendations

Google Ads now shows the real performa

Google Ads adds beta data source integrations to conversion settings

Google Ads now lets advertisers connect external data to conversions, improving

Google Ads Recommendations Doc About The Results Tab

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact afte

Google Ads tool is automatically re-enabling paused keywords

<img alt="Why Google Ads auctions now run on intent, not keywords" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/Why-Google-Ads-auctions-now-run-on-intent-not-keywords.jpg" style="margin-bottom: 15px;" width="1920" /