Google Analytics in the Media
20 mentions across press, blogs, and newsletters
June 2026
Presentation: Challenging Google Analytics: Building a Scalable, Cost-Effective User Tracking Service
Alina Krasavina explains how Delivery Hero successfully deprecated Google Analytics and migrated to an internal user tracking platform. She discusses how a simplis
Google Analytics adds Source Group field to fix messy cross-channel data
Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting.
Google Analytics links Business Profiles to report local metrics
Google Analytics now imports Google Business Profile data directly, surfacing seven GBP metrics: calls, bookings, directions, website clicks, and messages.
How BridgeView Marketing Built a PR Reporting Process That Connects Earned Media, Google Analytics, and LLM Visibility
Most PR agencies still deliver reports the same way they did a decade ago: a list of placements, estimated impressions, screenshots, and vague commentary about brand awareness. Stacking press hits on a bar chart and quoting monthly website visitors for media placements does little to identify leads
May 2026
Google Analytics adds AI Assistant channel to measure AI traffic
You can now see in Google Analytics which AI tools drive visits and wheth
Google Analytics adds AI assistant channel for ChatGPT, Gemini, Claude
Google Analytics adds a native AI Assistant channel, automatically tracking ChatGPT, Gemini, and Claude traffic without manual custom channel group setup.
Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the f
Google Analytics opens conversion data to developers via Data API
Google Analytics Data API gains cross-channel conversion reporting in alpha for the first time, giving developers programmatic access to paid and organic data.
Google Analytics Task Assistant guides property setup with step-by-step tasks
Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings.
April 2026
Google Analytics introduces Task Assistant
GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recom
Track “key events” from Google Analytics 4 (GA4) as Conversions
If you use GA4, you might already have done the work to track visitor conversions as “key events”. You can now track these events as... The post Track “key events” from Google Analytics 4 (GA4) as Conversions app
Google Ads & Google Analytics Data Controls Update
Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant setti
March 2026
The 6 Best Google Analytics Alternatives that We Recommend
Google Analytics used to be the best way to understand what was happening on your site. But the latest version, Google Analytics 4 (GA4), is... The post The 6 Best Google Analytics Alternatives that We Recommend app
How to Build Your Own Google Analytics Custom Dashboards
Learn three ways to create a dashboard in Google Analytics 4, so you can track your ke
PostHog vs. Google Analytics on Crazy Egg: Each Tool’s True Strengths
PostHog and Google Analytics both help you understand the ways people use your website, SaaS tool, or mobile app. PostHog is a dedicated product analytics... The post PostHog vs. Google Analytics on Crazy Egg: Each Tool’s
Google Analytics Heatmap: What Happened to It and What to Use Instead
Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click... The post Google Analytics Heatmap: What Happened to It and What
Amplitude vs. Google Analytics on Crazy Egg: Each Tool’s True Strengths
Both Amplitude and Google Analytics can help your team figure out exactly how people interact with your website and digital products. But Amplitude focuses heavily... The post Amplitude vs. Google Analytics on Cra
February 2026
Product Update: See Google Analytics 4 (GA4) data in Crazy Egg. 100% free.
Today we’re launching a new integration with Google Analytics 4 (GA4). 100% free for all Crazy Egg users, no matter what plan you’re on. You... The post Product Update: See Google Analytics 4 (GA4) data in Crazy Egg. 1
Google Analytics adds AI insights and cross-channel budgeting to Home page
The Analytics updates surface key performance changes automatically and help mark
Toolradar Research
See Google Analytics in context: The SaaS Press Index 2026
We analyzed 6,704 press mentions across 290 outlets to rank which SaaS tools win coverage. Find Google Analytics's position relative to the 488 most-covered tools.
Read the reportExplore Google Analytics
Press coverage is one signal. See the full picture.