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The Bottom Line

Best for
X Premium subscribers (bundled), bursty creators who generate AI video sporadically and hate monthly subscriptions, and developers wiring quick text-to-video into apps via the Imagine API. Not the right pick for anyone producing narrative video longer than 6 seconds.
Price
Free plan available. Compare plans

Key facts

  • xAI generative media API for images, edits, and up to 10-second 720p videos with audio
  • Supports scene restyling, object manipulation, motion control, and frame extension for longer sequences
  • Available via xAI API and fal.ai, generated 1.2 billion videos in its first month

Pros

  • Unified API covers images, edits, and video in a single integration
  • Frame extension enables longer sequences by chaining clips together
  • High adoption, over 1.2 billion videos generated in the first month
  • Competitive benchmarks against leading generative media models

Cons

  • Video resolution capped at 720p, no 1080p or 4K output yet
  • API-only product with no user-facing editing interface
  • Pricing details require checking the xAI API documentation

What is Grok Imagine?

Grok Imagine is xAI generative media product for creating images and short videos. Consumers get free starter credits via grok.com and the X mobile app, while developers can call the Imagine API for text-to-image, image-to-video, and scene restyling. Supports up to 10-second 720p clips with synced audio, instruction following, frame extension for longer sequences, and three creative modes (Normal, Fun, Spicy).

Available on: Web, iOS, Android

Ratings Across the Web

4.7 (3 reviews)

Grok Imagine holds an aggregate rating of 4.7 out of 5 from 3 reviews across G2 and SourceForge, last checked March 19, 2026.

What people say

“Grok Imagine is so cool. Super easy to use, works way faster than other video generators. I love using it to animate old photos.” via SourceForge

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Text-to-image and text-to-video generation up to 10-second 720p clips
  • Image editing with scene restyling, object add/remove, and motion control
  • Frame extension for chaining clips into longer sequences up to 15 seconds
  • Audio generation included with video output
  • API access through xAI platform and partners like fal.ai
  • Instruction following for detailed creative direction

Pricing Plans

Free Trial

Pricing checked Oct 5, 2026. Source: x.ai/api, read Oct 5, 2026

Grok Imagine plans and prices, checked October 2026
Plan Price Details
API Usage

Custom

  • Pay-per-request pricing
  • Image generation and editing
  • Video generation up to 10 seconds at 720p
+2 more
  • Audio generation included
  • Frame extension for longer sequences

Is Grok Imagine worth the price?

Good value

Grok Imagine, from xAI, leans into speed and a cheeky brand.

Consumer access is bundled with grok.com and the X mobile app, new users get free starter credits, and credits bought one-time never expire. There's no monthly subscription for individuals; pay-as-you-go credits work for image (1 credit) and video (2-10 credits) generation.

For developers, the Grok Imagine API is a separate billing track. Strong output quality on 6-second clips; weak if you need anything longer.

Hidden Costs & Gotchas

Clips are capped at 6 seconds. For anything longer you chain multiple generations and pay multiple credit costs.

Video cost scales 2-10 credits depending on length and resolution, no upfront display of which preset is in which price band.

Spicy mode output gets aggressively moderated when shared to X; some generations that render locally won't post publicly.

API pricing is in xAI's general developer console and doesn't appear on Grok Imagine marketing pages, easy to overlook.

Free credits for new users reset to zero fast; after the welcome bundle, you're buying packs or upgrading to X Premium.

Full Grok Imagine pricing: every plan, hidden costs and alternatives

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Grok Imagine by the numbers

Toolradar data: Its head-to-head comparison pages had 94 visits in the last 30 days, ranking #9 of 61 tools with 20+ compare-page visits in AI Video Generation. As of Oct 2026.

Grok Imagine compared with 165 AI Video Generation tools on Toolradar, as of Oct 2026
Metric Grok Imagine Peer median Position (1 is best)
Free plan Yes 70% have one n/a
Listed as an alternative to 43 tools 1 #8 of 165 (joint)
Compare-page visits, last 30 days 94 visits 36 #9 of 61 tools with 20+ compare-page visits

Listed as an alternative to: #7 on 2026-10-16 to #8 on 2026-10-31 (rank among 165 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All AI Video Generation data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Grok Imagine by the numbers”, Oct 2026.

Reviews

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Grok Imagine FAQ

How does Grok Imagine support developers building generative media applications?

Developers can integrate Grok Imagine via its API, which provides functionalities for text-to-image generation, image-to-video conversion, and scene restyling. This unified API streamlines the process of incorporating various generative media capabilities into their own applications.

What kind of video content can Grok Imagine produce?

Grok Imagine can generate short video clips up to 10 seconds in length at 720p resolution, complete with synced audio. It also offers frame extension capabilities to chain clips together for longer sequences.

How does Grok Imagine compare to Midjourney for image generation?

Grok Imagine offers a unified API for both image and video generation, which differs from Midjourney's primary focus on image creation. Grok Imagine also includes specific features like instruction following and three creative modes (Normal, Fun, Spicy) for varied outputs.

What are the main limitations when generating video with Grok Imagine?

The primary limitation for video generation is that output resolution is currently capped at 720p, meaning it does not support 1080p or 4K. Additionally, there is no user-facing editing interface, as it is an API-only product for developers.

Which teams would benefit most from using Grok Imagine?

Teams focused on integrating AI image and video generation into their software will find Grok Imagine beneficial due to its unified API. It is particularly suited for developers who need programmatic access to generative media capabilities for their applications.

How is Grok Imagine priced for users?

Grok Imagine is available on a free tier, which includes starter credits for consumers via grok.com and the X mobile app. For developers requiring more extensive usage and additional features, paid plans are available, with specific pricing details found in the xAI API documentation.

Can Grok Imagine extend video sequences beyond a single clip?

Yes, Grok Imagine supports frame extension, which allows users to chain multiple clips together to create longer video sequences. This feature helps in producing more extended narratives or animations.

Source: x.ai

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