Is Improvado worth the price?
Improvado's pricing, while not disclosed publicly, appears to target enterprise-level clients given the extensive feature sets and 'Contact us' model.
The tiers are differentiated by data volume, sync frequency, and customization credits, suggesting a high-value, high-cost solution. This platform is best suited for large marketing teams and agencies with significant data integration and reporting needs.
Pricing Plans
Growth
Contact us
- Up to 200 million unique rows per year
- Up to four times daily data sync frequency
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- Max initial historical data per data source
- Intermediate storage (hosted, managed or owned)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
- Unlimited concurrent data destinations
- 960 Customization credits
- Self-service no-code data transformation
- 4 Pre-built data pipelines and dashboards
- Custom data pipelines and dashboards (Credits apply)
- 960 Customization credits
- Marketing Intelligence for Data Warehouses (ELT) (Add-on)
- Complete MDG Package (Add-on)
- Naming Conventions Module Only (Add-on)
- AI Agent (Add-on)
- 4 Dashboard templates
- Custom dashboards (Add-on)
- Improvado Management API
- Unlimited Users
- SSO via Google
- SSO via Azure, Okta (Add-on)
- Multiple instances (Add-on)
- Alerts & notifications
- Up to 5 Workspaces
- SOC2 Type II
- HIPPA
- GDPR and CCPA
- Data processing location geo restriction (US or EU)
- Dedicated Customer Success Manager (CSM)
- Customer Help Center & Documentation
- Customer Service Desk
- Standard Customer Support
- Standard SLAs
- 10/5 Support (8-6 M-F)
- Premium Customer Support
- 200 Additional Credits
- Credits for Professional Services
- 20 hours/month* Managed Services Lite Included
- 6 Concurrent Requests
Advanced
Contact us
- Up to 600 million unique rows per year
- Up to twice daily data sync frequency
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- Max initial historical data per data source
- Intermediate storage (hosted, managed or owned)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
- Unlimited concurrent data destinations
- 480 Customization credits
- Self-service no-code data transformation
- 2 Pre-built data pipelines and dashboards
- Custom data pipelines and dashboards (Credits apply)
- 480 Customization credits
- Marketing Intelligence for Data Warehouses (ELT) (Add-on)
- Complete MDG Package (Add-on)
- Naming Conventions Module Only (Add-on)
- AI Agent (Add-on)
- 2 Dashboard templates
- Custom dashboards (Add-on)
- Improvado Management API
- Unlimited Users
- SSO via Google
- SSO via Azure, Okta (Add-on)
- Multiple instances (Add-on)
- Alerts & notifications
- Up to 3 Workspaces
- SOC2 Type II
- HIPPA
- GDPR and CCPA
- Data processing location geo restriction (US or EU)
- Dedicated Customer Success Manager (CSM)
- Customer Help Center & Documentation
- Customer Service Desk
- Standard Customer Support
- Standard SLAs
- 10/5 Support (8-6 M-F)
- Premium Customer Support
- Additional Credits
- Credits for Professional Services
- 10 hours/month* Managed Services Lite Included
- 4 Concurrent Requests
- Premium SLAs
- Named Customer Support Engineer
- 24/7 Support (Add-on)
Enterprise
Contact us
- Up to 1 billion unique rows per year
- Refresh your data daily or increase the update frequency up to once every hour
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- 2 years initial historical data per data source
- Intermediate storage (hosted, managed or owned)
- Direct push to data destination (Add-on)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
- 2 Concurrent data destinations
- 240 Customization credits
- Self-service no-code data transformation
- 1 Pre-built data pipelines and dashboards
- Custom data pipelines and dashboards (Credits apply)
- 240 Customization credits
- Marketing Intelligence for Data Warehouses (ELT) (Add-on)
- Complete MDG Package (Add-on)
- Naming Conventions Module Only (Add-on)
- AI Agent (Add-on)
- 1 Dashboard template
- Custom dashboards (Add-on)
- Improvado Management API
- Unlimited Users
- SSO via Google
- SSO via Azure, Okta (Add-on)
- Multiple instances (Add-on)
- Alerts & notifications
- Up to 2 Workspaces
- SOC2 Type II
- HIPPA
- GDPR and CCPA
- Data processing location geo restriction (US or EU)
- Dedicated Customer Success Manager (CSM)
- Customer Help Center & Documentation
- Customer Service Desk
- Standard Customer Support
- Standard SLAs
- 10/5 Support (8-6 M-F)
- Premium Customer Support
- Additional Credits
- Credits for Professional Services
- Managed Services Lite Included
- 3 Concurrent Requests
- Premium SLAs
- Named Customer Support Engineer
- 24/7 Support (Add-on)
Hidden Costs & Gotchas
Add-ons for core features
Credits for custom work
Potential for high professional services fees
SSO via Azure/Okta is an add-on
Which Plan Do You Need?
Large marketing teams
Data-heavy agencies
Complex data integration
How Improvado Compares to Competitors
Compared to Supermetrics, which offers transparent pricing starting around $39/month for basic connectors, Improvado's 'Contact us' model implies a significantly higher entry point, likely in the thousands per month. Funnel.io also provides custom quotes but targets similar enterprise needs, suggesting Improvado is positioned at the premium end of the market for comprehensive marketing data platforms.
Improvado Pricing FAQ
How much does Improvado cost?
Improvado uses custom pricing. Contact Improvado directly for a quote based on your team size and requirements.
Does Improvado have a free plan?
Improvado does not offer a permanent free plan. Paid plans are required from day one.
Is there a cheaper alternative to Improvado?
Yes. Popular alternatives to Improvado include Supermetrics, Adverity, Datorama, Oktopost. Free alternatives include Supermetrics. Compare them side-by-side on Toolradar.
Cheaper alternatives to Improvado
1 of 4 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
