Is Improvado worth the price?
Improvado's pricing, while not disclosed publicly, appears to target enterprise-level clients given the extensive feature sets and 'Contact us' model.
The tiers are differentiated by data volume, sync frequency, and customization credits, suggesting a high-value, high-cost solution. This platform is best suited for large marketing teams and agencies with significant data integration and reporting needs.
Pricing Plans
Growth
Contact us
Everything in all plans, plus:
- Up to 200 million unique rows per year
- Up to four times daily data sync frequency
- Max initial historical data per data source
- Unlimited concurrent data destinations
- 960 Customization credits
- 4 Pre-built data pipelines and dashboards
- 960 Customization credits
- 4 Dashboard templates
Advanced
Contact us
Everything in all plans, plus:
- Up to 600 million unique rows per year
- Up to twice daily data sync frequency
- Max initial historical data per data source
- Unlimited concurrent data destinations
- 480 Customization credits
- 2 Pre-built data pipelines and dashboards
- 480 Customization credits
- 2 Dashboard templates
Enterprise
Contact us
Everything in all plans, plus:
- Up to 1 billion unique rows per year
- Refresh your data daily or increase the update frequency up to once every hour
- 2 years initial historical data per data source
- Direct push to data destination (Add-on)
- 2 Concurrent data destinations
- 240 Customization credits
- 1 Pre-built data pipelines and dashboards
- 240 Customization credits
Included in all plans
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- Intermediate storage (hosted, managed or owned)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
Hidden Costs & Gotchas
Add-ons for core features
Credits for custom work
Potential for high professional services fees
SSO via Azure/Okta is an add-on
Which Plan Do You Need?
Large marketing teams
Data-heavy agencies
Complex data integration
How Improvado Compares to Competitors
Compared to Supermetrics, which offers transparent pricing starting around $39/month for basic connectors, Improvado's 'Contact us' model implies a significantly higher entry point, likely in the thousands per month. Funnel.io also provides custom quotes but targets similar enterprise needs, suggesting Improvado is positioned at the premium end of the market for comprehensive marketing data platforms.
Improvado Pricing FAQ
How much does Improvado cost?
Improvado uses custom pricing. Contact Improvado directly for a quote based on your team size and requirements.
Does Improvado have a free plan?
Improvado does not offer a permanent free plan. Paid plans are required from day one.
Is there a cheaper alternative to Improvado?
Yes. Popular alternatives to Improvado include Supermetrics, Adverity, Datorama, Oktopost. Free alternatives include Supermetrics. Compare them side-by-side on Toolradar.
Cheaper alternatives to Improvado
1 of 4 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
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