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AI-powered all-in-one EHR software for optical, ophthalmology, and optometry practices.

Paid plans onlyVisit Website
Reviews on G2 Capterra
259 reviews tracked

The Bottom Line

Price
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Key facts

  • AI-powered EHR, POS, and billing for eye care practices.
  • Automates patient engagement and front desk operations with an AI Receptionist.
  • Cloud-based, secure, and HIPAA-compliant with data migration support.

Pros

  • Comprehensive all-in-one solution tailored for eye care
  • AI-powered automation significantly reduces administrative burden
  • Strong emphasis on data security and HIPAA compliance
  • Cloud-based access ensures constant updates and no software downloads
  • Offers a price-lock guarantee for predictable billing

Cons

  • Pricing is not transparent and requires a custom quote
  • Extensive feature set might have a learning curve for new users

What is iTRUST?

iTRUST is a comprehensive, AI-driven Electronic Health Record (EHR) software specifically designed for optical, ophthalmology, and optometry practices. It aims to streamline operations, boost revenue, and enhance patient engagement through a suite of integrated tools. The platform combines cloud-based EHR functionalities for fast and flexible charting with an optical point-of-sale (POS) and billing system for managing sales, claims, and inventory. The software is built for modern eye care teams, offering features like an AI Receptionist for 24/7 workflow automation and patient communication via text, WhatsApp, online booking, and telemedicine. It emphasizes security and compliance, leveraging HIPAA-compliant cloud servers from Amazon Web Services and Microsoft Azure, with daily data backups. iTRUST also provides a risk-free trial and a price-lock guarantee for new users, ensuring transparent and predictable billing based on practice size and configuration.

Available on: Web

Ratings Across the Web

5 (259 reviews)

iTRUST holds an aggregate rating of 5 out of 5 from 259 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Cloud-based EHR with fast charting for eye care
  • Optical POS & Billing with inventory management
  • AI Receptionist & Workflow Automation
  • Seamless Patient Engagement (Text, WhatsApp, Online Booking, Telemedicine)
  • Claims and Billing management
  • Medical e-RX for prescriptions
  • Recall & Reminders system
  • Marketing Blast functionality

Pricing Plans

Pricing checked Oct 3, 2026

iTRUST plans and prices, checked October 2026
PlanPriceDetails
Starter

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  • Core EHR for daily exams and records
  • Scheduling with reminders
  • Secure messaging
+1 more
  • Baseline reporting
Growth

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  • Everything in Starter
  • Custom templates and workflows
  • Analytics dashboard
+1 more
  • Role-based permissions
Professional

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  • Everything in Growth
  • Advanced analytics
  • API access
+1 more
  • Multi-location tools
Enterprise / Custom

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  • All modules available
  • White-glove onboarding
  • Dedicated support and SLAs
+1 more
  • Custom integrations
Full iTRUST pricing: every plan, hidden costs and alternatives

Reviews

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5.0/5

Across 259 verified user reviews on Capterra, G2

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iTRUST FAQ

How does iTRUST streamline operations for eye care practices?

iTRUST streamlines operations by combining cloud-based EHR functionalities with an optical point-of-sale and billing system. It also includes an AI Receptionist for 24/7 workflow automation and patient communication, reducing administrative burdens.

Which teams benefit most from using iTRUST?

iTRUST is designed for modern eye care teams, including optical, ophthalmology, and optometry practices. It helps these teams manage patient records, sales, claims, and inventory efficiently.

How is iTRUST priced?

iTRUST is a paid product without a permanently free tier, and its billing is based on practice size and configuration. New users can benefit from a price-lock guarantee for predictable costs, though pricing requires a custom quote.

Can iTRUST integrate with patient communication channels?

Yes, iTRUST integrates with various patient communication channels through its AI Receptionist feature. This includes communication via text, WhatsApp, online booking, and telemedicine.

How does iTRUST compare to a competitor like CharmHealth?

Unlike CharmHealth, iTRUST is specifically tailored as an all-in-one EHR solution for optical, ophthalmology, and optometry practices. It offers specialized features like an optical point-of-sale and billing system alongside its AI-powered automation.

What kind of data security does iTRUST provide?

iTRUST emphasizes data security and HIPAA compliance by leveraging HIPAA-compliant cloud servers from Amazon Web Services and Microsoft Azure. It also performs daily data backups to protect sensitive information.

Source: itrust.io

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