Jockey by TwelveLabs
Claim this toolSearch video libraries by meaning, then assemble footage into edit-ready cuts
From $29/mo, billed monthly (free plan available) Visit Website Freemium Visit Website
Tracked since 2026
The Bottom Line
- Price
- From $29/mo, billed monthly (free plan available). Compare plans
Key facts
- Search video libraries by meaning, not filenames or tags, using natural language queries
- Automatically understands, organizes, and assembles video content into edit-ready media
- Includes marketing-specific intelligence like ad tagging, hook detection, and trend analysis
Pros
- Eliminates manual tagging and folder organization for video libraries
- Provides marketing-specific insights like hook detection and ad tagging
- Integrates with popular AI assistants for conversational workflows
Cons
- Workload-based usage limits may require paid plans for large libraries
- Primarily focused on marketing use cases, may be overkill for simple video search
What is Jockey by TwelveLabs?
Jockey by TwelveLabs is an AI-powered video understanding platform designed for marketing teams, content creators, and media professionals. It indexes video and photo libraries by meaning rather than filenames or tags, allowing users to search for specific moments, quotes, people, or actions using natural language. The platform automatically generates scene-by-scene descriptions, captions, topics, and sentiment analysis for every clip, and can group footage into meaningful sets by person, place, topic, or project without manual organization.
Beyond search and understanding, Jockey acts as an orchestration layer that assembles finished media from source footage. Users can request highlight reels, concept video previews, or edit-ready cuts, then refine, trim, and export as MP4. It includes specialized marketing features like automatic ad tagging, winning hook detection, talent and logo recognition, format and trend breakdowns, and social trend intelligence across major platforms. Jockey integrates with Claude and ChatGPT for conversational workflows and is built on TwelveLabs' Marengo and Pegasus models for indexing and natural-language understanding.
Data compiled by Toolradar Pricing checked · How we evaluate
Source twelvelabs.io Key Features
- Natural-language search across video and photo libraries
- Scene-by-scene understanding with captions, topics, and sentiment analysis
- Automatic grouping of footage by person, place, topic, event, or project
- AI-powered media assembly into clips, timelines, and highlight reels with MP4 export
- Automatic ad tagging by hook, talent, format, and tone
- Winning hook detection for opening three seconds
- Talent and logo recognition across the library
- Format and trend breakdowns with performance comparison
Pricing Plans
Pricing checked Oct 16, 2026. Source: twelvelabs.io/pricing, read Oct 16, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 / month |
+2 more Show less
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| Plus | $29 / month |
+2 more Show less
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| Pro | $99 / month |
+2 more Show less
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| Enterprise | Contact us |
+3 more Show less
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Is Jockey by TwelveLabs worth the price?
Fair value
The Free tier is serviceable for exploring video AI, but the Plus tier at $29/month quickly becomes expensive given only 50 GB of storage and a shared environment.
The Pro tier at $99/month offers decent value for growing teams with optional overage, while Enterprise is best for large organizations needing custom controls.
Hidden Costs & Gotchas
Overage optional only on Pro tier
Jockey by TwelveLabs by the numbers
Toolradar data: Jockey by TwelveLabs's entry paid plan ($29/mo, billed monthly) ranks #5 of 8 for price among the Video AI tools with a verified entry price and no stated unit, where the median is $24/mo. As of Oct 2026.
| Metric | Jockey by TwelveLabs | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $29/mo, billed monthly | $24/mo | #5 of 8 tools with no stated price unit, verified price |
| Free plan | Yes | 13 of 17 have one | n/a |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Video AI data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Jockey by TwelveLabs by the numbers”, Oct 2026.
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Jockey by TwelveLabs FAQ
How does Jockey search for video content without tags or filenames?
Jockey uses multimodal embeddings that index video, image, audio, and text together, allowing users to describe a moment in plain language and find the exact clip based on meaning rather than metadata.
Can Jockey automatically identify specific people or brands in videos?
Yes, Jockey includes talent and logo recognition that finds every ad or clip a creator, spokesperson, or brand mark appears in, without needing to open individual files.
What types of media can Jockey assemble from source footage?
Jockey can assemble clips, collections, timelines, sequences, roadmaps, and highlights. Users can request finished media and then refine, trim, and export it as an MP4 file.
Does Jockey provide social media trend data?
Yes, Jockey offers social and trend intelligence that shows what's rising on YouTube, TikTok, and Instagram Reels, using a continuously updated social corpus relevant to the user's brief.
How does Jockey handle ad performance analysis?
Jockey automatically tags every ad by hook, talent, format, and tone, and provides performance insights including transcript, creator, views, and engagement, so users can rank ads by what performed best.
Can Jockey detect which opening moments hold viewer attention?
Yes, Jockey includes winning hook detection that analyzes the opening three seconds of videos across the entire library to identify which hooks actually hold attention.
What is the difference between Jockey and TwelveLabs' Marengo and Pegasus models?
Marengo indexes media by meaning, Pegasus understands media in natural language, and Jockey orchestrates the workflow across the library, acting as the application layer that combines both models' capabilities.
Does Jockey support exporting structured metadata from videos?
Yes, Jockey supports structured data extraction where users can define a JSON schema and receive timestamped, machine-readable metadata for every video, enabling custom downstream processing.
How does Jockey by TwelveLabs pricing compare with other Video AI tools?
Jockey by TwelveLabs's entry paid plan ($29/mo, billed monthly) ranks #5 of 8 for price among the Video AI tools with a verified entry price and no stated unit, where the median is $24/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.
Source: twelvelabs.io