LinkedIn Ads in the Media

Smartly gains LinkedIn Ads integration for AI creative and video

Over 800 brands managing $7bn via Smartly can now run LinkedIn campaigns there. Still undisclosed: launch markets, ad formats, pricing and LinkedIn's own view.

LinkedIn Ads CPC benchmarks: How costs compare with Google Ads

A year of B2B campaign data reveals where LinkedIn commands a premium, where…

LinkedIn Ads Agency Certification sets a new standard for B2B agencies

LinkedIn this month launched a global agency certification requiring Business Manager, invoicing, and Marketing Academy completions to validate B2B ads expertise.

LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL

LinkedIn Ads Deliver Highest Return Among Major Ad Networks, Research Finds

LinkedIn generated a 121% return on ad spend among business-to-business (B2B) marketers in 2025, outperforming Google Search at 67% and Meta at 51%, according to a new benchmarks report published by Dreamdata, a B2B attribution and analytics platform. The report, which analyzed aggregated campaign…

5 B2B LinkedIn Ads tests to run in 2026