Meta Ads in the Media

TikTok creator sues True Nutra over 12 Meta ads that reused her videos

Four registered videos made for a rival supplement allegedly ran in True Nutra ads on Meta. Statutory and treble damages are sought - how high can exposure go?

The Fundamental Principles of Creating Meta Ads

Meta Ads for Local Businesses

Local businesses present a special kind of challenge…

TikTok rejects Meta ads urging firm to join landmark child safety settlement: report

The rejected video ad featured a voiceover pressuring TikTok and YouTube to take action, Axios reported, citing sources familiar with the matter. TikTok informed Meta on Wednesday that it wouldn’t run the ads because they violate its policy against advertising with “political content.”

Scoop: TikTok rejects Meta ads amid settlement pressure campaign

TikTok has rejected ads from Meta that call on TikTok and other tech platforms to join Meta in settling with U.S. state attorneys general in a landmark children's safety lawsuit, sources told Axios.Why it matters: Part of Meta's historic multibill

Innovid Expands NIVO with Meta Ads MCP Integration

Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers [...]

Innovid adds Meta ads MCP to NIVO AI for marketers

Advertisers can now check Meta campaign health and spot optimisation opportunities inside NIVO without juggling separate dashboards.

Meta Ads: Why creative diversity matters more than volume

Reply to Keywords Meta Ads Feature

Meta is testing Reply to Keywords, a…

Meta AI can now analyze and optimize Meta Ads campaigns

Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.

Apple pulls AI ‘nudify’ app promoted in Meta ads

WIRED reports that Meta ran…

Meta Ads AI Connectors Get More Security Controls

How to Use Meta Ads for Lead Generation

Learn how to use Meta ads…

The Principles Behind My Meta Ads Strategy

The Master Brief: My Complete Approach to Meta Ads

The Master Brief is my…

What to Check When Meta Ads Aren’t Converting

Phishing's New Growth Team: Meta Ads and Lovable

A phishing operation impersonating Amazon is being run like a growth-marketing campaign. The lure is an AI-generated landing page. The traffic is bought from Facebook. And the funnel is wired with Meta Pixels that feed Facebook's own algorithm a signal to go find more victims.…

How Many Active Ad Sets Should You Have in a Meta Ads Campaign?

How Many Meta Ads Campaigns Should You Have at Once?

Meta Ads Attribution Reporting: What Your Results Really Mean

Meta Ads Grouping Reports, ChatGPT Conversions, and More

7 Common Meta Ads Mistakes Agencies Make

One-Click CAPI Activated, New Meta Ads Features, and More

Meta Ads AI Connectors and Claude: Setup, Uses, and Risks

Meta Ads AI Connectors, App Usage Drops, and More

Meta launched ads AI connectors, app usage…

The Science of Lead Generation With Meta Ads

New Creative Workflow for Meta Ads

A look at Meta’s new creative…

Mirax Android RAT Turns Devices into SOCKS5 Proxies, Reaching 220,000 via Meta Ads

A nascent Android remote access trojan called Mirax has been observed actively targeting Spanish-speaking countries, with campaigns reaching more than 220,000 accounts on Facebook, Instagram, Messenger, and Threads through advertisements on Meta. "Mirax integrates advanced Remote Access…

I Was Wrong: How My Approach to Meta Ads Changed

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers.

A Guide to Meta Ads Targeting in 2026

When Weird Stuff Happens to Meta Ads

How Meta Ads Attribution Works in 2026

Learn how Meta Ads attribution works in…

How to read Meta Ads metrics like a system, not a scoreboard

'Social advertising is being used to defraud at scale across some of the largest platforms.': Nearly one in three Meta ads reportedly point to a scam, phishing or malware

Scam ads create millions of impressions every month, tricking users into downloading malware, and more.

Wave AI's "Day-Zero Payback" Meta Ads Machine

PLUS: Targeting and messaging that no one can compete with BY feature